Originally Posted by C14E:
“The 16m IAC figure was a reach figure provided to Nadine Dorries who went off and repeated it and has since been frequently quoted. Had there been an ITV press release using their "own metrics" that said it got an average audience of 16m then there'd be plenty of comment. But there wasn't. It's not like there has been condemnation of the figure the BBC have pulled out for The Voice, but it's not unreasonable that a small number of posts have quickly worked out where they got it from. I think we're all used to press offices of all broadcasters coming up with things to try and inflate the numbers or make them look better than they are.”
“The 16m IAC figure was a reach figure provided to Nadine Dorries who went off and repeated it and has since been frequently quoted. Had there been an ITV press release using their "own metrics" that said it got an average audience of 16m then there'd be plenty of comment. But there wasn't. It's not like there has been condemnation of the figure the BBC have pulled out for The Voice, but it's not unreasonable that a small number of posts have quickly worked out where they got it from. I think we're all used to press offices of all broadcasters coming up with things to try and inflate the numbers or make them look better than they are.”
so Robbie's problem are the words used by a member of parliament, isn't it a fact MP's use the most positive figures when making their points




. Kidding, of course, excellent figure for the repeat.

Feel a bit dumb.
