The x factor has edged out strictly's launch show last night. Strictly gained an average audience of 8 million between 6.30 to 7.35pm for its launch show. It managed to peak with an audience of 9.8 million. This is its highest ever peak figure for its pre recorded launch programme. Meanwhile over on itv the x factor had an average 8.6 million and it peaked at 9.5 million. This is an increase of around a million viewers from last saturday. With itv plus one figures included, the x factor audience actually recorded a rise to an average of 9 million viewers and its peak grew to massive 10 million as viewers then caught up on the show later. The executive producer of strictly told radio one this week that he is unconcerned by ratings as there are so many ways to watch the show nowadays with I player etc.