Originally Posted by Steve Williams:
“This is almost certainly because Ed Miliband was on it last week. And it's not so unusual given that The Agenda is presumably now ITV's flagship political programme now the likes of Jonathan Dimbleby have long gone, so the party leaders will presumably go on there like they go on Andrew Marr.
I don't really want to start getting into the X Factor In Crisis stuff but it clearly needs a major revamp. I've said this before but there seem to be excuses for everything - the early weeks were poor because it was August, judge's houses rated low because judge's houses always rate low, the show has to be two hours long even if it rates badly because it needs to be two hours long. If the format demands it, the format's wrong.
If two hours plus programmes are causing ratings to drop, don't do them. Have half singing on Saturday and half on Sunday, or get them singing together or something. I dunno what, but I am fed up with excuses that it can't be helped because it always does it like that. If it doesn't work, change it. It's just encouraging decline.”
I think the problem more than anything is the amount of ad breaks ITV insist on having during these shows (this goes for BGT and DOI as well) - which means these light-hearted entertainment shows in the schedules for
escapism end up feeling, certainly in the case of X Factor this year, like goalless Champions League qualifiers between two non-English teams.
So even if the show was on for 90 minutes, with the amount of 6-minute ad breaks ITV pump out the family experience will be weakened. Hence why so many decide to Sky+ - and sadly all that does is decrease the buzz... you won't get people texting each other while the show's on and stuff like that.
While it's definitely more lucrative for them in the short-term, they're boring viewers into switching off - and if they don't do something soon, the inevitable decline will start (it arguably already has) and The X Factor, like Big Brother on Channel 4, will be no more.
I don't think The X Factor can be saved from the "overnights are irrelevant" argument - it's a big, family reality show that was two years ago pulling in 12m viewers.
Last edited by Paul Millar : 22-10-2012 at 13:49