[Hup_73]

The British Museum have launched a new on-demand channel, of which content (in theory) should be available today.

While maybe not something that will float everyone's boat, it does show that BT are pursuing non-traditional and niche content, which bodes well.

Quote:

The British Museum is pushing into the TV space. The famous cultural institution based here on Tuesday unveiled a carriage deal with U.K. telecom giant BT for an on-demand channel dedicated to the museum.

The channel, which will offer documentaries, lectures and short films tied to current exhibitions, will be available to all BT Vision subscribers for free starting immediately.

The partners said that the British Museum is the U.K.’s leading visitor attraction. They didn't mention if the channel would be branded or get a name down the line.

Topics of documentaries planned for the channel will include "Journeys of Faith," "Great Leaders," "Stories of the World," "Contemporary Artists" and "Shakespeare."

The museum already offers video content through its web site, a dedicated YouTube channel and social media, but the BT arrangement marks its first push to offer an on-demand TV channel. It is also the first time BT Vision has offered its customers this type of channel.

http://www.hollywoodreporter.com/new...mand-tv-394434

[tompayne]

This is exactly the direction I think BT should be going. Non-traditional channels like this. There is such a huge variety of video sources online I am surprised BT havent capitalised more on this. The BBC/Arts Council on-demand channel would have been great too.

There must be many institutions that have a vast library, not just museums but also niche sports, language lessons, dance/excercise classes, the potential is endless and yet there is very limited available. Hopefully its a good start.