Originally Posted by jackbell:
“What, after paying out for promotion, songs, production? All for a possible Eoghan Quigg-type chart entry?
If Maloney wins expect a Jai McDowell album, if he's runner up - zip.”
Songs, production and marketing for a Maloney covers album would cost far, far less than likewise for the others and would pitch much sooner and to a far more reliable demographic. Regardless of the result, he will get to make the album, be it with Syco or somebody else as it is easy, easy money all round with virtually none of the risk associated with launching James Arthur as the next David Bowie/ED Sheeran (sure fire fail) or Jahmene as the modern Harry Seacombe. Mary Byrne (looked like Subo, sang 50s, 60s, 70s classics, finished 5th) made at least one album.