Happy New Year everyone - can't quite get as excited about 2013 as I was about the arrival 2012!
F1 was a lucky escape - yes, it would rate well but they'd have got flack for the ads in races as ITV did, they'd have probably ended up with a similar split rights agreement with Sky and it would have swallowed up a good 10% of C4's budget, and C4 can't afford to be lining Bernie Ecclestones budgets. C4 need to be looking towards the cheaper end of the sports market (the racing is £5m a year for 88 days - about £25k an hour - F1 would be at least 20 times that price) where there is actually an opportunity to make a name for themselves. BTW, not sure if it's been mentioned here but they've flogged the 2013 World Athletics Champs back to the BBC.
I don't think C4 really needs new idents - their current set is still amongst the best on TV and their original set lasted 14 years. They could probably get away with keeping the idents and just refreshing the remaining presentation, but C4 does kind of need to relaunch itself and find a way back to former glories. In a way the ghost of Jady Goody still lingers as in the wake of the race row rather than drawing a line and moving on they just went too far down the PSB line at the expense of the entertainment side of the channel which has been just as important from the offset - and now six years on we seem to be left with a channel which doesn't offer the popular alternative drama and entertainment or any worthy PSB content at all - even C4 News feels like a shadow of it's former self.
I disagree actually - 11pm feels a much more appropriate slot for that sort of show than the 9.30pm slot the main series will air in from mid-January, and actually that wasn't a bad rating at all for 11pm - but similar figures at 9.30pm and it'll be a flop.
It's hard to know where to start with getting C4 back on track but one thing they do need to do is put the effort in where both the BBC and ITV are weak, and 10pm-midnight would be one slot I'd target, especially now afternoons are a much more competitive market.
Originally Posted by allthingsuk:
“Happy New Year everyone.
And I pretty much agree with everything in this post. Channel 4 lacks direction and it shows painfully in its schedules. It's a scheduling mish-mash and it's dreadful. Personally, I think it needs a few more returnable dramas, build its sports coverage reputation and get a few more rights (after the Athletics World Championships shocker in 2011) and it needs a juggernaut in the schedule to hold up primetime. F1 was a big opportunity missed. A new look wouldn't go amiss because Channel 4 has had the same idents since late 2004, so 8 years. C4 needs one hell of an overhaul because the whole schedule looks so dry and so many shows on C4 have been milked to death.”
“Happy New Year everyone.
And I pretty much agree with everything in this post. Channel 4 lacks direction and it shows painfully in its schedules. It's a scheduling mish-mash and it's dreadful. Personally, I think it needs a few more returnable dramas, build its sports coverage reputation and get a few more rights (after the Athletics World Championships shocker in 2011) and it needs a juggernaut in the schedule to hold up primetime. F1 was a big opportunity missed. A new look wouldn't go amiss because Channel 4 has had the same idents since late 2004, so 8 years. C4 needs one hell of an overhaul because the whole schedule looks so dry and so many shows on C4 have been milked to death.”
F1 was a lucky escape - yes, it would rate well but they'd have got flack for the ads in races as ITV did, they'd have probably ended up with a similar split rights agreement with Sky and it would have swallowed up a good 10% of C4's budget, and C4 can't afford to be lining Bernie Ecclestones budgets. C4 need to be looking towards the cheaper end of the sports market (the racing is £5m a year for 88 days - about £25k an hour - F1 would be at least 20 times that price) where there is actually an opportunity to make a name for themselves. BTW, not sure if it's been mentioned here but they've flogged the 2013 World Athletics Champs back to the BBC.
I don't think C4 really needs new idents - their current set is still amongst the best on TV and their original set lasted 14 years. They could probably get away with keeping the idents and just refreshing the remaining presentation, but C4 does kind of need to relaunch itself and find a way back to former glories. In a way the ghost of Jady Goody still lingers as in the wake of the race row rather than drawing a line and moving on they just went too far down the PSB line at the expense of the entertainment side of the channel which has been just as important from the offset - and now six years on we seem to be left with a channel which doesn't offer the popular alternative drama and entertainment or any worthy PSB content at all - even C4 News feels like a shadow of it's former self.
Originally Posted by hyperstarsponge:
“A example for Channel 4 could be that Last Leg program that was better then the Big Fat Quiz Of The Year on before it, It was on a silly time-slot of 23:05 but it looked liked a program Channel 4 should be doing: http://www.channel4.com/programmes/t...f-the-year/4od
”
“A example for Channel 4 could be that Last Leg program that was better then the Big Fat Quiz Of The Year on before it, It was on a silly time-slot of 23:05 but it looked liked a program Channel 4 should be doing: http://www.channel4.com/programmes/t...f-the-year/4od
”
I disagree actually - 11pm feels a much more appropriate slot for that sort of show than the 9.30pm slot the main series will air in from mid-January, and actually that wasn't a bad rating at all for 11pm - but similar figures at 9.30pm and it'll be a flop.
It's hard to know where to start with getting C4 back on track but one thing they do need to do is put the effort in where both the BBC and ITV are weak, and 10pm-midnight would be one slot I'd target, especially now afternoons are a much more competitive market.
