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The Ratings Thread (Part 41) |
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#3426 |
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Join Date: Jul 2008
Posts: 11,130
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Take Me Out's commercial value is about the same as a 6m-rated entertainment show with normal age skews, it's that valuable in terms of ad revenue. That's why even with mediocre overall figures, it was extended after the first series from 8 episodes to 14 episodes (and 60mins to 75mins) and now to about 20 episodes a year because it obviously delivers the kind of audience which advertisers want.
Having said that, it's concerning the show has dropped 1.5m (or 30%) compared to the previous series. I know it's against Strictly Come Dancing this time but neither TV Burp or even The Cube dropped that much in the ratings when against SCD. Another problem for ITV1 is that because it rates so poorly among viewers aged over 45 (and that was the case before even when not against SCD), it sort of helps BBC1 pick up a lot of older viewers and boost their numbers, not just for the opposing show but shows after that too due to inheriting bigger audiences. In an ideal world really, it'd be better to have a show getting the same kind of 16-34 numbers as TMO does but with a broader age skew, in turn picking up a decent number of older viewers as well. TV Burp was good at doing that - last Autumn it was getting about the same number. of 16-34s as TMO but an overall audience 1m bigger. On another note Surprise Surprise started off quite well, even pulling in pretty good demos in 16-34s and HWWC. I think it'll hold up well over the series around the 4m mark as the first episode did what it says on the tin and a promising sign that around 19.20-19.30 its audience didn't tail off when SCD started. If it does hold up, I think they should look at bringing it back for Q2 Sundays and having two series a year. Depending on what happens early next year with Saturday Night Takeaway, Prize Island and Dancing on Ice, and what happens to The Voice on BBC1, it might be worth moving the Winter/Spring run from January/February to April/May to run alongside BGT in 2014 so each series is more spread out. The downside there of course is that Q1 would lose a solid hit, but tbh a schedule along the lines of 18:45 - You've Been Framed, 19:15 - Saturday Night Takeaway, 20:30 - All Star Family Fortunes, 21:30 - Jonathan Ross would probably do alright-ish anyway. Obviously Takeaway couldn't run for 3 months due to Ant & Dec's BGT commitments though which is why I said it depends on Prize Island too, as if that does well enough they could run that in the 7pm hour in January/early February until SNT returned.If Prize Island flops it'd be more difficult for them, but I'd still look at doing it, and try some kind of fun Saturday night format presented by someone like Michael McIntyre in the Jan/Feb slot instead, as I think they're risking overexposing TMO by running two series back to back each year. Surprise Surprise could quite easily do two series per year - my only concern would be that without XF after it I could see it skewing a bit older, and with BBC1 doing very well amongst older audiences on Sundays it could struggle. It'd probably be worth a try though. Like a few other shows, it could probably do pretty well on Wednesdays at 8pm with the Corrie lead-in, but we don't know what they've got planned for that slot next year yet (I'm assuming Food Glorious Food will go there but that isn't confirmed yet). SS definitely has the potential to be a decent rater for ITV though, which is a surprise ( ) to me as I thought it'd bomb like Holding Out For A Hero.
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#3427 |
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Join Date: Jul 2004
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Here is a nice smiley for those of us who posted the first news about the Dancing on Ice celebs rumoured to be coming on board as one or two of us did in this thread last week.
Judge Louis Walsh was on Loose Women at dinner time today and was asked if he was back. He says he has been asked but nothing has been signed. He was then asked if he knew who was signed up and promptly said he reads the threads on Digital Spy to find out and just mentioned Matt Lapinskas (though only as 'A Moon brother of some sort'). ![]() As for New Tricks the episode missed last night is a pretty blatant pilot for a spin off show - as in a two hander with the only two main cast members staying on past some of the next series (Dennis Waterman and Denis Lawson) heading north to launch a Scottish UCOS branch. For that reason holding it back is either bad (if they wanted to judge reaction to it before deciding the future of New Tricks) or good (if they choose to go ahead anyway and then could run this as an introduction), Presumably they will be filming the final series with Amanda Redman and Alun Armstrong pretty soon for 2013 airing so might have wanted to know what to do next before a reschedule is possible. |
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#3428 |
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Join Date: Dec 2005
Posts: 30,110
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Thanks rzt. X-Factor must be pulling in millions more £ than Strictly would, were it on a commercial channel. X-Factor would need to drop to about 5-6 million viewers before falling below Strictly in the demos.
The audience profile can make a difference. So a network might sell at a particular rate for every 1,000 16-34's. And the "base rate" for 16-34's is the highest. But what they actually negotiate can be influenced by things like the affluence of the audience or, at least in the US, subsets of the age demos. Tvbythenumbers pointed out one of the reasons for Glee commanding high ad rates is that it skews really young so while it's still being sold on an 18-49 basis, advertisers are paying more because they are strong in the 18-34 subset. Fortunately for ITV, X Factor scores highly in both ABC1 and 16-34's (higher than many of the dramas which will be sold on ABC1 impacts). It's important to remember that everything on BBC1 skews a few % more ABC1 than it would on ITV. So move Strictly and its ABC1 skew would probably be less impressive. |
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#3429 |
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Inactive Member
Join Date: Jul 2012
Location: London
Posts: 709
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Can anyone enlighten me if I'm correct regarding Eastenders and its ratings on Mondays being the highest it gets before it tails off as we near Fridays, hope you understand what I mean.
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#3430 |
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Join Date: May 2011
Location: Birmingham
Posts: 16,585
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Any news on The Cube, I believe they have a few celebrity specials that have not been aired yet.
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#3431 |
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Forum Member
Join Date: Mar 2006
Posts: 31,434
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Quote:
Here is a nice smiley for those of us who posted the first news about the Dancing on Ice celebs rumoured to be coming on board as one or two of us did in this thread last week.
Judge Louis Walsh was on Loose Women at dinner time today and was asked if he was back. He says he has been asked but nothing has been signed. He was then asked if he knew who was signed up and promptly said he reads the threads on Digital Spy to find out and just mentioned Matt Lapinskas (though only as 'A Moon brother of some sort'). ![]() As for New Tricks the episode missed last night is a pretty blatant pilot for a spin off show - as in a two hander with the only two main cast members staying on past some of the next series (Dennis Waterman and Denis Lawson) heading north to launch a Scottish UCOS branch. For that reason holding it back is either bad (if they wanted to judge reaction to it before deciding the future of New Tricks) or good (if they choose to go ahead anyway and then could run this as an introduction), Presumably they will be filming the final series with Amanda Redman and Alun Armstrong pretty soon for 2013 airing so might have wanted to know what to do next before a reschedule is possible. |
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#3432 |
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Join Date: Jan 2008
Posts: 1,411
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From memory, even when Dancing WIth The Stars and American Idol were getting similar total viewers, Idol always commanded around double the 30 second ad rates.
The audience profile can make a difference. So a network might sell at a particular rate for every 1,000 16-34's. And the "base rate" for 16-34's is the highest. But what they actually negotiate can be influenced by things like the affluence of the audience or, at least in the US, subsets of the age demos. Tvbythenumbers pointed out one of the reasons for Glee commanding high ad rates is that it skews really young so while it's still being sold on an 18-49 basis, advertisers are paying more because they are strong in the 18-34 subset. Fortunately for ITV, X Factor scores highly in both ABC1 and 16-34's (higher than many of the dramas which will be sold on ABC1 impacts). It's important to remember that everything on BBC1 skews a few % more ABC1 than it would on ITV. So move Strictly and its ABC1 skew would probably be less impressive. You would have to buy a 16-34 audience or HW+CHs to get access to the programme as they are much more efficient audiences. |
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#3433 |
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Inactive Member
Join Date: Apr 2012
Posts: 2,510
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It skews very old for what is allegedly a "family drama"
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#3434 |
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Join Date: Jul 2007
Posts: 17,541
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New Itv branding was unveiled today to a select group of media professinoals. A couple of tweeters said they liked it.
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#3435 |
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Join Date: Aug 2012
Posts: 1,008
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Can anyone enlighten me if I'm correct regarding Eastenders and its ratings on Mondays being the highest it gets before it tails off as we near Fridays, hope you understand what I mean.
EE is not performing as it should be, ratings are a reflection of its woes, when June Brown leaves sometime next year ( she's 86 and not in good health so her returning will be to film her leaving scenes imop) it may see a ratings boost but long term it's ratings are declining faster than the rest. |
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#3436 |
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Join Date: Jul 2004
Posts: 16,670
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The next series starts filming next month. It was held back because of the content in light of the Savile scandal.
I realised why it was pulled and so it is not going to return this year I would imagine. But the later the rescheduling of this episode might not matter if the other two cast members leave mid series anyway as they must have a plan to continue wthout them. Personally, I feel it should end as the casting and chemistry is why this works and the format per se is nothing special. But it must be tempting for the BBC to see if they can carry on with the spin off concept as the ratings will be very tough to recreate with anything else. Though what has happened to Waterloo Road following what was widely predicted on here from first announcement to be a disasater might give them caution. |
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#3437 |
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Join Date: Jul 2007
Posts: 17,541
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I think Newsnight's future must be in some doubt. Its brand looks a bit damaged right now.
I know Newsnight and Channel 4 News are the sacred cows of TV news, and, as such, must never be criticised, but I wonder if there are too many ego clashes at Newsnight to make it viable going forward. My hope would be for it to be scrapped, and replaced by a hard news programme of the type Newsnight used to be. You can't walk a bunch of big dogs when they're all pulling in different directions, and some of them are shitting on the doorstep. |
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#3438 |
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Join Date: Jul 2007
Posts: 17,541
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I think it may air as part of a repeat run that BBC One will air in a summer, possibly in 2013.
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#3439 |
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Join Date: Aug 2011
Posts: 921
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US RATINGS
NBC The Voice - 4.2 (11.95m) Presidential Debate - 3.9 (10.89m) ABC they showed football in Detriot so bound to be adjusted DWTS - 2.4 (13.20m) Presidential Debate - 2.8 (10.29m) FOX MLB Basball - 2.3 (7.90m) CBS The Big Bang Theory - 2.1 (7.75m) 2 Broke Girls - 2.1 (6.93m) Presidential Debate - 2.2 (7.50m) CW 90210 - 0.4 (900k) Gossip Girl - 0.4 (900k) NBC - 4.0 (11.24m) ABC - 2.6 (11.27m) FOX - 2.3 (7.9m) CBS - 2.2 (7.44m) CW - 0.4 (0.9m) http://tvbythenumbers.zap2it.com/201...omment-1294492 http://www.spoilertv.com/2012/10/rat...ober-2012.html UPDATING... |
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#3440 |
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Join Date: Jan 2012
Posts: 8,397
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Why do NBC often rate the best when all networks simulcast a Presidential debate or event, even though normally it is least watched network? CBS is most watched network but normally simulcasted events on the channel gets beaten by NBC and ABC.
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#3441 |
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Join Date: Dec 2005
Posts: 30,110
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Worth remembering with the talent shows that they're only an hour this week so comparisons are a bit messy. For the hour:
The Voice - This Week - Last Week 8.00pm - 3.8 - 4.1 8.30pm - 4.6 - 4.8 DWTS - This Week - Last Week 8.00pm - 2.2 - 1.8 8.30pm - 2.6 - 2.1 So The Voice looks to be down around three tenths for the hour which isn't overly significant when you're still on a 4.2 . More surprising is that DWTS is up four tenths which for it is 20%. Both of them did relatively better at 8.30pm perhaps with early arrivals for the debate but that's a much needed boost for DWTS. Whether it lasts or not... |
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#3442 |
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Join Date: Aug 2011
Posts: 921
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Why do NBC often rate the best when all networks simulcast a Presidential debate or event, even though normally it is least watched network? CBS is most watched network but normally simulcasted events on the channel gets beaten by NBC and ABC.
http://www.mediabistro.com/tvnewser/...g-news-ratings |
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#3443 |
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Join Date: Dec 2005
Posts: 30,110
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Quote:
Why do NBC often rate the best when all networks simulcast a Presidential debate or event, even though normally it is least watched network? CBS is most watched network but normally simulcasted events on the channel gets beaten by NBC and ABC.
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#3444 |
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Join Date: Jun 2012
Posts: 1,942
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Yes in a way it looks like it happens that way, Monday tends to garner the highest ratings of the week with Fridays being the lowest, but its not always like that.
EE is not performing as it should be, ratings are a reflection of its woes, when June Brown leaves sometime next year ( she's 86 and not in good health so her returning will be to film her leaving scenes imop) it may see a ratings boost but long term it's ratings are declining faster than the rest. EE's ratings are consistently around the 7-7.5m mark so while it could do with being a notch higher it is not losing viewers either. Emmerdale is performing well off the back of a big storyline and last night's episode was actually better than any of the episodes during its birthday week, it's hardly surprising that it was out in front last night, the time for the BBC/EE to worry is if Emmerdale is still outrating EE in 2-3 weeks time which let's face it is fairly unlikely. |
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#3445 |
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Join Date: Feb 2010
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when June Brown leaves sometime next year ( she's 86 and not in good health so her returning will be to film her leaving scenes imop).
![]() Announced today.... Dawn French, Steve Pemberton and June Brown lead all-star cast for Sue Perkins comedy http://www.radiotimes.com/news/2012-...perkins-comedy |
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#3446 |
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Join Date: Feb 2010
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Because NBC does well outside primetime. Their national news programme in the evening is #1 and their morning show is #1. ABC is #2 in morning and evening (and now a close rival in morning), CBS always trails well behind.
![]() The averages for the week of October 8, 2012: Total Viewers: ABC: 4.908M / NBC: 4.332M / CBS: 2.620M A25-54 viewers: ABC: 1.909M / NBC: 1.747M / CBS: 1.059M “CBS This Morning” is up +8% in Total Viewers and up +6% in younger viewers. “GMA” saw +3% / +2% growth, while “Today” continues to be down year-over-year: -16% / -25%. http://www.mediabistro.com/tvnewser/...g-show-ratings The last time NBC won was during the Olympics. |
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#3447 |
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Join Date: Jul 2004
Posts: 16,670
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Any news on The Cube, I believe they have a few celebrity specials that have not been aired yet.
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#3448 |
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Join Date: Dec 2005
Posts: 23,344
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Good Morning America (ABC) has been ahead of the Today show(NBC) in total viewers and in the demo for the last few months. Today has had quite a dramatic fall.
The averages for the week of October 8, 2012: Total Viewers: ABC: 4.908M / NBC: 4.332M / CBS: 2.620M A25-54 viewers: ABC: 1.909M / NBC: 1.747M / CBS: 1.059M “CBS This Morning” is up +8% in Total Viewers and up +6% in younger viewers. “GMA” saw +3% / +2% growth, while “Today” continues to be down year-over-year: -16% / -25%. http://www.mediabistro.com/tvnewser/...g-show-ratings The last time NBC won was during the Olympics. |
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#3449 |
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Join Date: Sep 2001
Posts: 6,895
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2 specials of Who Wants to be a Millionaire are being filmed in November. An 'I'm A Celebrity' edition and a 'Pantomime' edition.
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#3450 |
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Join Date: Jun 2005
Posts: 5,406
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So Emmerdale overtakes EastEnders on Monday night. 7.64m v 7.62m - granted by the smallest of margins but a win is a win. And something I wasn't expecting at all. Emmerdale posted another decent 35% share too. Hopefully the Anniversary bump will continue. And with Corrie ahead of EE by quite some margin on Monday nights now - its hard to know why EE doesn't do well in that slot especially without PoG this week. I wonder what Robbie makes of all this?!
![]() ![]() And an excellent start for Arrow on Sky1 in the 8pm hour with 888k. I wonder if it dented EE slightly. US imports seem to do well in earlier slots. Terra Nova had that slot too and despite been axed performed very well in the UK. Sinbad also did decent numbers on Sundays in the 7pm hour too. Arrow has been extended to a 22-episode run as well after performing well in The States. |
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) to me as I thought it'd bomb like Holding Out For A Hero.





