I think this series has been adequate - it's still a well put together show. Some shows I've even thought the judging panel works OK and the basic premise of the show works. The problem is that for a few years it was exceptionally good, there always seemed to be something new whether it was a change to the show or a controversy of some description. There is definitely a shine missing from it now and it hasn't kept up the pace. Now obviously it's hard to keep up the kind of momentum they had - looking at the ratings picture this autumn makes you realise how crazy it was to be getting 14m viewers for just a regular episode.
Some of it is just down to a lack of new tricks. The "bigger and better" mantra seems to have gone out the window. It's all a bit "by the numbers" and not even in a subtle way. They don't seem to have got it right with the contestants the past two years. Everyone mentions the judges on BGT but it wouldn't have gone as well without great moments like Ashley & Pudsey (if that didn't raise a smile you must be dead inside!) and Jonathan & Charlotte. I get the impression that Syco Music are getting too much say in a show produced by Syco TV (an impression reinforced if you happen to have read the credits at the end of the show!). James and Maloney were just at extreme ends of the spectrum and neither are really what the show should be after.
The problem is how to stop the rot. Because as it stands, series 10 launches with 20% fewer viewers than series 9 which could be less than 7m. All amid a tide of opinion that it's nearing the end. So how do they make a statement and come back with a bang next year. They need to do something to get people watching from the start. I was expecting them to go all out this year but it did have the air of everyone forgetting about it to the point that they actually didn't have a judge in time to start the auditions!

BGT seemed to get more of a push for its launch with the Walliams/Cowell double act being played up to great effect, Alesha poached from Strictly, the funny advert, the new editing (which they then over did on X Factor!), the prize money going up, distancing from the 2011 series and rivalry with The Voice plus all the blethering about 2012 being a patriotic and positive year. There was a sense of purpose that X Factor just didn't have. In fact, X Factor's most promoted auditionee before episode one was decidely negative (that angry Pink impersonator).