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The Ratings Thread (Part 43)


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Old 09-12-2012, 11:05
Score
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Very bad rating for XFactor final, worst final ratings since 2005 and beaten by scd by nearly 2m. A disasterous evening for Itv shows around XF, not even 2million for McFly. Did BBC1 even win peak time on XF final night ?
We all knew that would be the case, I don't see why you are pretending to be surprised.

That rating is actually quite a bit higher than I expected - in previous years the Saturday final has seen next to no boost on the previous few weeks, whereas last night's show was over a million above the last few weeks. In 2009 the Saturday final was flat vs the previous week, in 2010 it was up +0.4m and in 2011 it was up +0.3m. Last night it was up +1.5m. I know the numbers are down year on year (as they have been all year) but surely that deserves some credit?

Terrific for SCD - it saw a similar boost against Justin Bieber's show last year which also appealed to nobody. Dismal for McFly.
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Old 09-12-2012, 11:06
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That is probably on the ITV favoured measure, which obviously Paul ITVista Millar will prefer too.
It was an honest miscalculation - sorry! Now corrected.
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Old 09-12-2012, 11:08
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The Voice will also have to become stronger too though next year if it is to survive, its ratings along with production values were considerably lower than the X Factor towards the end of its run. The average for the series was massaged by a novel start. This show was bought by the BBC to be populist, it needs to deliver an audience.
This is very true. Can The Voice resurrect itself or is it too damaged a brand? It needs work to be as popular in the later stages as it is at the start.
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Old 09-12-2012, 11:10
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Seems obvious to do a few more Chase specials for the weekends.


These youth orientated music specials can't draw flies. S Club's did okay but I don't think it went out after 7pm. The only special I can remember doing good business in primetime was An Audience With The Spice Girls.
The problem was that they didn't promote it too well for being something a little different. The McFly Show had a sort of Ant & Dec's Saturday Night Takeaway feel to it or whatever... lots of silly comedy and a lot more appeal to someone who isn't a big fan of their music.
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Old 09-12-2012, 11:11
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It was an honest miscalculation - sorry! Now corrected.
Still looks the same on the story.
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Old 09-12-2012, 11:12
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Are they having Corrie on before XF tonight?

Last week's Sunday Corrie only managed 6m so I don't know how good a lead-in it'll be. Did it face Strictly last week?
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Old 09-12-2012, 11:13
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The problem was that they didn't promote it too well for being something a little different. The McFly Show had a sort of Ant & Dec's Saturday Night Takeaway feel to it or whatever... lots of silly comedy and a lot more appeal to someone who isn't a big fan of their music.
I think because it's McFly people would have just thought it's music and ditched it. People seemed to like it but as you say I hardly saw any trailers....if any.
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Old 09-12-2012, 11:15
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If SCD 'wasnt' on against XF would it make a difference? Can't see the same audience watching both shows
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Old 09-12-2012, 11:18
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Are they having Corrie on before XF tonight?

Last week's Sunday Corrie only managed 6m so I don't know how good a lead-in it'll be. Did it face Strictly last week?
It's actually Who Wants To Be A Millionaire tonight. Could have sworn Corrie was due to be on tonight. It does show that if a programme goes out in midweek and displaces Corrie, when ITV say "Sunday is the only place it could go" this proves that's just not true. But we knew that anyway.
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Old 09-12-2012, 11:18
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Are they having Corrie on before XF tonight?

Last week's Sunday Corrie only managed 6m so I don't know how good a lead-in it'll be. Did it face Strictly last week?
ITV's schedule tonight it...

18:40 - Celebrity Who Wants to be a Millionaire?
19:40 - The X Factor Final
21:40 - Rod Stewart's Christmas

I don't think Millionaire has been advertised at all.
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Old 09-12-2012, 11:19
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That's actually higher than what I was expecting for TXF so I think its quite a good rating..
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Old 09-12-2012, 11:21
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ITV's schedule tonight it...

18:40 - Celebrity Who Wants to be a Millionaire?
19:40 - The X Factor Final
21:40 - Rod Stewart's Christmas

I don't think Millionaire has been advertised at all.
No Corrie? But The Royal Variety Performance meant no episodes on Monday. I'm confused.
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Old 09-12-2012, 11:21
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That's actually higher than what I was expecting for TXF so I think its quite a good rating..
It's actually 16% up on last Saturday's rating.
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Old 09-12-2012, 11:22
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No Corrie? But The Royal Variety Performance meant no episodes on Monday. I'm confused.
The Corrie that was meant to be on Monday was shown the day before instead.
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Old 09-12-2012, 11:23
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I think because it's McFly people would have just thought it's music and ditched it. People seemed to like it but as you say I hardly saw any trailers....if any.
Yep, thats exactly what I mean. Even I was expecting just a music special, as a fan of theirs, so this was a great surprise. I think they only performed around 5 songs if that. At least the ratings peaked for the best bit, the 'Gangnam Style' dance with Chelsee Healey. I saw a few people saying they switched over at that time and couldn't stop laughing at what they were met with.

& that was another weird thing about it, lots of references to 'that dance programme on the other side' including a bit of an argentine tango between last years finalists - while it was still airing on the other side.
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Old 09-12-2012, 11:35
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Unless they change the schedules, apparently The McFly Show will be repeated on Boxing Day afternoon, so it will be interesting to see the ratings then.
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Old 09-12-2012, 11:42
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It's actually 16% up on last Saturday's rating.
And Sunday will be up as well. It's The X Factor final.

With X Factor, its ratings have been at certain level all series, so we shouldn't be surprised that ratings have risen as much as they have for the final. So why should we expect a big rise for EastEnders on Christmas Day rather than a modest one based on current ratings for it?
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Old 09-12-2012, 12:10
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ITV like doing these shows at Christmas where they think if they get young music stars they'll get lots of young people watching. Doesn't work. Justin Beiber is a global star and his special tanked. They'd be better off doing specials of The Chase.
Presumably they still do the music specials for reach or demographics. If they never did any and just aired The Chase, wouldn't they be slated for relying on the same few shows all the time?
It's actually Who Wants To Be A Millionaire tonight. Could have sworn Corrie was due to be on tonight. It does show that if a programme goes out in midweek and displaces Corrie, when ITV say "Sunday is the only place it could go" this proves that's just not true. But we knew that anyway.
Corrie was displaced on Monday and the episodes aired on the previous Sunday. Wednesday and Friday aired as normal, as do all next weeks.
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Old 09-12-2012, 12:11
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And Sunday will be up as well. It's The X Factor final.

With X Factor, its ratings have been at certain level all series, so we shouldn't be surprised that ratings have risen as much as they have for the final. So why should we expect a big rise for EastEnders on Christmas Day rather than a modest one based on current ratings for it?
Because it's Christmas Day. Ratings are always all over the place on Christmas Day due to more family viewing and less watching on secondary TVs.
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Old 09-12-2012, 12:15
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Wow, go Strictly.
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Old 09-12-2012, 12:20
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Crikey, between Samuel and Robbie I think this thread has used up its quota of smilies for the year...
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Old 09-12-2012, 12:24
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Presumably they still do the music specials for reach or demographics. If they never did any and just aired The Chase, wouldn't they be slated for relying on the same few shows all the time?
As a big fan of The Chase I could live with that! Also if anybody dared to say The Chase specials are lazy scheduling and yet praise the ratings for Pointless Celebrities, well I'd have my hypocrite klaxon on standby.

Corrie was displaced on Monday and the episodes aired on the previous Sunday. Wednesday and Friday aired as normal, as do all next weeks.
Thanks for explaining that.

Because it's Christmas Day. Ratings are always all over the place on Christmas Day due to more family viewing and less watching on secondary TVs.
Well the overnights for Christmas Day will be very interesting this year.
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Old 09-12-2012, 12:24
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Better than expected ratings from both XFactor and SCD, I was expecting X Factor to stay in the low 8ms.

However judging by my performance in the predication game, that should be of no surprise to anyone.
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Old 09-12-2012, 12:28
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Unless it's some old grannies favourite, these music specials never seem to do terribly well. I doubt even a One Direction special would get over 3m. There seems to be a very low ceiling for this type of show.
Especially when it is aimed at a lower demographic. Would have faired better on ITV2 I guess.

These music specials are really in fact 'An Audience with...'
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Old 09-12-2012, 12:30
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Without the National Lottery Awards, bbc1's benevolent equivalent of putting on the testcard, txf may not have even peaked at over 10m and would probably have averaged less than 9m!
AND they got John Barrowman to present it.

BBC1 couldn't have done more to help X Factor if they'd screened a caption all night that read "Watch X Factor tonight on ITV1 and receive £50 off your licence fee next year".
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