DOI started a week before Midwife last year and posted a significant year decline that week against Countryfile/Antiques roadshow. So I don't know why people are saying that Midwife bought it down.
RZT did a good analysis of the breakdown back in Febuary.Midwife had very little effect on DOI (less than 400k iirc). People making excuses for a very stale show.


On what planet? If he is so popular why did the the show lose so many viewsers in his last series?
Also Dancing On Ice has always had a crap panel, the problems with that show have nothing to do with its judges.

It's definately the show where Ant and Dec earn their ITV millions as without them it would be nothing. I don't really understand how it keeps getting the ratings it does - as someone who has stuck with most reality/talent shows over the years I got bored of this by the 4th or 5th series and to me it hasn't really changed much since, yet they don't seem to get the criticism Big Brother would get for rehashing the same old tasks and twists every year. Even as somebody who hasn't really watched it since 2004 I know most series will begin with two camps, then the addition of two celebs, then a live trial, then some kind of immunity challenge and then the nightly evictions - all topped off with the same kind of nightly trials they've been doing for years, usually with one celeb voted over and over again to do them.

Fair play to it though - nowadays it's great to see any show regularly hitting the 10m mark, but I do think it's scheduled in a way which makes it difficult for ITV to schedule weekly drama over the autumn - although obviously it's clearly scheduled at the point in the year where maximum ad revenue is available. Indeed looking at the schedules released so far in December and how The X Factor finishes around the 9th it does seem ITV are going down the US route and shutting up shop early for Christmas - obviously the Christmas ad market must be more lucrative a couple of weeks out from Christmas rather than the fortnight or so beforehand.


P.S. BTW, Text Santa is scheduled on the 21st from 6.55pm-7.00pm, before the soaps, then 8-11pm and 11.45pm-1.15am, with a 45 minute break for news. It doesn't look like it continues on ITV2 during the news, so that's just going to kill it off.

If your right about ITV shutting shop, then I'm dissapointed as I think if it has the right programs and promotion, It could really give the BBC a run for its money. But granted BBC and Christmas go better together than Jam and Toast.

'I'm a Celebrity' has been a boost to ITV's entertainment cupboard, I think perhaps the reason it rates well is because its beamed from a sunny location for a short period in dark November without any real competition from BBC One which seems to be offering dark intense drama as an alternative?!!. The public have not yet grown tired of watching minor celebrities suffer under the trials and they still produce the high audience numbers. As long as the ratings are high ITV will continue to invest in it as both broadcasters struggle to find new entertainment formats, I think the show could easily go on and on.

I'm guessing series 3 of Downton must be the most high octane yet, considering I have seen Channel Seven air promos at least 10 times in the last 24 hours despite the fact it wnt be shown until after the Australian Open, so February at the earliest. On top of this they are using a David Guetta song to accompany the promos, not the most obvious of fits for cosy Sunday night drama

http://www.youtube.com/watch?v=QeVByIsoJxA

Then again Seven did use the tagine 'she brought 50 shades of shame to Downton' to promote one of the series 2 episodes earlier this year so perhaps I shouldn't be so surprised

They do brilliant ads.
The one for Mrs Brown's Boy's quoting the 'BBC should hang its head in shame' review from the Metro is brilliant.

http://www.youtube.com/watch?v=Obe0gS73g7k

ROFL

UK one:
http://www.youtube.com/watch?v=ih789WQlrtg

overnights are delayed again

A few ratings from yesterday:

EastEnders: 7.33m (33.1%)
Young Apprentice: 3.10m (12.5%)
Hunted: 2.63m (12.5%)

MasterChef: The Professionals: 2.85m (11.5%)
Great Continental Railway Journeys: 2.12m (8.5%)

Emmerdale (7pm): 7.08m (32.9%) , +1: 134k (0.6%)
Emmerdale (8pm): 6.90m (28.4%) , +1: 192k (0.8%)
I'm A Celebrity: 7.96m (31.7%) , +1: 543k (2.7%)

Kirstie's Vintage Home: 1.18m (4.8%) , +1: 192k (0.8%)
The Aristocrats: 1.20m (4.8%) , +1: 205k (1.2%)

World's Strongest Man: 678k (2.7%)
Hatfield and McCoys: 768k (3.1%)

UEFA Europa League Live (17:30-22:35): 1.52m (7.0%)
* peak: 2.46m (9.5%)

Ouch at BBC 1

a bit disappointing for WSM, but I guess people mainly tune in for the Christmas heats and final

oddly low figure for IAC, considering there wasn't much opposition. I guess people go out now on Thursday, when previously it used to be the big viewing night of the week (granted I am thinking back to the 80's/early 90's)

A lot of the target audience will probably have been watching Europa League Live. Thursdays at 8pm is quite possibly the worst slot they could have chosen as qualifier #3 will also come up against Liverpool / Newcastle in action.


Dorries is gone, isn't she? I expect that will have lost some viewers.

nah, I think Helen is driving the viewers. Though now we can't pick her for BTTs her entertainment factor is diminishing.

There's still a great mix of contestants left in there, hopefully we'll still get some good camp footage. Sunday will still rate well regardless of the poor lead in from 'collapsing' X-Factor

There is that factor also. A character that peaked too soon in the context of a whole series.

A shame Emmerdale couldn't rise with the second episode, and it was (literally) a bit of a cliffhanger too. I don't understand why it's struggling so much to do that in recent months, everyone was saying it was a Waterloo Road clash splitting audiences, but now we have something that surely isn't doing that and is less successful. Yet still, the 8pm is down. Guess it must be the absent Corrie...

This is how IAC works, it doesn't outstay its welcome, the presenters banter are what makes it works, and a running time of 60-90 minutes means viewers don't get bored. ITV could have gone down the BB route of extending its run to a tedious 12 weeks every night, made the contestants more extreme, and then watch ratings collapse through viewer apathy. Instead ITV kept to the original formula and it still works very well after 10 years.

Dancing on Ice has never had the same panel for more than 2 years so that quite obviously isn't the problem. I think there are two main problems with it- the first is that the novelty has worn off. There are only so many times you can laugh at a celebrity falling over or get nervous when they attempt the "dreaded headbanger". The routines all look the same too. The second, and it will sound strange, but its the loss of Holly Willoughby. She appeals to all ages and all demographics (are there many other presenters that could be doing Celebrity Juice one day and Surprise Surprise the next?) and she generated a lot of press interest. Christine is more than competent but she doesn't have anywhere near the same appeal.

It's a stale show and is probably beyond saving (at least to get it back up there with the big 3 talent shows). It might still deliver respectable ratings for ITV but it is more of a hinderance if anything. .

I think the Holly point is spot on. I never really saw it at the time (in fact she was always quite annoying to me back then) but she does have mass appeal. She has got better as a presenter over the years too. Christine is okay and the hatred aimed at her is rather bizarre, but she is too cold for it. Maybe she should go into newsreading because there is always something missing with her. Holly does have a certain warmth and nicely countered Schofield's shrieking.

That said Louie Spence was unbearable and I suspect a bigger factor. Luckily they have rectified that this year although yes, obviously. the problems are with the show itself mainly in that the routines are too samey.

I said this in the DOI forum but it would do much better now going back to Saturdays, but clearly ITV have nothing to prop up Sundays if they did that, so it's basically being used rather than aided...

It might be something to do with football on ITV4. So far this Autumn, ITV1 9pm programmes have been rating 5-10% lower on Europa League Thursdays compared to non-football Thursdays. For example The Bletchley Circle had 4.1m and 4.3m on non-footy nights and then dipped to 3.8m (-10%) on a football night. Homefront had 2.3m for its first episode on a football night, the following week when there was no football it went up to 2.44m (+6%), the next time football was on it dropped to 2.17m (-7%) and the following week when football wasn't on it went up to 2.46m (+13%). Maybe it's a coincidence but there seems to be a trend that when football is on ITV4, it has a slight impact (5-10%) on the ITV1 9pm ratings for the night. I suppose when ITV4 is getting c2m in the 9pm slot compared to its usual 0.3m, it's bound to have an impact on most terrestrial channels' figures. It wouldn't account for all of IAC's 0.7m week-on-week drop but I would say quite a bit of it.

19:00 - The One Show: 3.78m (17.6%)
22:00 - BBC News at Ten: 4.22m (21.7%)

17:00 - The Chase: 3.19m (20.6%)
19:30 - Tonight: 2.23m (10.1%)
22:00 - ITV News at Ten: 2.61m (14.0%)

The Big Bang Theory - 1.27m (5.2%) , +1: 342k (1.4%)

I'm a Liverpool fan and even I choose to watch IAC, I'm not even sorry

but seriously, interesting that football does seem to draw audience away from main channel. I wonder if ITV will risk showing some Europa league on main channel come the knock out rounds?

As part of their contract, ITV1 do have the option to show matches involving British teams from the Quarter Final stages onwards. So if there's a Liverpool/Chelsea/Spurs quarter final or beyond match, for example, I suspect they would show it on the main channel with Emmerdale probably being combined into a one hour episode.

I'm guessing only with the big teams from the last 8. Newcastle maybe if they get to the semifinals. All Newcastles matches have been on ESPN this season

Also has anyone noticed that the ratings for the ECL are 20 pc down this year on last? I think football has taken a knock since the olympics when viewers have seen different sports played by people who aren't only interested in getting £ 200,000 a week. TBH I think football is heading towards the kind of slump it endured in the eighties, this time rather than crowd violence, it's greed and television overkill.