Originally Posted by wavejockglw:
“The big question is if it's technically feasible to offer unlimited data why the majors have not chosen to compete head on? They have done with calls and texts so why not data, even EE with LTE has steered clear of that proposition.”
Reasons i feel they have not are:
EE to recoup the cost of the 4G investment, 2G overhaul and 3G merge and they maybe feel they don't need to because of new product interest ie first UK LTE. Why allow unlimited if you can get people to run out of allowance even quicker. Orange is a premium brand apparently so you won't see any Full Monty style plans being actively marketed.
O2 to pay for catching up in 3G and they have business users that don't care. Do not currently have the capacity at most sites, already struggling money wise as a group, why give cheap data if you can gloss it up and charge more for it. (O2 moments, tickets etc etc)
Voda to pay for 4G as they will be going all out for maximum 4G spectrum which will cost and they have many 2G and business customers that don't just change plans on the sight of a new offer... ie status quo/don't care.
Traditionally Voda and O2 have also been slower to adapt to new offerings/competition. ie Vodafone Red is only just starting to match the plans introduced a year or two ago by Three and others.