Very good return for Call The Midwife. Launching with its highest ever overnight is a great way to start the series (dare I say I was perhaps expecting a few hundred thousand more...but that's irrelevant really). Dancing on Ice is a bit of a concern. On the one hand the performance show is getting similar ratings to last year so it hasn't got any worse, but then I suspect they've made changes in the hope of improved ratings not flat ratings, so they'll be disappointed. The results were crushed by CTM, although Family Fortunes is doing pretty well for the cheap filler it is. Nice rating for Ripper Street and Blandings is doing really well in what isn't an easy slot.
No denying that's a disappointing drop for Mr Selfridge, but it still did pretty well. It's still got a good amount of breathing room and 5.9m is a pretty strong drama overnight just now. It's doing significantly better than The Paradise did for a start. Obviously if it continues to drop they've got a problem but just to address a few points:
Originally Posted by jake lyle:
“Especially with 7 episodes to go... and writing for S2 already well started.
They're lucky it's against a more male skewing drama like Ripper street rather than Death in Paradise or Silent Witness.”
Silent Witness is doing no better than Selfridge is anyway though and the former has no drama competition at all. Death In Paradise this week had about half a million more than Selfridge, but again the only drama comeptition was from a 2m rating repeat, not a 5.6m rating new drama.
Originally Posted by Dancc:
“It's no Wild at Heart.”
Even last night's episode should consolidate to similar levels as last year's Wild At Heart. Selfridge has been consolidating more than WAH did, and has better demos too (Selfridge has a significantly stronger ABC1 skew).
Originally Posted by RobbieSykes123:
“Plus Ripper will probably consolidate better, so it will almost certainly come out in front of Selfridge now in the officials.
I think TG next week may boost Ripper still further.”
Selfridge has been consolidating better than Ripper so far though so I wouldn't count your chickens there, particularly with Ripper's overnight being a bit inflated by its lead in last night (Selfridge was ahead even without +1 for the second half of the hour).