Originally Posted by Boselecta:
“Seems they are being moulded into sexy young ladies now. That's fair enough but if that's the ultimate market why does the show always seem to push girl bands as asexual little teenys instead of the finished or mature article. Maybe the show isn't ready to feature a mature overtly sexual group of women getting all breathy, sweaty,slinky and suggestive...., save that for part two of the master plan. Hope this doesn't sound pervy or sexist... it's just my impression of the raunchy angle that likes of Girls Aloud, Rhianna etc exploit in their songs/videos to help attract fans and win sales.”
Wha?
The show has ALWAYS pushed overtly sexual girlbands and they've always gone out within a few weeks of the live shows starting. Little Mix were the oddity, in that they were marketed as sweet little girls who wouldn't steal your boyfriend - and they won the show.
They clearly learned to understand their voting demographic. Sexy girlbands are not popular with the voters. Sweet, sugar-wouldn't-melt girlbands are popular.
Now Little Mix have won, are in the real world and have established their fanbase of girls, they sex them up to try and expand their fanbase into hormonal teenage boys.