Originally Posted by jda135:
“The 10pm idea is, whist trying to be unique, a bad idea. The news (and BB) traditionally rule the roost at that time, and I think a lot of people's concentration has gone by that time too.
Utopia was good, but I predicted it might drop off because of the duration and scheduling. Next week, it's on for an hour at 10pm. Will be interesting to see how it does then.
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Countdown is rating poorly because it's scheduled at a junction that no one else puts a show at, therefore any potential crossover audience is lost. The show does seem a little slower, and moving it to 2.40pm doesn't help matters. C4 axing it would indeed be an admission of how badly they have lost control, especially when their whole daytime seems to be on a downward spiral.
In terms of ratings, the episode of The Hoobs yesterday morning attracted 800 (yes eight-hundred!) viewers at 6.35am. The episode before it, at 6.10am got 11.480! Between 10am and 12pm, they got 225k (115k at 10am, 110k at 11am). Even Channel 5 are beating C4 now (in daytime anyway)!”
Channel 5 should be beating C4 in daytime anyway.
Channel 4 is just a mish mash of lifestyle programmes that could be on More4 from 9-2 ish. Channel 5 has got a good line up.
1. Strong brand identity for childrens programmes (Milkshake)
2. Wright Stuff (in its 13th year)
3. Trisha (US show) still an audience for this.
4. RPT of popular shows ( Big Brother, Hotel Inspector etc.
5. RPT US programme ( Law and Order or CSI)
6. Australian soaps (Neighbours and Home and Away
7. USA TV Movies.
There is something for everyone here, Variety. Something that has been lacking on C4 for years. All C4 is is lifestyle and dated quiz shows.