Originally Posted by mushymanrob:
“the beegees had been quiet for most of the early 70's and were nowhere near as big as the other acts you mentioned. they were seen as a pop act, which they were, and not in the same league (size wise) as those other acts.”
but that wasn't the point. they still had a dozen albums released before they did the saturday night fever soundtrack. they were an established act that worked to the level that they could put strings and horns on records or have reasonable artistic freedoms that a new act wouldn't necesarily have
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agreed, but as disco was so popular wasnt it worth an investment? reckon in early 79 (before two tone, before electro) when 'heart of glass' was at the top, the real thing charting with 'can you feel the force' and 'i will survive' topped the charts, id have thought from a commercial point of view creating/backing a british disco act would be a pretty safe bet.”
well it was popular, which is why lots of people did invest in it. that's why artists from various styles of fairly unrelated styles from country to reggae did disco style tracks. that's why british acts did disco style tracks, and it paid of for many by having hit singles. even artists who didn't go full out in a disco style had success when disco elements were introduced. pink floyds one and only number 1 single as an example
but remember it's the artists who choose the music they want to make and are able the make, the record companies can only sign what is on offer to them. record companies also took established artists and persuaded them to go disco and many of them did, and many of them had hit singles as a result
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oddly, tina charles crops up again, but her career started on a high in '76, before snf, before i feel love, before the disco boom, but her popularity slowly ebbed as disco took off.
ABC were far more jazz funk influenced then disco.”
but tina charles career took off from being session singer to solo artist when she went disco. if it wasn't for her disco hit "i love to love" then it's unlikely anyone would remember her. she had no real success when she tried to change her style from disco, so her success is entirely down to disco
ABC similarly couldn't match the success of their first album which was the only one produced by trevor horn, but they had a return to form when nile rogers partner bernard edwards from the disco band chic produced their fourth album, which also had a nod to prince with the b side "minneapolis". trevor horn cohort anne dudley was also involved with the album
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“yeah im familiar with op knocks. didnt like it.
sheena easton...whats she gotta do with disco? she was over quickly and disappeared long before she got richer.
what about liquid gold? and kelly marie? unknown outsiders got industry backing, why no one else? like i said, it was surely a safe investment.”
as i mentioned before, kellie marie and sheena eston got their breaks on a tv talent show and just given tracks to sing. liquid gold weren't much more than one hit wonders who also entered a tv talent show, the eurovision song contest. similar to tina charles, they had a career pre and post disco, but apart from one main disco hit that was it
with disco as with dance music, it's the record/song that most people are interested in, whether the song is good or bad is what counts, whether they enjoy it and can dance to it is key. in a club when dancing the music speaks for itself, not the cover, not what the artists look like, not the performer or writer credits. some people were talented and could write and produce many hits for different artists or for themselves, such as the guys from chic who were responsible for the sister sledge hits, along with hits for many others like diana ross (not to mention later work for bowie, madonna, duran, etc) or frank farian who was behind boney m, far corporation and milli vanilli. he literally made music which was fronted by people who had nothing to do with making it
whilst you may not like disco, you've mentioned you like dance music, so surely you've seen people dancing in a club to dance music without knowing or caring what the name of the track was or who made it. it was a similar thing with disco. music snobbery went out the window and people just enjoyed what they heard and liked
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fair point 
the same with any style of music i guess. the cheesy commercial end of the spectrum appeals to the masses who dont like things too deep. the 'better' material has always been the preserve of those with deeper, more discerning tastes.”
well that's what people say. i think most people would say the charts are full of rubbish, even those who still buy chart records. it's happened for years. most people seem to think their taste in music is right, very few people would actually think they had a shit taste in music, and fewer would admit to it. it's all very subjective as to what is good or bad, but a simple way of thinking is if you enjoy it, then it's good, the music has served the purpose it was intended to do, entertain. most people like a variety in most things in life from food to movies and tv shows, and music is the same. few people will only listen to just one type of thing. even if someone says they only metal or dance, they would normally enjoy both fast and slow examples of that genre, so you can still listen to ottawan and also nirvana and pharoah saunders and chostakovitch. you can like the beatles and the stones, the happy mondays and the stone roses, led zep and floyd, oasis and blur, wham and duran. listening to everything that's the same would be boring and you would miss out on a lot. even in genres people say they don't like, there is still likely to be something in that genre they would love if they got to hear it at the right moment