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Apple ordered by court to re-write Samsung Notice


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Old 01-11-2012, 15:06
paulschapman
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http://www.bbc.co.uk/news/technology-20165664

Thought this might happen - Apple's original notice was not that contrite.
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Old 01-11-2012, 15:14
Voynich
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I'm not surprised. It was a pretty petulant notice. Not really befitting of such a large and successful company.
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Old 01-11-2012, 17:33
d'@ve
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Absolutely brilliant. The original was a finger stuck up at the Court - a petty response to a serious issue by a supposedly respected Company. Well done the Court for not taking this nonsense (trying to make it look like the UK Court was wrong and others were right) - and if the next version isn't right, the Apple Director(s) responsible should be prosecuted for contempt.
Apple has 48 hours to re-write a statement on its website relating to its design rights dispute with Samsung, UK judges have ruled.

Apple was forced on 18 October to publish a message making it clear that Samsung had not infringed the iPad's registered design.

However Samsung complained the statement Apple had posted did not comply with the court order.

Judges agreed and have told Apple it must be removed within 24 hours.

A new, compliant version must then be posted.
http://www.bbc.co.uk/news/technology-20165664

Before it disappears, here is the offending part of the original Apple statement on their UK website:
That Judgment has effect throughout the European Union and was upheld by the Court of Appeal on 18 October 2012. A copy of the Court of Appeal’s judgment is available on the following link www.bailii.org/ew/cases/EWCA/Civ/2012/1339.html. There is no injunction in respect of the registered design in force anywhere in Europe.

However, in a case tried in Germany regarding the same patent, the court found that Samsung engaged in unfair competition by copying the iPad design. A U.S. jury also found Samsung guilty of infringing on Apple's design and utility patents, awarding over one billion U.S. dollars in damages to Apple Inc. So while the U.K. court did not find Samsung guilty of infringement, other courts have recognized that in the course of creating its Galaxy tablet, Samsung willfully copied Apple's far more popular iPad.
Apple corporate arrogance of the highest order!
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Old 01-11-2012, 17:38
Zack06
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They deserve this. Apple has turned into a nasty, petty company. An organisation that once fought for innovation, now attempting to stifle it. The 'apology' was rude and insulting to both Samsung and the UK Courts, so I'm not surprised they have been ordered to do this.

It has to stay on until 14th December so I hope all those Christmas shoppers read the huge banner on their home page that they will undoubtedly have to place on their site.
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Old 01-11-2012, 17:45
d'@ve
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They deserve this. Apple has turned into a nasty, petty company. An organisation that once fought for innovation, now attempting to stifle it. The 'apology' was rude and insulting to both Samsung and the UK Courts, so I'm not surprised they have been ordered to do this.

It has to stay on until 14th December so I hope all those Christmas shoppers read the huge banner on their home page that they will undoubtedly have to place on their site.
They have to remove the old one within 24 hours and replace it a day later (Apple wanted 14 days!!!). And it was only a tiny link at the bottom of the page anyway, few will even notice it, sadly. The Court missed a trick here, regarding prominence.
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Old 01-11-2012, 17:48
paulbrock
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It'll be after "the fold" on the home page of course, but a good deal more visible than an obscure link in the footer. And other than the FT, who have apparently carried a version of Apples statement already (pared down from the website statement) Apple still have some ads to run in the lead up to Christmas...
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Old 01-11-2012, 17:50
KieranDS
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That notice was pretty funny though. They put in as many jibes as they could
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Old 01-11-2012, 19:19
5 a day
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That notice was pretty funny though. They put in as many jibes as they could
Agreed. It made me laugh.

One huge grabbing corporation has a go at another huge grabbing corporation...who cares?!
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Old 02-11-2012, 15:06
d'@ve
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More embarrassment for Apple, according to The Register today:
The three sentence statement that Apple will have to display on its homepage will say:

On 25th October 2012, Apple Inc published a statement on its UK website in relation to Samsung's Galaxy tablet. That statement was inaccurate and did not comply with the order of the Court Appeal of England and Wales. A correct statement can be found at this link.

The link will then lead to a corrected statement in more detail on a separate page of Apple's UK site
http://www.theregister.co.uk/2012/11...msung_apology/

Apple has also been reminded that it must display adverts about this Court ruling in five print publications, which it has now started to do. So Apple seems to have been made to give far more prominence to this on its homepage now than it would have got away with if it hadn't sniped at the Court in its original statement!
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Old 02-11-2012, 15:23
Voynich
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Their apologies are a bit like their hardware. They hold stuff back for their next one. Their first apology was 'a game changer'. This apology is 'our most popular apology ever'. Maybe the next one will be 'Apple's most advanced apology in history'?
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Old 02-11-2012, 16:39
Tassium
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The iApology, with retina display.
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Old 02-11-2012, 16:45
flagpole
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The apology is now no longer linked from the front page.
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Old 02-11-2012, 19:59
Eston Bleu
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The apology is now no longer linked from the front page.
Apparently it will be replaced on Saturday.
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Old 03-11-2012, 10:00
paulbrock
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spin free notice now up.

http://www.apple.com/uk/

looks like the lawyers/marketeers took the night off
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Old 03-11-2012, 12:30
Voynich
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spin free notice now up.

http://www.apple.com/uk/

looks like the lawyers/marketeers took the night off
Stupid thing is, by behaving so childishly they really drew attention to the notice! It made the media all over the world when if they'd just posted a compliant boring statement, no-one would have bothered.
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Old 03-11-2012, 12:52
mtj
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spin free notice now up.

http://www.apple.com/uk/

looks like the lawyers/marketeers took the night off
The Apple webteam should receive a massive bonus for being able to do 14 days work in 48 hours
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Old 04-11-2012, 00:36
weirlandia4eva
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Interesting article about how the apple uk site resizes so that the 'apology' is hidden unless you scroll the page regardless of what resolution you view it in. not a tech savvy person so don't know how true this is and whether it is connected to the apology.

http://thenextweb.com/apple/2012/11/...out-scrolling/
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Old 04-11-2012, 00:47
mtj
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Interesting article about how the apple uk site resizes so that the 'apology' is hidden unless you scroll the page regardless of what resolution you view it in. not a tech savvy person so don't know how true this is and whether it is connected to the apology.

http://thenextweb.com/apple/2012/11/...out-scrolling/
http://tinypic.com/player.php?v=1o3tc4&s=6

Sneaky! No wonder they wanted 2 weeks originally. So they could come up with as much code as possible to mask the thing.
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Old 04-11-2012, 01:27
Helbore
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Interesting article about how the apple uk site resizes so that the 'apology' is hidden unless you scroll the page regardless of what resolution you view it in. not a tech savvy person so don't know how true this is and whether it is connected to the apology.

http://thenextweb.com/apple/2012/11/...out-scrolling/
I've got a 30" monitor running at 2560 x 1600 and even on my display the statement is hidden off the bottom of the screen!

Hopefully the judge will see this as an attempt to conceal the statement and force them to put it front-and-centre, due to their continual attempts to flout the order. Intentionally coding the page to keep the statement hidden from view isn't exactly complying with the spirit of the law. The best response the courts could give would be to now force them to make it more visible than their own product placement.

That would teach them that it would have made more sense to quietly comply with the order and not to try and make a mockery of the British legal system.
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Old 04-11-2012, 01:31
d'@ve
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Interesting article about how the apple uk site resizes so that the 'apology' is hidden unless you scroll the page regardless of what resolution you view it in. not a tech savvy person so don't know how true this is and whether it is connected to the apology.

http://thenextweb.com/apple/2012/11/...out-scrolling/
Yes, typical Apple patheticness, it won't show up even on my 1920 x 1080 display. However, most websites take up more than one screenful so people are used to scrolling down, paging-down, CRTL-ENDing, and the scrollbar is clearly visible (they could easily have removed it but clearly thought that too risky... hehe).

And if you do scroll down, by a single keypress or mouseclick, that 'apology' is in the biggest non-header text size on the page and jumps right out at you, far more than their initial tiny link!

So all in all I think the Court did well in getting suitable prominence for the withdrawal, and Apple are doing an even better job in keeping it in the media, due to their ongoing patheticness. It all looks very bad on Apple's corporate image so it can't be bad!
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Old 04-11-2012, 10:29
Steve_Whelan
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They are still taking the piss the court should make them put the notice on the front page in a large font and make apple disable any page skipping so any visitors to the apple website have to read the notice before they can enter the site.
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Old 04-11-2012, 11:04
kidspud
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They are still taking the piss the court should make them put the notice on the front page in a large font and make apple disable any page skipping so any visitors to the apple website have to read the notice before they can enter the site.
Why should they. I think you will find it is up to the individual as to whether they want to read something or not.

May be we should do the same when a paper has to print an apology! Before you are allowed to by the paper, you are forced to read a separate printed sheet.
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Old 04-11-2012, 14:45
Steve_Whelan
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Why should they. I think you will find it is up to the individual as to whether they want to read something or not.

May be we should do the same when a paper has to print an apology! Before you are allowed to by the paper, you are forced to read a separate printed sheet.
But that is my point at the moment apple are taking the piss and disregarding the court order. If they loose sales because potential customers don't want to read a court ordered apology then tough they should have thought about that before disregarding the court order.
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Old 04-11-2012, 17:29
kidspud
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But that is my point at the moment apple are taking the piss and disregarding the court order. If they loose sales because potential customers don't want to read a court ordered apology then tough they should have thought about that before disregarding the court order.
Does the court order tell them where to display it on their webpage?

Oh, and I don't think Apple will lose a single sale from this.
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Old 04-11-2012, 17:47
paulbrock
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Oh, and I don't think Apple will lose a single sale from this.
really? It won't cripple them,but do you honestly think it won't have any effect on how they're perceived? Perhaps not so much the little wording on their site in itself, but the whole court mess, and the snarky 'apology'. Anyone familiar with all that will be reminded of it when they see the thing on the homepage, and a few more will be informed of it after googling what the 'incorrect' statement was.

not everyone will be shouting about it though, unlike this guy
http://www.businessinsider.com/dear-...ng-you-2012-11

Finally, there’s that legal letter you sent to Samsung when you failed, churlishly, to get their tablets banned. I challenge anyone to read that and not conclude you’re bitter, chippy and, frankly, a little unpleasant.
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