It does make sense for ITV, they'll have a weakened spring for sure, but it does open the possibility of shifting DOI to saturday's there next year, having Splash in the summer, BGT in Autumn followed by IAC up to Christmas and XF in Winter with no real competition allowing it to recapture its ratings mojo- Although it is an absolute gift to The Voice if this is the case as BBC One Spring Saturday's are strong, especially if they follow the Pointless, Doctor Who, The Voice line up

So Ripper Street is a major new hit and Mr Selfridge is a flop/underperfomer, even though Selfridge has been getting better ratings? Wonderful analysis Samuel.

Love how you can't even bring yourself to comment on Splash's ratings (similar to those of 'major new hit' Blandings) and just mention reputation, which isn't even a significant point anyway.

in fairness Mr Selfidge has been massively hyped, and billed as the next Downton, it stars Jeremy Piven, an actor who most likely choose this over other US projects.

Mr Selfridge is meant to be ITV Studios next big thing, but so far it has not preformed as expected.

Meanwhile over the BBC, Ripper Street has received a more level headed approach, and is preforming more or less as expected, it may even grow in its second season (like Death in Paradise).

The difference is that Selfridge started with 6.9m and is now down to 5.4m, which is 1.5m smaller. Ripper Street got 6.1m for its first episode and 5.6m yesterday, only 0.5million smaller.

Also Itv wanted Selfridge to be a big hit show for them getting ratings of 6million or more. As it turns out in the overnight ratings, it's only just above 5million and heading backwards in the ratings.

Let's wait and see what happens with Mr Selfridge but I will ask this. Mr Selfridge timeshifts far more than Wild At Heart but Wild At Heart had higher overnights. That means more people watching the ads potentially. So is it better to stick with Wild At Heart or go with Mr Selfridge?

Sunday 13th January 2013 - Demographic Breakdowns all of the demographic breakdowns exclude +1
Children 4-15
01 - 637k (25.1%) - Dancing on Ice (18:15, ITV)
02 - 474k (20.0%) - All Star Family Fortunes (19:45, ITV)
03 - 433k (20.4%) - Dancing on Ice: Skate Off (20:30, ITV)
04 - 271k (10.9%) - Countryfile (19:00, BBC1)
05 - 254k (11.0%) - BBC News (18:00, BBC1)

Adults 16-24
01 - 431k (21.0%) - Dancing on Ice: Skate Off (20:30, ITV)
02 - 424k (22.5%) - Dancing on Ice (18:15, ITV)
03 - 409k (17.7%) - Mr Selfridge (21:00, ITV)
04 - 404k (20.9%) - All Star Family Fortunes (19:45, ITV)
05 - 369k (15.9%) - Celebrity Big Brother (21:00, C5)

Adults 25-34
01 - 715k (24.2%) - Dancing on Ice (18:15, ITV)
02 - 704k (18.5%) - Mr Selfridge (21:00, ITV)
03 - 614k (17.9%) - Dancing on Ice: Skate Off (20:30, ITV)
04 - 482k (15.8%) - All Star Family Fortunes (19:45, ITV)
05 - 482k (28.5%) - Live Ford Super Sunday (13:00, Sky Sports 1)

Adults 35-44
01 - 953k (20.1%) - Ripper Street (21:00, BBC1)
02 - 912k (21.8%) - Dancing on Ice: Skate Off (20:30, ITV)
03 - 893k (25.4%) - Dancing on Ice (18:15, ITV)
04 - 792k (16.5%) - Mr Selfridge (21:00, ITV)
05 - 732k (18.9%) - All Star Family Fortunes (19:45, ITV)

Adults 45-54
01 - 1.54m (25.1%) - Mr Selfridge (21:00, ITV)
02 - 1.53m (25.4%) - Ripper Street (21:00, BBC1)
03 - 1.42m (31.2%) - Dancing on Ice (18:15, ITV)
04 - 1.37m (25.9%) - Dancing on Ice: Skate Off (20:30, ITV)
05 - 1.12m (23.5%) - All Star Family Fortunes (19:45, ITV)

Adults 55-64
01 - 1.61m (30.8%) - Mr Selfridge (21:00, ITV)
02 - 1.54m (29.6%) - Ripper Street (21:00, BBC1)
03 - 1.44m (31.8%) - Blandings (18:30, BBC1)
04 - 1.33m (29.1%) - Antiques Roadshow (20:00, BBC1)
05 - 1.29m (29.8%) - Countryfile (19:00, BBC1)

Adults 65+
01 - 2.92m (36.3%) - Mr Selfridge (21:00, ITV)
02 - 2.86m (39.8%) - Countryfile (19:00, BBC1)
03 - 2.84m (37.3%) - Antiques Roadshow (20:00, BBC1)
04 - 2.55m (39.7%) - BBC News (18:00, BBC1)
05 - 2.49m (35.3%) - Blandings (18:30, BBC1)

Can one assume from that, that Wild at Heart had an older downmarket audience?

At least the sponsor of Selfridge is getting good value as people normally catch those when PVRing.

It's Sky Broadband, targeting their own customers to upgrade!!

I was wondering why you were so keen to defend Mr Selfridge's performance. Now it becomes crystal clear!

(P.S. Virgin Broadband is tops, even Netflix says so. )

I'm with TalkTalk and Netflix's Super HD is really quite good. Catching up on seasons 3-5 of Breaking Bad that your boys dropped.

Got To Dance not going particularly well for Sky1 this year. Last night's two episodes attraced 551k and 528k respectively (inc+1). It used to do quite a bit better than that (around 1m in the overnights for series 1 and 2).

Mr Self can't b that popular as its just got beat by ripper street if you don't count plus 1 which I don't as its not fair

The channel has come along way since then, though. I happen to think that had the current lot been in when Breaking Bad first landed on 5USA, things would have been different. They certainly market shows a lot better now than they ever used to.

Case in point: before Celebrity Big Brother last night, and presumably before a number of primetime shows this week, in place of the usual BB-themed ident they had a brief promo/ident outlining what Person of Interest is all about for people who missed the first half of the season, followed by a reminder that it is back on Sunday, followed by the usual pre-programme announcement. That sort of stuff is clever. I haven't seen anyone else do anything like that. They really do think outside the box when it comes to promoting their shows and come up with some good campaigns.

Breaking Bad existed on 5USA at a time when the channel didn't really know how to market shows, and as such, it got lost. A shame, but it happens. And for what it's worth, I don't think it ever would have been a big hit anyway. It's more of a box set show, perfect for the likes of Netflix. See also Mad Men and Dexter.

Got to Dance is suffering from the same thing as Dancing on ice and XFactor.. people getting bored of the format. Its past its peak and no longer has anything left to offer which hasnt been seen already, so ratings have gone down. Theres no way back for it now, just like DoI and XF, they can change the format, judges, lighting, set, scheduling all they want BUT the viewers wont return. Theyve moved on. Sky will drag it out for a couple more series but thats all, its not going to return to the days of when 1million were watching.

If you look at the five minute breakdowns (not including +1) you'll see when there were no ad breaks, more were watching Mr Selfridge than Ripper Street.

It's the 16mins of the hour that weren't actual Mr Selfridge that brings the average down. The BBC only has 1 minute of non-Ripper Street in the same hour.

Mr Selfridge is more popular than Ripper Street, but the 9-10pm slot was won by BBC over ITV.

But, from itvs POV, the numbers watching the ads is what really matters!

K

Quite. There's not an awful lot in it anyway, and Mr Selfridge was very very comfortably ahead last week, so I dunno why we are getting bogged down by this particular detail anyway.

Not 2.07m at all because you are not only aggregating the two showings that evening, but also two lots of consolidation for both showings.

If you're going to post figures, split them up into ITV and ITV+1 and let us draw our own conclusions. You are creating confusion by not doing so.



But it's only "adding a bundle" because someone is posting distorted figures to suit their own agenda.

Yes I know. But it doesn't detract from the fact that more people watched Mr Selfridge than Ripper Street.

There's another factor that helps the BBC. BBC iPlayer is available on many more Smart TVs than ITV player. So more catch-up is registered by BARB for BBC iPlayer than ITV Player where 'device' viewing is not included.

iPlayer hurts the BBC because most iPlayer views are still on PCs and they are not measured by BARB. As the iPlayer works so well people rush there to watch and in some cases it's over 1m requests for a show most of which BARB can't measure yet.

But they had two chances with Selfridge. Casual flickers will have seen the Selfridge repeat on ITV+1.

Mr Ripper had no such option.

So you aren't comparing apples with apples, and your playing field is not level!

Not new but just saw it linked to on Blogtor Who and hadn't seen it mentioned:
http://www.comedy.co.uk/news/story/0...y_commissions/

How well did Threesome perform?

When you look at those demos I wonder if SamuelW is a spokesman for Age Concern or the Pensioners' alliance in his day job.

The BBC hardly gets a look in from 16-54 year olds.

If Yog is around, do we have an update on Miranda and Mbb from last Monday?

I think the snow disruption is getting more widespread if anything, so hope we can see bigger numbers still tonight!

miketeevee seems to be having a "snow day"!!!

K