Originally Posted by RobbieSykes123:
“Bear in mind that this includes the repeat showing though.
Given that the aggregated average was about 300k up on the actual average, it probably wasn't massively ahead of HIGNFY, for example - say c5.2m to 4.9m.
BTW, how do aggregated % shares work? Surely you can't just say, for example, it had 20% on ITV1 and 2% for the repeat on ITV1+1, so it therefore had a 22% share of viewing? That's just plain nonsense.
Wouldn't you take an average if you are going to treat two separate showings on two separate channels as one - so around 11%?”
“Bear in mind that this includes the repeat showing though.
Given that the aggregated average was about 300k up on the actual average, it probably wasn't massively ahead of HIGNFY, for example - say c5.2m to 4.9m.
BTW, how do aggregated % shares work? Surely you can't just say, for example, it had 20% on ITV1 and 2% for the repeat on ITV1+1, so it therefore had a 22% share of viewing? That's just plain nonsense.
Wouldn't you take an average if you are going to treat two separate showings on two separate channels as one - so around 11%?”
http://overnights.tv/public/content/Glossary.aspx
'Total' channels
Channels with a time shift variant (e.g. E4 and E4+1) are usually available as a 'Total' channel as well. For example, E4 Total will combine the ratings of a programme shown on E4 with its ratings on E4+1 an hour later. The audience figures are added together, so if the programme achieved an audience of 400,000 on E4 at 9pm and 50,000 on E4+1 at 10pm, the audience for E4 Total would be 450,000. The Share figure is calculated using the industry standard of dividing the combined programme audience by total television viewing in the 9pm slot. All schedule information (including start times) on a 'Total' channel will be the same as the primary (non-timeshift) channel, e.g. the E4 Total schedule will be the same as the E4 schedule.
And excluding +1 versus BBC One:
20:00 to 20:30 - 4.32m (18.7%) -> second in slot versus 7.68m (33.1%)
20:30 to 21:00 - 5.71m (25.5%) -> won slot versus 3.94m (17.6%)
21:00 to 21:30 - 5.54m (23.6%) -> won slot versus 4.86m (20.7%)
21:30 to 22:00 - 5.40m (23.3%) -> won slot versus 3.61m (15.6%)
22:00 to 22:25 - 4.98m (22.8%) -> won slot versus 3.72m (17.1%)
22:25 to 22:35 - 4.01m (19.6%) -> won slot versus 3.94m (19.3%)
22:40 to 23:00 - 3.72m (20.7%) -> won slot versus 2.95m (16.4%)
I think for next year they should stick to the same scheduling, because it is not often you get ITV1 win the 22:00 hour. Also, I calculate a 25.7% primetime share excluding +1, must be one of their highest Friday shares this year.




) ITV have been screening a lot of trailers for their New Season (and also for their Christmas fayre. Lots of trailers, not many adverts). They've also trailed Splash and twice in the last half-hour, they've shown a trailer for a new comedy-drama series, Great Night Out. I have to say it looks a bit ITV2 and I don't see it doing very well in the ratings at all. It was probably pitched to ITV as a sort of TV version of The Hangover.

