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ITV ratings crisis. What is going wrong?


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Old 20-01-2013, 15:46
Glenn A
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I really do miss ITV3 since it was taken from my Freeview without warning three years ago. This is one channel ITV do well.
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Old 20-01-2013, 17:13
GeorgeS
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I really do miss ITV3 since it was taken from my Freeview without warning three years ago. This is one channel ITV do well.
you can easily get FreeSat and get ITV3 and 4 for free.
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Old 21-01-2013, 09:36
fairy_
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I really do miss ITV3 since it was taken from my Freeview without warning three years ago. This is one channel ITV do well.
Sorry if this is going over old ground, but why can't you get ITV3 on Freeview? I can get it on mine...
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Old 21-01-2013, 12:34
SamuelW
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DISASTER for Itv yesterday. Dancing on Ice got its worst ever results rating, Family Fortunes down over a million from a fortnight ago, Mr Selfridge DOWN almost 2million from its premiere a couple weeks ago and beaten by Ripper street! This is turning out to be a very bad start to the year for Itv. Selfridge cant even get as many viewers as the 7th series of Wild at heart which was against Call the midwife last year, thats how badly Selfridge is doing.
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Old 21-01-2013, 12:49
SouthCity
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DISASTER for Itv yesterday. Dancing on Ice got its worst ever results rating, Family Fortunes down over a million from a fortnight ago, Mr Selfridge DOWN almost 2million from its premiere a couple weeks ago and beaten by Ripper street! This is turning out to be a very bad start to the year for Itv. Selfridge cant even get as many viewers as the 7th series of Wild at heart which was against Call the midwife last year, thats how badly Selfridge is doing.
Selfridge (5.87m) beat Ripper Street (5.64m) when +1 is included, some viewers chose to watch it at 10pm.

FF and the DOI results were down because of Call the Midwife as expected.

The main part of DOI comfortably beat Countryfile (even without +1).
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Old 21-01-2013, 12:50
SamuelW
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Selfridge (5.87m) beat Ripper Street (5.64m) when +1 is included, some viewers chose to watch it at 10pm.

FF and the DOI results were down because of Call the Midwife as expected.

The main part of DOI comfortably beat Countryfile (even without +1).
The thing is, official ratings supplier www.BARB.co.uk do NOT include +1. They specifically state +1 separately so should we because its unfair to include a repeat.
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Old 21-01-2013, 12:54
SouthCity
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The thing is, official ratings supplier www.BARB.co.uk do NOT include +1. They specifically state +1 separately so should we because its unfair to include a repeat.
It isn't unfair because most (if not all) of the +1 viewers would have watched it on the main ITV channel at 9pm if the +1 channel didn't exist. They made a choice to watch it an hour later and they are watching all of the advertising and sponsorship credits, which is the important point for ITV.

There is no double-counting here, nobody will have sat through the same programme twice. The plain fact is that more people watched Mr Selfridge than watched Ripper Street last night, despite the big lead in for RS from Call The Midwife.
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Old 21-01-2013, 12:59
SamuelW
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It isn't unfair because most (if not all) of the +1 viewers would have watched it on the main ITV channel at 9pm if the +1 channel didn't exist. They made a choice to watch it an hour later and they are watching all of the advertising and sponsorship credits, which is the important point for ITV.

There is no double-counting here, nobody will have sat through the same programme twice. The plain fact is that more people watched Mr Selfridge than watched Ripper Street last night, despite the big lead in for RS from Call The Midwife.
Whatever way you spin it though, Mr Selfridge was 1million lower than last week. Viewers are switching off in big numbers and Itv will be concerned by such a low rating already just 3 episodes in. What ratings will episode 8 and 9 get when theyll be shown during better weather and more people wouldve switched off by then. Lets be realistic here... Mr Selfridge was made to be a big hit for Itv, getting ratings of 7 or 8million viewers but now its only getting just over 5m and going downwards. Pete Fincham and the drama lasses will be very disappointed.
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Old 21-01-2013, 13:59
derek500
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Pete Fincham and the drama lasses will be very disappointed.
When he looks at these demos he'll see that the BBC is only strong in the 55+ age group, who aren't the advertisers most prized viewers.

Sunday 13th January 2013 - Demographic Breakdowns all of the demographic breakdowns exclude +1
Children 4-15
01 - 637k (25.1%) - Dancing on Ice (18:15, ITV)
02 - 474k (20.0%) - All Star Family Fortunes (19:45, ITV)
03 - 433k (20.4%) - Dancing on Ice: Skate Off (20:30, ITV)
04 - 271k (10.9%) - Countryfile (19:00, BBC1)
05 - 254k (11.0%) - BBC News (18:00, BBC1)

Adults 16-24
01 - 431k (21.0%) - Dancing on Ice: Skate Off (20:30, ITV)
02 - 424k (22.5%) - Dancing on Ice (18:15, ITV)
03 - 409k (17.7%) - Mr Selfridge (21:00, ITV)
04 - 404k (20.9%) - All Star Family Fortunes (19:45, ITV)
05 - 369k (15.9%) - Celebrity Big Brother (21:00, C5)

Adults 25-34
01 - 715k (24.2%) - Dancing on Ice (18:15, ITV)
02 - 704k (18.5%) - Mr Selfridge (21:00, ITV)
03 - 614k (17.9%) - Dancing on Ice: Skate Off (20:30, ITV)
04 - 482k (15.8%) - All Star Family Fortunes (19:45, ITV)
05 - 482k (28.5%) - Live Ford Super Sunday (13:00, Sky Sports 1)

Adults 35-44
01 - 953k (20.1%) - Ripper Street (21:00, BBC1)
02 - 912k (21.8%) - Dancing on Ice: Skate Off (20:30, ITV)
03 - 893k (25.4%) - Dancing on Ice (18:15, ITV)
04 - 792k (16.5%) - Mr Selfridge (21:00, ITV)
05 - 732k (18.9%) - All Star Family Fortunes (19:45, ITV)

Adults 45-54
01 - 1.54m (25.1%) - Mr Selfridge (21:00, ITV)
02 - 1.53m (25.4%) - Ripper Street (21:00, BBC1)
03 - 1.42m (31.2%) - Dancing on Ice (18:15, ITV)
04 - 1.37m (25.9%) - Dancing on Ice: Skate Off (20:30, ITV)
05 - 1.12m (23.5%) - All Star Family Fortunes (19:45, ITV)

Adults 55-64
01 - 1.61m (30.8%) - Mr Selfridge (21:00, ITV)
02 - 1.54m (29.6%) - Ripper Street (21:00, BBC1)
03 - 1.44m (31.8%) - Blandings (18:30, BBC1)
04 - 1.33m (29.1%) - Antiques Roadshow (20:00, BBC1)
05 - 1.29m (29.8%) - Countryfile (19:00, BBC1)

Adults 65+
01 - 2.92m (36.3%) - Mr Selfridge (21:00, ITV)
02 - 2.86m (39.8%) - Countryfile (19:00, BBC1)
03 - 2.84m (37.3%) - Antiques Roadshow (20:00, BBC1)
04 - 2.55m (39.7%) - BBC News (18:00, BBC1)
05 - 2.49m (35.3%) - Blandings (18:30, BBC1)
The BBC is appealing to the oldies.
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Old 21-01-2013, 14:33
TORPIDO 1
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When he looks at these demos he'll see that the BBC is only strong in the 55+ age group, who aren't the advertisers most prized viewers.



The BBC is appealing to the oldies.
itv know this which is why they show whtthey show which hasd more appeal to other groups. we ve already argued about +1 and this means that people could have seen ripper street lead in from call the midwife and thnas saw mr selfridge on +1 which would be quite appealing andf would tell a different story. +1 is important and mr fincham knowsw so which is whyt they have it, it would only be a fair comparison if bbc 1 had a +1 and was winning with it included which it isnt - on a change of tone, radio times critics complains there is too much period drama on sunday night most of which si on bbc1 - blandings call the midwife and ripper street ad mr selfridge on itv so that why it appeals to 55+ and why mr selfrdge is not popular without adding the +1 which is perfectly good enough for itv btw as bums are still on seats albeit on e hour later than the main channel that is which is still good. on e guess woudl also be that itv viewers owuld be affleuent workers and the bbcs wouldbe retired and we should alsonote that on demand is equally important in regard of programme ratings and associated things. you cant prove a problem if these three breakdowns are not included together which you are not in that case currently then no crisis based on last nights figures anyway and most other times samuel has quoted - hes a troll btw.
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Old 21-01-2013, 15:58
GeorgeS
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When he looks at these demos he'll see that the BBC is only strong in the 55+ age group, who aren't the advertisers most prized viewers.



The BBC is appealing to the oldies.
Literally the BBC audience is dying off.
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Old 21-01-2013, 17:24
KennyT
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When he looks at these demos he'll see that the BBC is only strong in the 55+ age group, who aren't the advertisers most prized viewers.
...
on this point, is there any easily digestible up to date public domain information about the spending habits of the various age groups? I tried reading this (from 5 years ago):

http://www.ems.bbk.ac.uk/research/Se.../Luehrmann.pdf

but my brain gave up after the first page!

K
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Old 21-01-2013, 17:33
stevie67
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Selfridge (5.87m) beat Ripper Street (5.64m) when +1 is included, some viewers chose to watch it at 10pm.

FF and the DOI results were down because of Call the Midwife as expected.

The main part of DOI comfortably beat Countryfile (even without +1).
In my opinion the timeshift ratings should not be included. This is giving itv an unfair advantage

IT seems that itv is trying to please two sets of audience.

1 keeping the over 40

2 appealing to the younger

What is the age breakdown to X factor
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Old 21-01-2013, 17:36
GeorgeS
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In my opinion the timeshift ratings should not be included. This is giving itv an unfair advantage
Oh dear God, this is turning into the train spotters ratings anorak thread Mark II. There already is an anorak rules thread for those who want to argue about +1's every day before breakfast.

ITV is a business. ITV and ITV+1 show the same ads, so it makes sod all difference to them which you watch.
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Old 21-01-2013, 18:09
SamuelW
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When he looks at these demos he'll see that the BBC is only strong in the 55+ age group, who aren't the advertisers most prized viewers.



The BBC is appealing to the oldies.
Its only really on Sundays when bbc1 is very popular with old people. During midweek, BBC1 is much popular than Itv with young viewers with shows like Eastenders, Miranda, Mrs browns boys, Waterloo road. BBC is appealing to oldies AND young ones during the whole week. Itv is appealing to fewer of both demo people during the week hence why they get beaten 7 days out of 7.
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Old 21-01-2013, 18:16
SouthCity
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Media Guardian are reporting that Mr Selfridge "had the better" of Ripper Street, so it seems to be generally accepted that the +1 ratings are included:

http://www.guardian.co.uk/media/2013...ife-tv-ratings

As GeorgeS says the important point for ITV is that +1 viewers are also watching the ads. ITV are only "beaten 7 days out of 7" if you discount Coronation Street and Emmerdale, and discount the +1 ratings.

Regarding Mr Selfridge, I daresay ITV Studios will make some nice revenue from overseas sales, particularly the US (with an American in the lead role).
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Old 21-01-2013, 18:18
Hassaan13
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The thing is, official ratings supplier www.BARB.co.uk do NOT include +1. They specifically state +1 separately so should we because its unfair to include a repeat.
The consolidated rating with ITV + HD is likely to be higher than the overnight rating including +1. E.g, the first edition of Splash had 5.68m in the overnights (inc +1). In the officials it had 5.96m across ITV & HD.

Regarding the ratings, I don't think it's a disaster. I've mentioned this on the ratings thread.
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Old 21-01-2013, 18:21
GeorgeS
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Its only really on Sundays when bbc1 is very popular with old people. During midweek, BBC1 is much popular than Itv with young viewers with shows like Eastenders, Miranda, Mrs browns boys, Waterloo road. BBC is appealing to oldies AND young ones during the whole week. Itv is appealing to fewer of both demo people during the week hence why they get beaten 7 days out of 7.
Waterloo Road is popular with no one.

Mrs Brown's Boys is popular with people who think men dressing up as women and saying **** alot is something that should be resurrected from the 1970's.

Eastenders is popular with people who dont have enough misery in their own daily lives.

Miranda's popularity is a mystery.
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Old 21-01-2013, 18:24
SamuelW
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As GeorgeS says the important point for ITV is that +1 viewers are also watching the ads. ITV are only "beaten 7 days out of 7" if you discount Coronation Street and Emmerdale, and discount the +1 ratings.
BBC One beat Itv every day in all time shares last week, 7 out of 7 days. And excluding +1, beat Itv 7/7 in the major 9oclock timeslot. This is unprecedented outside of Olympic Games, according to long term ratings thread contributor RobbieSykes123.
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Old 21-01-2013, 18:25
GeorgeS
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BBC One beat Itv every day in all time shares last week, 7 out of 7 days. And excluding +1, beat Itv 7/7 in the major 9oclock timeslot. This is unprecedented outside of Olympic Games, according to long term ratings thread contributor RobbieSykes123.
now i know you are taking the pee...........
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Old 21-01-2013, 18:28
SamuelW
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Waterloo Road is popular with no one.

Mrs Brown's Boys is popular with people who think men dressing up as women and saying **** alot is something that should be resurrected from the 1970's.

Eastenders is popular with people who dont have enough misery in their own daily lives.

Miranda's popularity is a mystery.
I hate Waterloo Road and Eastenders. But they get good ratings with young people. Mrs Browns boys and Miranda are quite funny, comedy is subjective, lots of people like them. Both BBC and Itv are popular with old and young people throuhout the week, but BBC is more popular than Itv according to www.BARB.co.uk
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Old 21-01-2013, 18:33
Andy23
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BBC One beat Itv every day in all time shares last week, 7 out of 7 days. And excluding +1, beat Itv 7/7 in the major 9oclock timeslot. This is unprecedented outside of Olympic Games, according to long term ratings thread contributor RobbieSykes123.
Confirming there that you are trolling. At what point did you become a troll, I'm sure you used to post normal stuff maybe a year ago?
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Old 21-01-2013, 18:34
SouthCity
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I hate Waterloo Road and Eastenders. But they get good ratings with young people. Mrs Browns boys and Miranda are quite funny, comedy is subjective, lots of people like them. Both BBC and Itv are popular with old and young people throuhout the week, but BBC is more popular than Itv according to www.BARB.co.uk
I really like Miranda, she's a genuine comedy talent and her show is very funny.

I tried Mrs Brown's Boys and I had to turn it off, the constant use of the F word spoiled it for me. I can see why it would appeal to the same kind of audience that liked Father Ted though.
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Old 21-01-2013, 18:37
SamuelW
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Confirming there that you are trolling. At what point did you become a troll, I'm sure you used to post normal stuff maybe a year ago?
Andy, before you call me a troll let me explain why I have a dislike towards Itv: Ive always liked BBC more. This is partly because they used to be underdogs in the ratings when I was growing up and I felt sorry for them and I wanted them to get bigger audiences to silence the license fee critics. They make a wide range of shows unrivalled by any other channel, they make better quality shows than all other channels, they invest in news, drama, comedy, factual more than any other channel. I LOVE the BBC. But fact is I still watch Itv shows like Take Me Out and even still catch Dancing on ice. I prefer Coro St. to Eastenders, quite like That Sunday night show and Tour de France, and appreciate that sometimes Itv do make some quality drama [even though I dont watch them normally]. Its not like I completely dont watch Itv, now that would be ridiculous. The point is though, the ratings for Itv have dropped a lot and now they get beaten 7 days out of 7 at 9oclock by bbc. This is unprecedented and according to Robbie on ratings thead, outside of olympics it might not have happened since 1955. This is surely a bit of a worry for bosses at Itv who wouldve been hoping for a big start to the year with all these new shows launching? There is a serious problem happening here, the gap between BBC and Itv is widening year after year. They still have their select few hits and do quite well in daytime but generally the BBC are pulling away from Itv. I wonder will this gap ever get smaller and I would like your opinions Andy23 and GeorgeS, why you think the ratings difference has got bigger in recent years and how Itv should turn this problem around? Thank you.
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Old 21-01-2013, 19:02
GeorgeS
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. This is unprecedented and according to Robbie on ratings thead, outside of olympics it might not have happened since 1955.
Glad you cite such an invalidated source who is just plucking random thoughts out of the air. even if we're true, itv have achieved the same feat of winning every slot at 9pm for a week quite recently, so what does that prove. Answer - nothing.
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