Originally Posted by RobbieSykes123:
“Looks like ITV are fighting the Savile Panorama with David Cameron as a guest on Tom Bradby's political chatter show at 10.35. Most unusual for a party leader, and particularly a PM, to appear on such programmes.”
Well done to ITV for finding the only man with a worse reputation than Jimmy Saville!
Originally Posted by SamuelW:
“BREAKING: FOX has renewed XFactor USA for a third season
Simon Cowell tweeted to his fans: "I wanted you guys to be the first to know that FOX have confirmed that @TheXFactorUSA will be back next year for it's third season. It was important for you to be the first to know because it is thanks to your support and enthusiasm we are coming back."”
Surprising - and gutting for ITV. I just don't see how XF USA can build momentum with the enforced break for the World Series.
Originally Posted by
SamuelW:
“New Itv branding was unveiled today to a select group of media professinoals. A couple of tweeters said they liked it.
Quote:
“Rufus Radcliffe ITV talks about need for rebranded product. Says change in ITV - once glacial - now "terrifyingly fast". Radcliffe says viewers love our content. But not our brand. 30% of British audience says "ITV does nothing for them". Current identity "not working" we need to emphasise that we are "at the heart of popular culture". New ITV brand shown. Fincham says it will be fluid, adaptable and disposable. Plans too to brand not only on-screen look but South Bank tower. Crozier: "we want to get closer to our audiences" "we want to understand our viewers" "we must increase the visibility of the work we do"”
”
Stupid media speak again - if "ITV does nothing" for 30% of British audiences, it must do something for 70% of them - which is a cup nearly three quarters full. That's the sad thing about TV though - far more concerned about people not watching than the people who actually are.