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The Ratings Thread (Part 43)


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Old 02-12-2012, 11:03
D.M.N.
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I think XF destroyed it with the scheduling for the first few live shows. A 10:35pm finish was ridiculous.
Not true - live show scheduling has nothing to do with it. Broadly it was the same as last year, and even if it did finish late one or two weeks, in previous years it would bounce back. The live shows would also increase week on week, but that didn't happen this year. You can't blame the live show scheduling.

I do think the audition scheduling was to blame at first, though, being straight after the Olympics, there should have been a 2/3 week gap. Whether that would have made a difference later on, who knows.
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Old 02-12-2012, 11:03
jake lyle
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X Factor semi-final ratings: 2010 13.7m; 2011 10.3m; 2012 7.75m. X Factor has lost nearly 6 million viewers in two year
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Old 02-12-2012, 11:05
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Strictly should be averaging 11m now. Could BGT be the highest rated reality show of 2012? Don't rule it out.
Only if the Strictly/XF final doesn't officially average more than 12.57m.
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Old 02-12-2012, 11:07
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X Factor semi-final ratings: 2010 13.7m; 2011 10.3m; 2012 7.75m. X Factor has lost nearly 6 million viewers in two year
I can't get my head around how low these figures are being the semi-finals. I'm starting to get the feeling Rylan not being in the competition is having the effect.
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Old 02-12-2012, 11:08
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Bad night for Itv1. Golden Rules and YBF got terrible ratings. Take me out got its worst ratings of the series and thrashed by BBC. XFactor worst semi final ratings ever. IAc is it worst final ratings in 5 series. At such a crucial time of the year, these ratings are not good enough and advertisers must be fuming.
They are filler, so they did as expected. I don't think anyone expected 3-4m+ for those shows.
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Old 02-12-2012, 11:09
cylon6
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Only if the Strictly/XF final doesn't officially average more than 12.57m.
I think The X Factor could get close to that as a peak for the final. Think we could see Strictly doing a high 12m rather than passing 13m.
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Old 02-12-2012, 11:09
jake lyle
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Strictly should be averaging 11m now. Could BGT be the highest rated reality show of 2012? Don't rule it out.
Really even though it only got 400k more on the same week last year in a later slot and had the exact same share. A fact check wouldn't kill you
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Old 02-12-2012, 11:10
Andy23
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They are filler, so they did as expected. I don't think anyone expected 3-4m+ for those shows.
They also don't carry adverts
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Old 02-12-2012, 11:11
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When XF got 8million for its launch, people said not to worry. It only rated so low cos of hot weather and Olympics, and thy ratings would improve. Head of Itv defended the ratings and said to wait a couple months as the show apparently had its best talent ever. A few months on, on a cold dark December night, XFactor got even fewer viewers for its semi final and ratings are heading south instead of up as the final approaches. A 6m ratings drop in 2 years is indefensible. The show was clearly dependent on a lot of hype and style over substance in its glory years. Now that all the hype is gone, people have seen what it really is as in an overated karaoke show. The ratings will continue to go down next year, its clear that no matter what changes XF make to their judges, contestants or even the format, viewers have moved onto other things because XF is a tainted brand. They have seen everything which the show could possibly offer under the XF name during 2007-2010 from the big production values which can't get any bigger to star judging lineup which will never be Ble to live up to the 2008-10 quartet to the controversies which can't be topped. Viewers have tired of the show, it can't offer much new after 10 series and even if they do offer something new or fresh, many viewers have moved on and aren't going to come back to watch it again. Itv might as well start afresh with a new singing show in 2014 which isn't damaged goods and doesn't have the bad vibe XF has about it. It might not rate as well initially but it'll have much more potential to grow over the next decade than XF would.
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Old 02-12-2012, 11:11
cylon6
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Bad night for Itv1. Golden Rules and YBF got terrible ratings. Take me out got its worst ratings of the series and thrashed by BBC. XFactor worst semi final ratings ever. IAc is it worst final ratings in 5 series. At such a crucial time of the year, these ratings are not good enough and advertisers must be fuming.
Yes advertisers must be fuming at missing out on that extra 0.2m on IAC's final compared to last year, maybe ITV will let them have about 20p off their next batch of adverts.
They are filler, so they did as expected. I don't think anyone expected 3-4m+ for those shows.
As Andy and Hassan pointed out. ITV were really looking at IAC/TXF bringing in the ratings and TMO/TXF/IAC bringing in the demos.
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Old 02-12-2012, 11:11
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Not true - live show scheduling has nothing to do with it. Broadly it was the same as last year, and even if it did finish late one or two weeks, in previous years it would bounce back. The live shows would also increase week on week, but that didn't happen this year. You can't blame the live show scheduling.

I do think the audition scheduling was to blame at first, though, being straight after the Olympics, there should have been a 2/3 week gap. Whether that would have made a difference later on, who knows.
The first few live shows were peaking at 10m+ (inc +1) on the Saturday, now it's come to not even breaking 9m on peak never mind average.

BGT's final peak this year was 13.78m (52.7%) (exc +1), do you think it is very unlikely to beat that?
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Old 02-12-2012, 11:14
Digital Sid
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And from the alternative perspective:

Saturday 1st December 2012 - Adults 16 to 34
BBC One
17:30 - A Question of Sport: 220k (7.5%)
18:00 - Pointless Celebrities: 377k (11.1%)
18:50 - Strictly Come Dancing: 924k (22.9%)
* peak: 1.10m (26.9%) at 19:50
20:00 - Merlin: 753k (17.1%)
20:45 - Lottery Draws: 280k (6.6%)
20:55 - Casualty: 336k (7.7%)
21:45 - Live at the Apollo: 339k (7.9%)
22:15 - BBC News: 246k (5.9%)
22:30 - Match of the Day: 680k (23.2%)

ITV1 (inc +1)
17:30 - The Golden Rules of TV: 184k (6.3%)
18:00 - You've Been Framed!: 313k (9.7%)
18:30 - Take Me Out: 905k (22.9%)
* peak: 1.17m (28.7%) at 19:30
20:00 - The X Factor: 1.83m (41.6%)
* peak: 2.21m (46.1%) at 21:20
21:30 - I'm a Celebrity... Get Me Out Of Here!: 2.08m (48.6%)
* peak: 2.33m (52.9%) at 21:55
What was XF's breakdown last semi-final? Not sure Strictly's are relevant, it's not aimed at 16-34s and the BBC are no more interested in one demographic than the other, they don't have advertisers to answer to.
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Old 02-12-2012, 11:18
jake lyle
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When XF got 8million for its launch, people said not to worry. It only rated so low cos of hot weather and Olympics,
A certain CYLON6 iirc, yet it still hasn't stoped him and others from making equally ridiculous predictions. Remember the Bletchley code was going to be massive and the drama hit of the Autumn from the same poster. Such a pity all the predictions aren't looked at when the actuals come in.
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Old 02-12-2012, 11:19
cylon6
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Really even though it only got 400k more on the same week last year in a later slot and had the exact same share. A fact check wouldn't kill you
Somebody might end up killing you if you're rude to them in the street like that.

It just seems like it's lacking something this year ratings wise.Close to last year's ratings but I feel like it should be higher.
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Old 02-12-2012, 11:25
cylon6
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A certain CYLON6 iirc, yet it still hasn't stoped him and others from making equally ridiculous predictions. Remember the Bletchley code was going to be massive and the drama hit of the Autumn from the same poster. Such a pity all the predictions aren't looked at when the actuals come in.
People are free to make predictions, if they're wrong they're wrong. That's what happens with the pools and the lottery and the ratings prediction game. And yes many people said the hot weather and Olympics were a reason for The X Factor's low ratings me included along with ITV and a few others. When a pattern emerged that ratings were down a few weeks later many of us said so.
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Old 02-12-2012, 11:37
derek500
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What was XF's breakdown last semi-final? Not sure Strictly's are relevant, it's not aimed at 16-34s and the BBC are no more interested in one demographic than the other, they don't have advertisers to answer to.
They have licence payers to answer to. Not good when the bulk of the audience of your highest rated shows are those who don't pay a licence or are getting towards that age.
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Old 02-12-2012, 11:47
Chris1964
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While its obviously true that the BBC does not need to please advertisers with regard to demographics I dont buy the opinion that it doesnt have to bother who watches. The licence fee isnt only paid by people over 40 so the BBC has to try and cater for all ages, thus the demographic figures are still important.

Very poor for XF, hugely increasing the pressure on Mr SC to make changes/come back himself. Expect a bounce next year for sure as there are bound to be new people on the panel.

Regarding SCD/IAC. Personally I always thought the best editions of SCD are the early to mid series ones where there are enough characters to make a diverse show. Later on it gets a bit more serious and with fewer characters you need a firm viewer favourite to keep the momentum-last year Harry Judd did this (and was a huge star and draw on the tour)-Im not so sure that Denise V O who is miles ahead technically is quite the draw Harry was.

IAC similarly, arguably thrives better with a mix of characters and someone to persecute. Iv never understood it or what you have to do to win, but maybe watching the winner isnt as exciting as seeing the crowd dumped in by parachute at the start.
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Old 02-12-2012, 11:47
Georged123
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Axe Eastenders. Axe Strictly. Axe X Factor. Axe Im A Celeb. Axe Take Me Out. Axe Casualty.

Just axe everything that is down!
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Old 02-12-2012, 11:47
Newcastle
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They also don't carry adverts
Quite Those "advertisers" our resident advertising expert talks about must be fuming.

Poor for X Factor though. It's gonna need a big shake up next year.
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Old 02-12-2012, 11:48
Digital Sid
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I think XF destroyed it with the scheduling for the first few live shows.
I'm starting to get the feeling Rylan not being in the competition is having the effect.
People have just lost interest.
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Old 02-12-2012, 11:52
Andy23
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IAC similarly, arguably thrives better with a mix of characters and someone to persecute. Iv never understood it or what you have to do to win, but maybe watching the winner isnt as exciting as seeing the crowd dumped in by parachute at the start.
The final of IAC is always a bit inconsequential as you say, hence why ITV only give it an hour. It doesn't really matter who wins, they don't actually get anything besides a jungle crown. It's not like BGT where the whole show is based on who wins, IAC is more about who gives the most entertainment along the way, with generally a 'nice' person winning at the end.
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Old 02-12-2012, 11:54
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So at least XF advertisers might be happy.

Stannah Stairlifts and Saga must be gutted Strictly doesn't have ads! (-;
I'm sure the advertisers will be delighted that their XF adverts are now being seeing by nearly 1m less 16-34 viewers.

I'm sure they and ITV bosses have the champagne out already...
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Old 02-12-2012, 11:57
SamuelW
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They are filler, so they did as expected. I don't think anyone expected 3-4m+ for those shows.
A couple of years ago YBF was averaging 4.7m at an early time: http://www.itv.com/presscentre/press...l/default.html

And Chase last year was getting 3million at tea-time. Theres no reason why 1.5m that Golden Rules is getting should be considered acceptable.

And even though advertising doesnt happen in these shows, the very bad lead ins effect the show after such as Take Me Out which does have commercials.
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Old 02-12-2012, 12:01
derek500
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I'm sure the advertisers will be delighted that their XF adverts are now being seeing by nearly 1m less 16-34 viewers.
...and has SCD gained these 1m 16-34 year olds? Or are they watching other channels with commercials, or nothing at all?
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Old 02-12-2012, 12:13
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X Factor : 12.70m
Strictly : 11.97m
IACGMOOH : 11.43m
Merlin: 6.61m
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