They are still trying to force Rita Ora on the public.
I am aware that cowell has spent lots of money in grooming her to be the ultimate pop star, however shes not that good.
No amount of money spent on adverts, bill boards, promotions, cds, music videos and sending her to concerts, buying off newspapers and every other means possible is going to improve the publics perception of her.
They must realise that all this spending means that she has not taken to the publics heart.
There is something about Rita, and that something is nothing.