Do his fans - and I'm one - really want him to win? I don't. It's been proven time and again that winning is no guarantee of success and, that not winning certainly doesn't have to mean failure. The best thing for James would be to finish second. He gets almost as much exposure on the show as the winner, but none of the un-realistic expectation that comes with it. I suspect he'll be signed up wherever he comes, and by not winning he'll have much more freedom to put out the songs that suit him, not what Cowell wants to turn him into. James would be wise to heed these two words: Matt. Cardle.



