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The Ratings Thread (Part 41)
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Pizzatheaction
07-10-2012
Originally Posted by Fudd:
“Slightly away from this topic, I think it's a big mistake for BBC One to axe CBBC from the main channel; other than a ratings angle there is no reason why it should leave the main channel and it introduces younger viewers to BBC One as well. And frankly why should ITV1 and other commercial networks be chastised for abandoning children's TV and leaving it to digital networks if the BBC are going to turn around and do exactly the same thing?”

I don't want to get involved in a game of Ratings Thread tennis with this, so I'll just point out one of the main reasons, which has been mentioned on here a few times: More children are watching the shows on CBBC than on BBC One. Blue Peter is reaching more children premiering on CBBC than it did premiering on BBC One. Often the total numbers for programmes are better on BBC One, but if a huge chunk of them are just adults turning on early for Pointless, then it's a bit, erm, pointless.

I think ITV got criticism for doing it years before the digital switchover, and, at a time when their CITV channel wasn't available on Freeview in Wales. All the children in Wales without satellite telly lost their favourite shows at a drop of a hat.

Arguably, the BBC are persisting with CBBC on BBC One and BBC Two for two months longer than they need to. DSO completes later this month, so every household with access to a TV signal will have access to CBBC and CBeebies by the end of this month, but some children's programmes will be needlessly duplicated on One and Two until Christmas.
Hassaan13
07-10-2012
Originally Posted by SamuelW:
“Im not saying Itv is crap every day. But it cant be denied something bad is happening to the channel the last few months when it comes to their ratings and this cant be ignored. Something bad is happening every day, yesterday it was Take Me Out unexpectedly getting only 3.1m [I am a fan of this show], day before it was Piers Morgans show, day before it was Homefront. I mean, there seems to be a ratings problem. To bring some fairness to it, it is not only Itv1 but Channel5 also been struggling of late but they did do well yesterday with their peak time movie. Itv1's bright spark might come with Im a Celeb, they will cross their fingers ratings for that dont drop much either.”

I agree, every Sunday and Monday so far since XF started there has been some kind of disappointment. Of course it won't reach 2010 levels but the decline on last years should be a lot less.

Anyone have the ratings for the breakfast kids shows on ITV1 yesterday, i.e Shake it Up (8:35), Horrid Henry before etc.
SamuelW
07-10-2012
In a way its good for BBC1 they are not showing Childrens programme from next year, should boost their ratings for those 2 hours. And then CBBC will get more viewers too cos of children who used to watch on BBC1 now watching on CBBC. So both channels will grow their share.
cylon6
07-10-2012
Originally Posted by Hassaan13:
“If Channel 4 want something to show after MPD finishes in a few weeks, at around 5-6pm they could show Toy Story 3 or Karate Kid (2010 remake, don't think that has been shown on TV yet) or whatever will bring in the ratings.”

Do they have the rights to those?
Fudd
07-10-2012
Originally Posted by SamuelW:
“Im not saying Itv is crap every day. But it cant be denied something bad is happening to the channel the last few months when it comes to their ratings. Something bad is happening every day, yesterday it was Take Me Out, day before it was Piers Morgans show, day before it was Homefront. I mean, there seems to be a ratings problem. To bring some fairness to it, it is not only Itv1 but Channel5 also been struggling of late but they did do well yesterday with their peak time movie. Itv1's bright spark might come with Im a Celeb, they will cross their fingers ratings for that dont drop much either.”

As C14E said in the Broadcast forum thread, BBC One is performing only slightly better in the ratings with their drama and they plugged most of them during the Olympics which claimed 10m+ viewers a night. ITV has not been able to use this exposure so it's not a massive shock that their figures are even lower than BBC One's.

Also, the loss of the Coronation Street lead in at 9pm on a Thursday is hurting them (the whole soap schedule is shocking and needs to be ripped up and radically revamped IMO); Emmerdale is a mess production wise and needs to hire a new executive producer as soon as possible; The X Factor just seeing a natural decline after the unnatural highs of series 7 (but it mustn't fall much further); Dancing On Ice was hurt by Call The Midwife - it wasn't a bad series overall and the loss of TV Burp is hurting them as it was a rare show in that it could bring in a decent if unspectacular audience to the channel. In general ITV programmes either go very high or very low.

On the plus side Tuesday's look stronger with the (albeit weaker) football and the crime drama holding an end up and Wednesday's look interesting with the entertainment hour at 8pm. Sunday's are still exceptionally strong between 8pm and 10pm in the lead up to Christmas and the 90 minute soap blocks hold up Monday and Friday relatively well and the 9pm Monday slot tends to benefit from this to an extent.
Dancc
07-10-2012
Originally Posted by Hassaan13:
“If Channel 4 want something to show after MPD finishes in a few weeks, at around 5-6pm they could show Toy Story 3 or Karate Kid (2010 remake, don't think that has been shown on TV yet) or whatever will bring in the ratings.”

They'd have to have the rights to show those titles first and certainly in the case of Toy Story 3, they don't.

C4 showed an absolute ton of premieres earlier in the year so they might be running out of new titles to show now.
cylon6
07-10-2012
Originally Posted by grimshaw:
“Thats very low is it not? Late slot might have given it a bashing.”

Originally Posted by Bex.:
“damn Xtra rating is really low.. it was on quite late though”

I think The Xtra Factor might well have suffered from taking on The X Factor on +1.
T Penery
07-10-2012
Originally Posted by NeilVW:
“Well apparently everything in MPD is geared towards giving the "young, educated female" demographic what they want. But with the numbers collapsing under 800k with +1, surely they had precious few of those, who were doubtless watching TXF or out socialising anyway.”

Apparently the so called ex-Endemol employee has stated this.

Quote:
“Unfortunately MPD did quite badly with young educate females yesterday. Cant blame the producers, blame schedule against XF. MPD is still an important property for C4 as it has a fantastic dual interactive experience and boosts C4's website hits. MPD also was more popular than its lead in Comedy World Cup. So MPD did well for C4 compared to their other shows.”

Comedy!
SamuelW
07-10-2012
Originally Posted by Fudd:
“As C14E said in the Broadcast forum thread, BBC One is performing only slightly better in the ratings with their drama and they plugged most of them during the Olympics which claimed 10m+ viewers a night. ITV has not been able to use this exposure so it's not a massive shock that their figures are even lower than BBC One's.”

I agree the dramas for both BBC One and Itv1 havent rated well this Autumn. Which is surprising. For many years people generally have said they want more drama, less reality tv. So the major channels inject a lot of new dramas into the schedule. What happens? People dont watch them in large numbers. Maybe a bit too much new drama in too short a period of time though.
guestofseth
07-10-2012
Next week's ratings will be more interesting, Strictly can only rise with an extra 40 minutes where it rates highest, although probably not as much as last year (second Saturday was up 1.2m on the previous one, funnily enough to the exact rating X Factor got last night) but should top 9m. Whereas X Factor has another 15 minutes where it rates lowest, so it'll be lucky to remain steady although the year on year drops will now lessen as this is where it started to fall last year.
Fudd
07-10-2012
Originally Posted by Pizzatheaction:
“I don't want to get involved in a game of Ratings Thread tennis with this, so I'll just point out one of the main reasons, which has been mentioned on here a few times: More children are watching the shows on CBBC than on BBC One. Blue Peter is reaching more children premiering on CBBC than it did premiering on BBC One. Often the total numbers for programmes are better on BBC One, but if a huge chunk of them are just adults turning on early for Pointless, then it's a bit, erm, pointless.”

I'd still argue the key positive for BBC One airing children's TV is its bring a young audience to the channel. Plus, what are they going to replace it with? I'm really hoping it's something new rather than more Cash In The Attic repeats. If that is the case they really should have stuck to CBBC!

Plus, does it really matter if more people are watching on CBBC than BBC One? IMO, they should be pushing BBC One more on CBBC if that is the case and using the springboard to attract more young viewers to the main channel.

Thinking about it, maybe they should try Robin Hood/Merlin/Doctor Who/Sarah Jane Adventure repeats in the slot - programming which appeal to children but also attract a wider dynamic. It will be something different bu it wouldn't completely exclude children from BBC One.

Plus - does it really matter if more people are watching

Originally Posted by Pizzatheaction:
“I think ITV got criticism for doing it years before the digital switchover, and, at a time when their CITV channel wasn't available on Freeview in Wales. All the children in Wales without satellite telly lost their favourite shows at a drop of a hat.”

Fair enough. That wasn't during the Simon Shaps era by any chance was it?
Hassaan13
07-10-2012
Originally Posted by cylon6:
“I think The Xtra Factor might well have suffered from taking on The X Factor on +1.”

How would that work out? Usually there are less people watching on +1 than Xtra Factor.
Fudd
07-10-2012
Originally Posted by SamuelW:
“I agree the dramas for both BBC One and Itv1 havent rated well this Autumn. Which is surprising. For many years people generally have said they want more drama, less reality tv. So the major channels inject a lot of new dramas into the schedule. What happens? People dont watch them in large numbers. Maybe a bit too much new drama in too short a period of time though.”

I think that is it. I can't remember the last time so much new drama aired over a short period of time. People can't dedicate time to see and try out everything so some shows fall at the wayside from the start (Homefront) and some pick up poorer ratings than expected (I think everyone thought Hunted would take off better than it did).

I think both BBC One and ITV1 have made a mistake in throwing so much new drama into the ring at the same time but thinking about it, what did the two channels have last year which could have a second series? Did they have any choice but throw a lot at the schedule and hope something stuck?
JBO
07-10-2012
Originally Posted by Steve Williams:
“I know it started at ten but it was Christmas Eve so nobody had to get up early in the morning.”



You must not have kids
Fudd
07-10-2012
Originally Posted by cylon6:
“I think The Xtra Factor might well have suffered from taking on The X Factor on +1.”

The X Factor rated lower on +1 last night than it did for last week's judges houses show (420,000 v 380,000).
cylon6
07-10-2012
Originally Posted by Hassaan13:
“How would that work out? Usually there are less people watching on +1 than Xtra Factor.”

Good point. Didn't think about that one. Let's put it down to the lateness then. And perhaps facing Match Of The Day?
Pizzatheaction
07-10-2012
Originally Posted by SamuelW:
“Maybe a bit too much new drama in too short a period of time though.”

Yes, there's a history of having lots of new BBC One and ITV1 drama in the autumn, but usually a fair amount of it is well established returning drama, but this year a lot of it is on its first series (or in Monroe's case, stuff limping back for a second series despite barely making an impression the first time). Add in the fact a lot of this first series stuff is very similar to stuff that's gone before (Hunted seems like Spooks with extra violence; Homefront seems like Soldier Soldier with added soap), and it's no wonder lots of people are not enthused.
iaindb
07-10-2012
Originally Posted by Hassaan13:
“How would that work out? Usually there are less people watching on +1 than Xtra Factor.”

Xtra Factor was on against X Factor on +1 last year and earlier this year when Xtra was getting 1m viewers so it's recent drop will be down primarily to its later slot.
Hassaan13
07-10-2012
Originally Posted by cylon6:
“Good point. Didn't think about that one. Let's put it down to the lateness then. And perhaps facing Match Of The Day?”

That makes more sense. It usually manages a million easier if it's on at 9.
Pizzatheaction
07-10-2012
Originally Posted by Fudd:
“I'd still argue the key positive for BBC One airing children's TV is its bring a young audience to the channel. Plus, what are they going to replace it with? I'm really hoping it's something new rather than more Cash In The Attic repeats. If that is the case they really should have stuck to CBBC!”

Probably the teatime stuff being removed from BBC Two at the same time.

Quote:
“Plus, does it really matter if more people are watching on CBBC than BBC One? IMO, they should be pushing BBC One more on CBBC if that is the case and using the springboard to attract more young viewers to the main channel.”

Not more people, more children are watching on CBBC than they were on BBC One, so yes it does matter. The point of making children's programmes is for children to watch them.

Quote:
“Thinking about it, maybe they should try Robin Hood/Merlin/Doctor Who/Sarah Jane Adventure repeats in the slot - programming which appeal to children but also attract a wider dynamic. It will be something different bu it wouldn't completely exclude children from BBC One.

Plus - does it really matter if more people are watching”

No it doesn't matter if more total people are watching a show, and on BBC One the numbers of total people tend to be higher, but it's a good thing if more children are watching, as they do with Blue Peter, for example on CBBC.



Quote:
“Fair enough. That wasn't during the Simon Shaps era by any chance was it? ”

I don't know who was in charge.
Fudd
07-10-2012
Originally Posted by Pizzatheaction:
“Probably the teatime stuff being removed from BBC Two at the same time.”

Teatime? As in the likes of Eggheads etc.?

Originally Posted by Pizzatheaction:
“Not more people, more children are watching on CBBC than they were on BBC One, so yes it does matter. The point of making children's programmes is for children to watch them.”

True. Obviously CBBC has grown because it airs children's programming from dawn until around 6pm. I can't see why one of the main channels (maybe BBC Two rather than One) couldn't do that from the off which would save the BBC airspace but I guess this discussion is for another thread altogether.

Originally Posted by Pizzatheaction:
“No it doesn't matter if more total people are watching a show, and on BBC One the numbers of total people tend to be higher, but it's a good thing if more children are watching, as they do with Blue Peter, for example on CBBC.”

Sorry, I'm not sure how that 'Plus...' sentence got left there. Probably because I was going to put a sentence there then moved it.

Originally Posted by Pizzatheaction:
“I don't know who was in charge. ”

I'm going to blame him anyway - he was useless.
SamuelW
07-10-2012
Originally Posted by Fudd:
“I'm going to blame him anyway - he was useless. ”

Simon Shaps. He was a contestant in a special episode of The Apprentice for the Media Guardian TV Festival a few years ago. He was the contestant Lord Sugar, or Sir Alan as he was called in those days, fired for being so bad
NeilVW
07-10-2012
Originally Posted by Pizzatheaction:
“Probably the teatime stuff being removed from BBC Two at the same time.”

That's exactly the intention: general entertainment programming will move from BBC2 to BBC1. [EDIT: not teatime but late afternoon] And it won't all be repeats, although the afternoon programming on BBC2 this autumn has remained in repeats for too long IMO. Two new series start tomorrow, at last.

Originally Posted by Fudd:
“I'd still argue the key positive for BBC One airing children's TV is its bring a young audience to the channel.”

If I may quote from the BBC Trust's Scheduling of Children's Content: Assessment of Significance:

The number of children watching the BBC’s flagship services at other times of day is actually higher, as children view programmes with the rest of their families. For example, on BBC One there are about seven times more children under 12 watching at 8pm than on average during the afternoon children’s programming block, suggesting that they will not lose their connection with the BBC’s flagship services.

That average audience for the afternoon children's block on BBC1, by the way, is 33,000 in the target 6-12 demo.
Steve Williams
07-10-2012
Originally Posted by Pizzatheaction:
“I think ITV got criticism for doing it years before the digital switchover, and, at a time when their CITV channel wasn't available on Freeview in Wales. All the children in Wales without satellite telly lost their favourite shows at a drop of a hat.”

Indeed, and also it took several months for it to become available on all platforms, I don't think it was on Sky for a few months. In addition, the criticism of ITV was also because they stopped commissioning new programming, both on ITV1 and CITV, whereas the Beeb were commissioning for both BBC1 and ITV. And it was Simon Shaps' idea, yes.

Originally Posted by Fudd:
“True. Obviously CBBC has grown because it airs children's programming from dawn until around 6pm. I can't see why one of the main channels (maybe BBC Two rather than One) couldn't do that from the off which would save the BBC airspace but I guess this discussion is for another thread altogether. ”

Sorry to carry this on, then, but there's no need for the BBC to save airspace, the channel itself costs next to nothing, it's the programmes that cost, so there would be no benefit from putting it on BBC1 and BBC2. Indeed it would be worse because then it wouldn't be in the children's section of the EPG. That's why I don't buy the arguments that CBBC should be moved up the EPG, it should be moved up the children's EPG but not the whole EPG, the channel number doesn't matter, the category does.

I don't think bringing children to BBC1 is an issue anyway, they already watch BBC1 for things like Doctor Who and Total Wipeout. When I was young I didn't like Children's ITV but still watched quizzes and variety on primetime ITV. And the Beeb repeat the likes of Total Wipeout on CBBC.
wizzywick
07-10-2012
Originally Posted by cylon6:
“That will only happen regularly if it follows The X Factor. Take Me Out was struggling against Let's Dance For Comic Relief and the latter is an awful show.”

Err, how is Let's Dance an awful show in comparison to Take Me Out? TMO is a show from the gutter so to actually compare both shows and suggest TMO is better is bizarre!
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