Originally Posted by James J:
“Every one knows XF is well down this year but it won't stop circular discussion of it every week. I can handle that TBH it's pretty clear XF has had a bad series this year and SCD has done really well.
... but I'm a Celebrity somehow doing badly with nearly 11m despite this much weaker lead in especially from 2-3 years ago? I don't even watch it but the lengths people go to to put ITV down is just ABSOLUTELY, UTTERLY PATHETIC.



Only a YOY rise would shut them up, and shut them up it would because they wouldn't remark on that, however unlikely it is in the increasingly fragmented industry each year.
Grr.”
“Every one knows XF is well down this year but it won't stop circular discussion of it every week. I can handle that TBH it's pretty clear XF has had a bad series this year and SCD has done really well.
... but I'm a Celebrity somehow doing badly with nearly 11m despite this much weaker lead in especially from 2-3 years ago? I don't even watch it but the lengths people go to to put ITV down is just ABSOLUTELY, UTTERLY PATHETIC.
Only a YOY rise would shut them up, and shut them up it would because they wouldn't remark on that, however unlikely it is in the increasingly fragmented industry each year.

Grr.”
I think you mis-read DMN's post – he was talking about The X Factor, not I'm a Celebrity.





you're a reason to stay, not leave the thread!
Since the ratings have been posted not one person said it was a poor rating. SamuelW pointed out it was down on last year but he didn't say it was a poor rating he actually spent most of his post talking about The X factor.