DS Forums

 
 

The Ratings Thread (Part 41)


Closed Thread
Thread Tools Search this Thread
Old 23-10-2012, 12:28
grahamzxy
Forum Member
 
Join Date: Sep 2009
Location: NW England
Posts: 9,648
Hurrah....viewers are in love wih their television programmes again......

I just watched the sickening revelations on Panorama via iPlayer......quite chillingly there was a warning whether I was under the age of 16 years.....
grahamzxy is offline  
Please sign in or register to remove this advertisement.
Old 23-10-2012, 12:40
gslam2
Forum Member
 
Join Date: Jan 2008
Posts: 1,411
Nearly 50% of Merlin's audience is over the age of 65; no wonder it holds up so well against the X Factor.
Even for just the live audience its only about 30%
gslam2 is offline  
Old 23-10-2012, 12:41
cylon6
Forum Member
 
Join Date: Dec 2005
Posts: 23,342
That is true, and Strictly would certainly be valuable to them, but 16-34s are much harder to reach so ITV make a lot more on XF than they would on Strictly. In a way the current arrangements work really well, as ITV get the big young audience to keep advertisers happy, whilst BBC1 get the big total audience, which is great as demos don't matter too much to them.

Also Take Me Out beating Strictly in 16-34s is really impressive considering the latter has over three times the total audience. TMO is doing much better than the raw numbers suggest and ITV are probably quite happy with it.
That's true about Take Me Out but it's interesting that Strictly does have a very high 16-34 score and isn't just the "old people's show" as it's often painted.
cylon6 is offline  
Old 23-10-2012, 12:44
gslam2
Forum Member
 
Join Date: Jan 2008
Posts: 1,411
That's true about Take Me Out but it's interesting that Strictly does have a very high 16-34 score and isn't just the "old people's show" as it's often painted.
And the youngs that do watch tend to be upmarket.

The result show on Sunday had a 29% share of ABC1 16-34s and only a 11.5% share of C2DE 16-34s
gslam2 is offline  
Old 23-10-2012, 12:53
NeilVW
Forum Member
 
Join Date: Jan 2006
Location: Cornwall
Posts: 8,565
That's a poor result for Eastenders though, seeing no boost whatsoever with POG off the schedule. In fact EE is down 250k week-on-week .
Did University Challenge dent EE? 3.23m/13.2% seems quite a bit higher than last week if memory serves.
NeilVW is offline  
Old 23-10-2012, 13:01
cylon6
Forum Member
 
Join Date: Dec 2005
Posts: 23,342
And the youngs that do watch tend to be upmarket.

The result show on Sunday had a 29% share of ABC1 16-34s and only a 11.5% share of C2DE 16-34s
So which 16-34s would ITV ideally like to get or do they just want 16-34s in general? Also in that demo breakdown they show Strictly's overall 16-34 rating on Saturday as 6.9 but percentage of 16-34s in total is quite small. So has is the 16-34 rating calculated?
cylon6 is offline  
Old 23-10-2012, 13:02
Salv*
Forum Member
 
Join Date: Apr 2010
Location: Mayfair
Posts: 49,845
Great start for Arrow!
Salv* is offline  
Old 23-10-2012, 13:11
Sceptilianus
Forum Member
 
Join Date: Oct 2012
Posts: 158
Even for just the live audience its only about 30%
It skews very old for what is allegedly a "family drama"
Sceptilianus is offline  
Old 23-10-2012, 13:13
gslam2
Forum Member
 
Join Date: Jan 2008
Posts: 1,411
So which 16-34s would ITV ideally like to get or do they just want 16-34s in general? Also in that demo breakdown they show Strictly's overall 16-34 rating on Saturday as 6.9 but percentage of 16-34s in total is quite small. So has is the 16-34 rating calculated?
ITV won't really care - 16-34s is a buying audience, ABC1 16-34s isn't so they can't monetise it. C4 would be more interested as they push that they attract more desirable demos.

ABC1 16-34s will be watching less TV than the average so that helps the BBC reach more people in general and they care more about weekly reach.

A 16-34 rating of 6.9 means that 6.9% of all 16-34s watched the show - so not just those watching TV at the time but 6.9% of the total 16-34 population.
gslam2 is offline  
Old 23-10-2012, 13:15
gslam2
Forum Member
 
Join Date: Jan 2008
Posts: 1,411
It skews very old for what is allegedly a "family drama"
They left the family drama aspect behind a bit when they moved it to starting at 8:30pm!

Anyway I didn't say it wasn't old - only that your nearly 50% figure was wrong.
gslam2 is offline  
Old 23-10-2012, 13:16
rzt
Forum Member
 
Join Date: Oct 2007
Posts: 18,788
Also Take Me Out beating Strictly in 16-34s is really impressive considering the latter has over three times the total audience. TMO is doing much better than the raw numbers suggest and ITV are probably quite happy with it.
Take Me Out's commercial value is about the same as a 6m-rated entertainment show with normal age skews, it's that valuable in terms of ad revenue. That's why even with mediocre overall figures, it was extended after the first series from 8 episodes to 14 episodes (and 60mins to 75mins) and now to about 20 episodes a year because it obviously delivers the kind of audience which advertisers want.

Having said that, it's concerning the show has dropped 1.5m (or 30%) compared to the previous series. I know it's against Strictly Come Dancing this time but neither TV Burp or even The Cube dropped that much in the ratings when against SCD. Another problem for ITV1 is that because it rates so poorly among viewers aged over 45 (and that was the case before even when not against SCD), it sort of helps BBC1 pick up a lot of older viewers and boost their numbers, not just for the opposing show but shows after that too due to inheriting bigger audiences. In an ideal world really, it'd be better to have a show getting the same kind of 16-34 numbers as TMO does but with a broader age skew, in turn picking up a decent number of older viewers as well. TV Burp was good at doing that - last Autumn it was getting about the same number. of 16-34s as TMO but an overall audience 1m bigger.

On another note Surprise Surprise started off quite well, even pulling in pretty good demos in 16-34s and HWWC. I think it'll hold up well over the series around the 4m mark as the first episode did what it says on the tin and a promising sign that around 19.20-19.30 its audience didn't tail off when SCD started. If it does hold up, I think they should look at bringing it back for Q2 Sundays and having two series a year.
rzt is offline  
Old 23-10-2012, 13:22
cylon6
Forum Member
 
Join Date: Dec 2005
Posts: 23,342
ITV won't really care - 16-34s is a buying audience, ABC1 16-34s isn't so they can't monetise it. C4 would be more interested as they push that they attract more desirable demos.

ABC1 16-34s will be watching less TV than the average so that helps the BBC reach more people in general and they care more about weekly reach.

A 16-34 rating of 6.9 means that 6.9% of all 16-34s watched the show - so not just those watching TV at the time but 6.9% of the total 16-34 population.
Thanks for that. So when it breaks down the percentage of 16-34s in that chart that rzt provided what does that relate to?
cylon6 is offline  
Old 23-10-2012, 13:22
NeilVW
Forum Member
 
Join Date: Jan 2006
Location: Cornwall
Posts: 8,565
It skews very old for what is allegedly a "family drama"
It's scheduled against The X Factor; I would imagine its consolidated audience would skew quite a bit younger than the overnights.
NeilVW is offline  
Old 23-10-2012, 13:23
rzt
Forum Member
 
Join Date: Oct 2007
Posts: 18,788
Thanks for that. So when it breaks down the percentage of 16-34s in that chart that rzt provided what does that relate to?
The % in that chart is the skew. So on Saturday, 11% of viewers watching Strictly Come Dancing were aged 16-34. On Sunday, 9% of SCD's audience were aged 16-34.
rzt is offline  
Old 23-10-2012, 13:26
NeilVW
Forum Member
 
Join Date: Jan 2006
Location: Cornwall
Posts: 8,565
Thanks for that. So when it breaks down the percentage of 16-34s in that chart that rzt provided what does that relate to?
The skew - percentage of audience for that show who fit in that age category.
NeilVW is offline  
Old 23-10-2012, 13:28
gslam2
Forum Member
 
Join Date: Jan 2008
Posts: 1,411
Thanks for that. So when it breaks down the percentage of 16-34s in that chart that rzt provided what does that relate to?
There are two things going on in that chart.

The % breakdown is saying that 11% of the total audience of Saturday night Strictly is 16-34.

The rating is the % of all 16-34s they represent.

On Saturday night only roughly 30% of all 16-34s were watching TV at any one time so ratings rarely go above 15-20% for this audience
gslam2 is offline  
Old 23-10-2012, 13:30
cylon6
Forum Member
 
Join Date: Dec 2005
Posts: 23,342
The % in that chart is the skew. So on Saturday, 11% of viewers watching Strictly Come Dancing were aged 16-34. On Sunday, 9% of SCD's audience were aged 16-34.
The skew - percentage of audience for that show who fit in that age category.
There are two things going on in that chart.

The % breakdown is saying that 11% of the total audience of Saturday night Strictly is 16-34.

The rating is the % of all 16-34s they represent.

On Saturday night only roughly 30% of all 16-34s were watching TV at any one time so ratings rarely go above 15-20% for this audience
I see. So 11% of Strictly's audience is 16-34 but overall 6.9% of all 16-34s in the UK were watching Strictly?
cylon6 is offline  
Old 23-10-2012, 13:38
gslam2
Forum Member
 
Join Date: Jan 2008
Posts: 1,411
I see. So 11% of Strictly's audience is 16-34 but overall 6.9% of all 16-34s in the UK were watching Strictly?
Correct
gslam2 is offline  
Old 23-10-2012, 13:44
cylon6
Forum Member
 
Join Date: Dec 2005
Posts: 23,342
And now I finally understand! Thank you all!
cylon6 is offline  
Old 23-10-2012, 13:54
Bushmills
Forum Member
 
Join Date: May 2010
Posts: 2,235
Demographic Information for BBC1 and ITV1 for Monday 15th to Sunday 21st October: http://i45.tinypic.com/2u5tcoo.jpg

Top programmes for the week among 18-49 year olds from that list (excludes soaps and news) were:

1. The X Factor (Sun): 17.3
2. Strictly Come Dancing (Sat): 11.1
3. Downton Abbey: 9.1
4. Have I Got News For You: 7.4
5. Take Me Out: 6.7
6. Poland v England (Tue): 6.6
7. Watchdog: 6.4
8. Surprise Surprise: 6.1
9. Miranda [r]: 6.0
10. Merlin: 6.0
11. Match of the Day: 5.9
12. New Tricks: 5.8
13. Waterloo Road: 5.8
14. The Paradise: 5.3
15. The Jonathan Ross Show: 4.9
16. Paul O'Grady: For The Love of Dogs: 4.6
17. Hunted: 4.6
18. All Star Mr & Mrs: 4.5
19. Piers Morgan's Life Stories: 4.0
20. Me and Mrs Jones: 3.6

Note: Each number indicates the % of the UK 18-49 population. For e.g. 17.3% of 18-49 year olds living in the UK watched The X Factor (Sun)
Thanks rzt. What's the source for that info, please?
Bushmills is offline  
Old 23-10-2012, 14:01
cylon6
Forum Member
 
Join Date: Dec 2005
Posts: 23,342
Take Me Out's commercial value is about the same as a 6m-rated entertainment show with normal age skews, it's that valuable in terms of ad revenue. That's why even with mediocre overall figures, it was extended after the first series from 8 episodes to 14 episodes (and 60mins to 75mins) and now to about 20 episodes a year because it obviously delivers the kind of audience which advertisers want.

Having said that, it's concerning the show has dropped 1.5m (or 30%) compared to the previous series. I know it's against Strictly Come Dancing this time but neither TV Burp or even The Cube dropped that much in the ratings when against SCD. Another problem for ITV1 is that because it rates so poorly among viewers aged over 45 (and that was the case before even when not against SCD), it sort of helps BBC1 pick up a lot of older viewers and boost their numbers, not just for the opposing show but shows after that too due to inheriting bigger audiences. In an ideal world really, it'd be better to have a show getting the same kind of 16-34 numbers as TMO does but with a broader age skew, in turn picking up a decent number of older viewers as well. TV Burp was good at doing that - last Autumn it was getting about the same number. of 16-34s as TMO but an overall audience 1m bigger.

On another note Surprise Surprise started off quite well, even pulling in pretty good demos in 16-34s and HWWC. I think it'll hold up well over the series around the 4m mark as the first episode did what it says on the tin and a promising sign that around 19.20-19.30 its audience didn't tail off when SCD started. If it does hold up, I think they should look at bringing it back for Q2 Sundays and having two series a year.
Take Me Out does well for advertisers but it highlights how for a show to be a big hit it needs to get decent numbers across all age ranges.That was another problem that they had with their dramas which got good ratings but skewed old, so they ditched them and tried to make dramas that appealed to younger people. They ended up with dramas that didn't appeal to anybody.

Surprise Surprise started very well. I think Holly as host made the show more popular with younger people. As you say I think it could run twice a year.
cylon6 is offline  
Old 23-10-2012, 14:49
Servalan
Forum Member
 
Join Date: May 2005
Posts: 7,472
Any figures for last night's Monroe ...? Or has it been overshadowed by Saville-gate?
Servalan is offline  
Old 23-10-2012, 15:09
grahamzxy
Forum Member
 
Join Date: Sep 2009
Location: NW England
Posts: 9,648
Any figures for last night's Monroe ...? Or has it been overshadowed by Saville-gate?
Best to wait for the DS roundup....no mention on my Twitter feed, or try Media Guardian or Attentional.
grahamzxy is offline  
Old 23-10-2012, 15:27
gslam2
Forum Member
 
Join Date: Jan 2008
Posts: 1,411
Any figures for last night's Monroe ...? Or has it been overshadowed by Saville-gate?
I have 9-10pm doing 2.7m excl +1 - that's not the exact programme rating but should be close
gslam2 is offline  
Old 23-10-2012, 15:32
Mr Sirs
Forum Member
 
Join Date: Oct 2011
Posts: 3,540
Well I'm looking forward to the return of 'Sale Of The Century'' complete with the Anglia TV logo.

'From Norwich its the quiz of the week.......'


Don't mind me I'm just showing my age & perhaps a degree of premature senility!!!


Great stuff. Now, where did I put that crystal decanter?!
Mr Sirs is offline  
 
Closed Thread




 
Forum Jump


All times are GMT. The time now is 04:15.