How does that wee cafe survive that the losing team go to after the boardroom? Have never seen anyone else in it. Surely not a profitable business
How do they survive?
I've always imagined that LAS owns it.
He's waiting for the apprentice to be over, then he'll plonk a Gherkin #2 on it.
He's waiting for the apprentice to be over, then he'll plonk a Gherkin #2 on it.
Losers prison cafe is actually "The Bridge cafe" in Acton - just round the corner from where Lord Sid's pretend boardroom is in the TV studios. Its usual clientel are builders/cabbies and people from the industrial estate so I'd expect them to be very busy early morning and probably shut by mid-afternoon. I've a feeling the production company may get them to open specially.
Nice article here:
The Bridge
Later articles on the interweb show that the brothers have kept it going
Losers Prison Cafe in 2012
Nice article here:
The Bridge
Later articles on the interweb show that the brothers have kept it going
Losers Prison Cafe in 2012
Apparently if it wasn't for The Apprentice, they'd have gone out of business a long time ago... they probably have to pay them to let them use it, and it's so distinctive that anyone passing would surely recognise it as the Apprentice cafe, and possibly go in!
Originally Posted by george.millman:
“Apparently if it wasn't for The Apprentice, they'd have gone out of business a long time ago... they probably have to pay them to let them use it, and it's so distinctive that anyone passing would surely recognise it as the Apprentice cafe, and possibly go in!”
“Apparently if it wasn't for The Apprentice, they'd have gone out of business a long time ago... they probably have to pay them to let them use it, and it's so distinctive that anyone passing would surely recognise it as the Apprentice cafe, and possibly go in!”
I got the impression from the article that its not somewhere you would be "passing"
Its true that a lot of these old school places struggle to survive now - I expect London rents and business rates make them quite marginal, but Apprentice fans seeking them out must help.
Being on an industrial estate will provide a lot of passing trade with truckers/delivery men and the actual staff working at the estate so i'd imagine its quite profitable if you open just at the right times and add in whatever lord sugar pays them to shoot in there and i think they'll do just fine
Apparently it's really not a very nice cafe though... I remember seeing an interview with James and Zara last year, where James said 'The worst thing about being on the losing team is definitely having to go to that cafe', and Zara said, 'Oh God, it really is as grotty as it looks, isn't it?'
Originally Posted by george.millman:
“Apparently it's really not a very nice cafe though... I remember seeing an interview with James and Zara last year, where James said 'The worst thing about being on the losing team is definitely having to go to that cafe', and Zara said, 'Oh God, it really is as grotty as it looks, isn't it?'”
“Apparently it's really not a very nice cafe though... I remember seeing an interview with James and Zara last year, where James said 'The worst thing about being on the losing team is definitely having to go to that cafe', and Zara said, 'Oh God, it really is as grotty as it looks, isn't it?'”
It's a transport caff. It doesn't pretend to be the sort of coffee shop the pretentious twonks who go on the Apprentice would prefer to go to.
