Excluding +1's:

- The X Factor averaged 9.29m (38.4%)
- Strictly Come Dancing averaged 10.75m (45.3%)
- The McFly Show averaged 1.99m (8.3%)

What Friday ratings were Paul Millar reading in order to get this article out?

http://www.digitalspy.co.uk/soaps/s1...day-night.html

No. People were queueing up at 10.30am as Applause Store always overbook their free audience tickets and they have a first come, first serve policy. So they were probably there to be one of the first ones in.

Saturday 8th December 2012
BBC One
17:30 - A Question of Sport: 3.79m (20.9%)
18:00 - Pointless Celebrities: 5.24m (25.6%)
18:50 - Strictly Come Dancing: 10.75m (45.3%)
* peak: 12.19m (49.0%) at 19:45
19:55 - Merlin: 5.54m (22.4%)
20:40 - The National Lottery Awards: 2.70m (11.4%)
21:20 - Casualty: 3.81m (16.1%)
22:10 - BBC News: 4.67m (22.8%)
22:30 - Match of the Day: 3.46m (22.4%)

BBC Two
18:30 - Dad's Army: 1.71m (7.8%)
19:00 - Snooker: 1.02m (4.2%)
21:20 - Coast: 527k (2.2%)
21:30 - Grumpy Guide: 797k (3.4%)
22:00 - QI XL: 1.28m (6.4%)

ITV1
18:30 - You've Been Framed!: 2.98m (13.8%)
19:00 - The McFly Show: 1.99m (8.3%) , +1: 140k (0.6%)
20:00 - The X Factor: 9.29m (38.4%) , +1: 209k (1.0%)
* peak: 10.34m (42.85%) at 20:45 exc +1
* peak: 10.51m (43.6%) at 20:45 inc +1
22:00 - FILM: The Invention of Lying: 2.32m (11.9%)
23:05 - ITV News: 1.73m (11.2%)
23:20 - FILM: The Invention of Lying: 1.09m (9.8%)

Channel 4
21:00 - FILM: Predators: 1.24m (5.8%)

Channel 5
15:45 - FILM: Annie Claus is Coming to Town: 1.33m (9.6%)
17:20 - FILM: Single Santa Seeks Mrs Claus: 1.37m (6.8%)
19:15 - FILM: A Grandpa for Christmas: 933k (3.8%)
20:55 - Tommy Cooper's Christmas: 911k (3.8%)
22:00 - International Boxing: 891k (5.4%)

ITV2
22:00 - The Xtra Factor: 960k (5.1%)

Well, nothing surprising there really.

Ouch for The McFly Show!!

Saturday's X Factor rating was up but it was the lowest rated Saturady final since 2005. Tonight will be higher but the ratings aren't a surprise seeing how the series has performed.

True.... but at the same time.....


AQOS beats everything on ITV1 apart from you-know-what and comes very close to beating Casualty. There's life in the old dog yet.

Apart from txf recording presumably the worst ever Final figure for the whole Idol/Popstars/txf franchise, peaking miles below Strictly's average , McFly being McFlop and then some- 1.99m, wow - Strictly peaking at nearly 13m, Pointless getting a stonking good figure....

Yes, move along now. Nothing to see here...

I think they've given it more of a Children In Need/Comic Relief tweak with lots of ITV shows doing special segments for it.

Trending on Twitter is as accurate for predicting ratings as seaweed is for predicting the weather and tea leaves for predicting the future. The McFly Show would do well as a 5.20pm show like S Club had from time to time on ITV with their specials. It'd always struggle in a later slot.

I don't think that's too bad for XF, it's at least the highest Saturday rating, but to be beaten by Strictly even for the final with a 12m peak is something. But the McFly show rating so badly before is what hampered it.

In past years, the peak has increased by around 3-4m on the Saturday show for the Sunday show.

Realistically, a 13-14m peak should be achievable tonight.

Without the National Lottery Awards, bbc1's benevolent equivalent of putting on the testcard, txf may not have even peaked at over 10m and would probably have averaged less than 9m!

Dad's Army is the stand-out figure for me.

Very bad rating for XFactor final, worst final ratings since 2005 and beaten by scd by nearly 2m. A disasterous evening for Itv shows around XF, not even 2million for McFly. Did BBC1 even win peak time on XF final night ?

Must be a decent chance now that The Voice will finish above txf in the year end chart, to cap an annus horibilis for Cowell and ITV.

Great figure for the 10.10 news on 1, beating all bar one show on ITV. Maybe that's why ITV are putting out a Christmas Night News in such a prominent slot!

Primetime Shares
BBC One - 24.90%
ITV1 - 22.91% (+1: 0.86%)

Yes.

That's absolutely terrible that on XF final night, Itv1 couldn't even win peak time. Can you imagine how low their ratings will go next few Saturdays?! McFly fans were hoping for a series, those ratings will come as very bad news to them. Advertisers also must be scratching their heads at what's happened on such an important weekend of the year in terms of Xmas shopping.

According to Colin Robertson of The Sun, Itv want 14million peak for tonights XF.

Total TV audience during XF hovered around 23-24m.

Five minute breakdown for XF (excluding +1)

20:00 - 8.05m (32.77%)
20:05 - 9.05m (36.05%)
20:10 - 8.36m (34.54%)
20:15 - 8.67m (35.15%)
20:20 - 9.51m (37.57%)
20:25 - 9.43m (37.48%)
20:30 - 9.66m (37.95%)
20:35 - 9.59m (38.66%)
20:45 - 10.34m (42.85%)
20:50 - 10.17m (42.43%)
20:55 - 8.45m (37.02%)
21:00 - 9.60m (40.00%)
21:05 - 10.12m (41.27%)
21:10 - 9.97m (41.45%)
21:15 - 8.62m (37.40%)
21:20 - 9.83m (40.64%)
21:25 - 9.50m (40.20%)
21:30 - 9.52m (39.77%)
21:35 - 8.04m (35.98%)
21:40 - 9.28m (38.58%)
21:45 - 8.94m (37.41%)
21:50 - 9.30m (38.43%)

So in some instances they lost a million viewers in the space of five minutes. And to think it didn't even peak in the last five minutes (although it was the same case last year when it peaked during the performances).

Scratching their heads and closing their chequebooks.

Excellent double page spread in yesterday's Times about the txf woes for Cowell and ITV, and Barlow's imminent sacking.

Will post some highlights later.

If it even falls below 11m tonight then there will be a bit of an issue.

But those are still terrible ratings. Surely Strictly won't beat it tonight?

Keeping in mind that last year's peak was 15.3m, and 2008's peak was 14.6m. It should easily beat 2007's peak of 12.7m.

Advertisers won't care what BBC1 did, they could pull out their ads and move them somewhere else that is delivering over 9m of young skewed viewers...

It's an old article from 30 November 2012, not for the 7 December

McFly could be a series but it won't get anywhere near primetime if it does. 14m will be a stretch for The X Factor. It'll still be up on Saturday and get a huge number of young viewers which advertisers will love.

Might want to reconsider that.

ITV falling into the C4 trap of putting Twitter chatter before ratings.