Hurrah....viewers are in love wih their television programmes again......

I just watched the sickening revelations on Panorama via iPlayer......quite chillingly there was a warning whether I was under the age of 16 years.....

Even for just the live audience its only about 30%

That's true about Take Me Out but it's interesting that Strictly does have a very high 16-34 score and isn't just the "old people's show" as it's often painted.

And the youngs that do watch tend to be upmarket.

The result show on Sunday had a 29% share of ABC1 16-34s and only a 11.5% share of C2DE 16-34s

Did University Challenge dent EE? 3.23m/13.2% seems quite a bit higher than last week if memory serves.

So which 16-34s would ITV ideally like to get or do they just want 16-34s in general? Also in that demo breakdown they show Strictly's overall 16-34 rating on Saturday as 6.9 but percentage of 16-34s in total is quite small. So has is the 16-34 rating calculated?

Great start for Arrow!

It skews very old for what is allegedly a "family drama"

ITV won't really care - 16-34s is a buying audience, ABC1 16-34s isn't so they can't monetise it. C4 would be more interested as they push that they attract more desirable demos.

ABC1 16-34s will be watching less TV than the average so that helps the BBC reach more people in general and they care more about weekly reach.

A 16-34 rating of 6.9 means that 6.9% of all 16-34s watched the show - so not just those watching TV at the time but 6.9% of the total 16-34 population.

They left the family drama aspect behind a bit when they moved it to starting at 8:30pm!

Anyway I didn't say it wasn't old - only that your nearly 50% figure was wrong.

Take Me Out's commercial value is about the same as a 6m-rated entertainment show with normal age skews, it's that valuable in terms of ad revenue. That's why even with mediocre overall figures, it was extended after the first series from 8 episodes to 14 episodes (and 60mins to 75mins) and now to about 20 episodes a year because it obviously delivers the kind of audience which advertisers want.

Having said that, it's concerning the show has dropped 1.5m (or 30%) compared to the previous series. I know it's against Strictly Come Dancing this time but neither TV Burp or even The Cube dropped that much in the ratings when against SCD. Another problem for ITV1 is that because it rates so poorly among viewers aged over 45 (and that was the case before even when not against SCD), it sort of helps BBC1 pick up a lot of older viewers and boost their numbers, not just for the opposing show but shows after that too due to inheriting bigger audiences. In an ideal world really, it'd be better to have a show getting the same kind of 16-34 numbers as TMO does but with a broader age skew, in turn picking up a decent number of older viewers as well. TV Burp was good at doing that - last Autumn it was getting about the same number. of 16-34s as TMO but an overall audience 1m bigger.

On another note Surprise Surprise started off quite well, even pulling in pretty good demos in 16-34s and HWWC. I think it'll hold up well over the series around the 4m mark as the first episode did what it says on the tin and a promising sign that around 19.20-19.30 its audience didn't tail off when SCD started. If it does hold up, I think they should look at bringing it back for Q2 Sundays and having two series a year.

Thanks for that. So when it breaks down the percentage of 16-34s in that chart that rzt provided what does that relate to?

It's scheduled against The X Factor; I would imagine its consolidated audience would skew quite a bit younger than the overnights.

The % in that chart is the skew. So on Saturday, 11% of viewers watching Strictly Come Dancing were aged 16-34. On Sunday, 9% of SCD's audience were aged 16-34.

The skew - percentage of audience for that show who fit in that age category.

There are two things going on in that chart.

The % breakdown is saying that 11% of the total audience of Saturday night Strictly is 16-34.

The rating is the % of all 16-34s they represent.

On Saturday night only roughly 30% of all 16-34s were watching TV at any one time so ratings rarely go above 15-20% for this audience

I see. So 11% of Strictly's audience is 16-34 but overall 6.9% of all 16-34s in the UK were watching Strictly?

Correct

And now I finally understand! Thank you all!

Thanks rzt. What's the source for that info, please?

Take Me Out does well for advertisers but it highlights how for a show to be a big hit it needs to get decent numbers across all age ranges.That was another problem that they had with their dramas which got good ratings but skewed old, so they ditched them and tried to make dramas that appealed to younger people. They ended up with dramas that didn't appeal to anybody.

Surprise Surprise started very well. I think Holly as host made the show more popular with younger people. As you say I think it could run twice a year.

Any figures for last night's Monroe ...? Or has it been overshadowed by Saville-gate?

Best to wait for the DS roundup....no mention on my Twitter feed, or try Media Guardian or Attentional.

I have 9-10pm doing 2.7m excl +1 - that's not the exact programme rating but should be close

Great stuff. Now, where did I put that crystal decanter?!