Adage 30 second price of ads during a tv show for 2012

http://adage.com/article/media/tv-ad...otball/237874/

1) Sunday Night Football = $545,142
2) American Idol (Wednesday Edition) = $340,825
3) Modern Family = $330,908

Nikita = $23,387
Supernatural = $35,123

Tried to catch up on sundays posts but it's difficult on a phone at 2am! X Factor is doing badly this series - it's definitely not just a hangover from last year anymore. The bad launch inevitable because they failed to make changes or communicate any kind of improvement. But it's getting worse. They obviously need to make huge changes but I do wonder if they've left it too late.

I'm not sure Cowell returning is at all likely. FOX are extremely unlikely to agree to it and i'm not even convinced he'd want to do xf uk again.

Take Me Out is doing 1.3m 16-34's and has almost twice the skew of other (non event) ITV ent series. It might be helping out Strictly by freeing up old viewers but it's doing a lot better than the basic numbers suggest. Complementary scheduling!

Strictly steady and strong. A live Sunday resuts next year will most likely be possible as Bruno and Len probably won't be travelling next year. Eventually it will decline but that's true for any show. When this thread started in 2007 Robbie was predicting the demise of xf and 5 years later it's just back to those levels. ITV are unlikely to compete strongly in the timeslot and there are no similar formats coming along to cause it trouble. Although i'm sure that with dancing with the stars and so you think... on their way out there will be producers pitching new dance ideas in the us. That being said, Celebrity Splash could be seen as more of a rival than a dance format like sytycd?

Expected Modern Family to be the most expensive scripted show. Plus, with the continuing great ratings they perform, it may be possible that they will raise the prices next season. The Big Bang Theory also is not that far behind with $275,573. DWTS had a steep decline as their ad rates are $160k and that rate will definitely be even lower for their spring cycle. Perhaps the most surprising ad rates is New Girl with $320,940, which makes it more expensive than TBBT. Granted, their ratings are not too bad, but it is not as dominant as Modern Family or TBBT. New Girl also lost plenty of ground last season. Zooey Deschanel and Max Greenfield didn't win their Emmys either (not that the numbers had chance of improving if they did win, in the long run, this season). So, the price hike for the sitcom is baffling.

Channel 5 should be a winner. It is run by someone from outside the stale old broadcasting elite who is not a RADA/Oxbridge luvvie, clawed his way up by selling popular products and has no shareholders or committees to answer to. Desmond can say JDI and that's it.

One trick would be vertical m programming, a big winner early in the evening followed by less expensive material that keeps the same audience hooked. Instead the schedule hops all over the place. Once people change channel it's hard to get them back.
Monday:
Home And Away (kids/women)
Cowboy Builders (general adult appeal)
Classic Car Rescure (kids and Mum want to change channel, many Dads agree)
Terminator 3 (too late for kids, Dad has seen it).

Someone posted the demos for H&A recently, and it's older people that watch both that and neighbours.

XF is on from 20:20 to 22:15 on Saturday, I don't think they've learnt their lesson on the fact a late finish hampers the ratings a bit, and they would lose viewers by that time.

The fact they didn't schedule it at least a month later (when the semi-finals would run through half term) was what dragged it down a bit.

Simon could return to The X Factor as rumours are swirling that the US version isn't long for this world.

http://www.examiner.com/article/the-...es-of-the-show

Not sure Dancing With The Stars will be axed but if it were then Len & Bruno would definitely be free to do a live Strictly results show on Sunday. Take Me Out must be an advertiser's dream with so many young people watching. But its getting some of its lowest ratings ever right now.

I think XF would have managed a near 12m peak last night (inc +1) especially as the week before managed 11.7m.

Overnights delayed, btw.....

I was wondering why they hadn't been posted yet.:sleep:

Why on earth would it increase Xfactor is a crap sobstorried trainwreck of a programme, there are now no less than 3 comtestants that I have to FF because I can't allow their warbling on my TV, I won't even listen to what the judges say about them.

This thread all ready upto #3212 post

Looks like ITV are fighting the Savile Panorama with David Cameron as a guest on Tom Bradby's political chatter show at 10.35. Most unusual for a party leader, and particularly a PM, to appear on such programmes.

It being ITV, Julian Downton Fellowes is also on....

In a matter of three weeks

What has this got to do with anything. The PM on The Agenda would have been prepared weeks in advance. The BBC have decided to air Panorama at 10.35 as late as yesterday.

You say that - maybe Tom saw the schedule change and went "get me Boris, and if he can't do it, ring my mate Dave"



My point was that its unusual to see a notable high profile battle, between two serious shows, in the 10.30 slot.....

Tom Bradby, Julian Fellowes and David Cameron. Sounds like a line up for Smug Man Of The Year!

I doubt the BBC knew how long or when they were going to place Panorama a week ago.

Strictly beat XFactor last night! 9.4m to 9.3m

First time that's probably happened on a Sunday night.. XFactors decline continues

Sunday night BBC1

1900 7753
1905 7896
1910 8067
1915 8306
1920 8495
1925 8701
1930 8944
1935 9392
1940 9508
1945 9366
1950 9526
1955 10305
2000 5911
2005 5360
2010 5374
2015 5488
2020 5518
2025 5457
2030 5747
2035 5663
2040 5653
2045 5735
2050 5628
2055 5854
2100 2733
2105 2351
2110 2268
2115 2327
2120 2248
2125 2207
2130 2327
2135 2228
2140 2174
2145 2274
2150 2291
2155 2502

ITV1 excl +1

1900 3626
1905 4030
1910 3879
1915 4402
1920 3850
1925 4398
1930 4609
1935 3984
1940 4653
1945 4786
1950 4813
1955 4039
2000 8238
2005 9133
2010 9079
2015 9334
2020 8274
2025 9525
2030 8561
2035 9648
2040 9363
2045 9940
2050 10833
2055 10027
2100 10173
2105 10319
2110 10184
2115 9207
2120 10122
2125 9999
2130 9008
2135 9948
2140 10053
2145 9404
2150 9486
2155 10022

So XF peaked at 10.83m without +1, and averaged 9.3m (without +1)? The peak is still higher than Strictly's however, but down on last week.

Interesting to see the numbers went down at this point, I believe JLS were on.

Blimey! Did that include +1 for X Factor?

Also some more.

4.55m for Surprise, Surprise and 6.94m for Countryfile.

Surprise surprise rated well, if it can get 4.5m against strictly, imagine the ratings it could've got against normal competition. Maybe 5.5m. It's a hit