Originally Posted by Norrin_Radd:
“No, the task was to shift stuff at that festival. Anything they didn't shift should have counted against them. It's not the real world, its not a real business, it was a task to sell stuff at a festival that day, and the winner should have been judged purely on who made the most profit. You could apply your logic to all the other tasks and the winners and losers would be different - you could factor in the returning customer idea, that is a real business concern always ignored by the Apprentice. It doesn't reflect how businesses are run. This was just a selling task, like the scavenger hunt has its own rules - you don't get points for saying 'well it was good we never bought that item because we'd never have resold it at a profit.' It's just a task. Sod the 'remaining assets' they are unimportant.”
I didn't do a very good job of explaining this last night, so let me try again as I think it's an important point which is easily overlooked because Sugar never explains it to us.
The aim of this entire process is for Sugar to determine who is the best person to invest his £25,000 in. Let's say for sake of argument he is looking for the candidate with the best business idea.
The 'total assets' measure is the perfect way to judge this particular task because it replicates what Sugar is looking for in real life. "I'm going to give you a sum of money X. Go and make me the best return on that investment." In other words, this task is a bit like an on-the-job business interview.
Usually tasks are judged on sales or profit. But you can win a task on sales by gutting your profit margins, which is not sustainable in business - and yet many tasks in the past have been won this way. (I'm thinking in particular of Steven in this year's grown-up Apprentice, where he won the gym class task by throwing in lots of freebie equipment, which boosted sales but would in reality have bankrupted him.)
And you can win a task on profit by cutting costs and minimising how much stock you buy, to ensure you are not left with a load of excess stock which brings down your profit (actually it doesn't, but it does in the way they count profit in the show).Such tasks can be won by a team which keeps most its money in its pocket and sells out of limited stock, whereas another team can lose despite selling more but being left with excess stock which is unsold at the end of the day.
But Sugar doesn't want a "winner" who wins simply by putting his investment in the bank.Judging the task on assets makes perfect sense for a start-up. If you have cash to start up a business, you invest as much as you can in stock that you can sell. If at the end of the day you have not sold it, that's okay, as the stock still has value - you can sell it tomorrow. Or at another event/festival in the case of last night's task. That's how an ongoing business works, and that's why it's fair to value unsold stock at cost price as part of the task.
(There is also a counter-balancing consideration about not tying up too much money in stock as it ties up cashflow, but that's a bit too complex for a TV programme. Although in truth the reason most small businesses fail is not because they are unprofitable but because they do not have enough liquid cash. But that's a discussion for another time - like never ...)
The sales by both teams last night were so low that if it had been judged by profit the winner would most likely have been the team with the least amount of unsold stock, which wouldn't be fair.
Of course, there are some businesses where it IS important to sell your stock "on the day". For instance, fresh fruit is perishable and only has value for a few days, so rate of sale is just as important (probably more so) than asset value, as the value of said assets quickly reduces to zero. SImilarly, if you have 100 tickets for an event, they are of no value once the event has happened, so even selling a £100 ticket for £5 can make sense. But last night's task featured "normal" items which would have been sellable for months afterwards, so that isn't an issue.
Anyhow, the long and the short of it is that this was an entirely appropriate set of criteria for a semi-final task. It's intended as a test to simulate starting up a real business with Lord Sugar's money, as opposed to being a test of pure selling or pure negotiation or pure cost management as other tasks have been - although that was of course a key part of it - which is why measuring on sales or profit alone would have been less appropriate.
Hope that makes sense. It's a small distinction but an important one, and one which the producers would do well to explain to bemused viewers.