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The Ratings Thread (Part 44)
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Alrightmate
26-12-2012
Did ITV promote Tangled at all?

That's a very highly rated film and I think they should have made more people aware that it was going to be on. The most successful Disney film for many years. I might be wrong but I don't think they promoted it at all on ITV.

It was going to be hard enough anyway with the title itself as anybody who wasn't familiar with it would know what it was about when flicking through the schedules.
They needed to promote it more like the BBC do when they trail what is going to be on.
D.M.N.
26-12-2012
Originally Posted by Jaycee Dove:
“For Christmas Eve curiously the Sun today leads its ratings coverage with a story that Outnumbered was the winner that night with 9.1 million peak? MBB is simply said to have been a hit for matching the East Enders figure but below a photo of Outnumbered.”

I never realised this yesterday, but The Sun are actually right!

Outnumbered Breakdown
21:35 - 7.06m (28.0%)
21:40 - 7.30m (29.0%)
21:45 - 7.27m (29.1%)
21:50 - 7.35m (29.5%)
21:55 - 7.63m (30.3%)
22:00 - 8.39m (33.9%)
22:05 - 8.64m (34.8%)
22:10 - 9.10m (36.9%)

Versus:

Mrs Brown's Boys Breakdown
22:15 - 8.59m (35.5%)
22:20 - 8.71m (35.9%)
22:25 - 8.83m (36.8%)
22:30 - 8.85m (37.3%)
22:35 - 8.85m (37.6%)
22:40 - 8.87m (38.1%)
cylon6
26-12-2012
With some of the movies over Christmas I'm not sure what channel I'm on. Seems weird seeing Toy Story on ITV. And I thought for a few seconds I was on ITV with Happy Feet but it's on BBC1 today. I have no idea which channel has which movies from which studios! They seem to be holding onto some for shorter periods too.
Andy23
26-12-2012
You don't use peaks for scripted programming though, it makes no sense at all, especially a peak that was at the end, which makes it look like it was only because people were tuning in for whatever is on next!
Hassaan13
26-12-2012
Originally Posted by D.M.N.:
“I never realised this yesterday, but The Sun are actually right!

Outnumbered Breakdown
21:35 - 7.06m (28.0%)
21:40 - 7.30m (29.0%)
21:45 - 7.27m (29.1%)
21:50 - 7.35m (29.5%)
21:55 - 7.63m (30.3%)
22:00 - 8.39m (33.9%)
22:05 - 8.64m (34.8%)
22:10 - 9.10m (36.9%)

Versus:

Mrs Brown's Boys Breakdown
22:15 - 8.59m (35.5%)
22:20 - 8.71m (35.9%)
22:25 - 8.83m (36.8%)
22:30 - 8.85m (37.3%)
22:35 - 8.85m (37.6%)
22:40 - 8.87m (38.1%)”

I certainly didn't expect that. If Outnumbered had 9m by the end, why didn't that carry on into Mrs Brown's Boys?
cylon6
26-12-2012
Originally Posted by D.M.N.:
“I never realised this yesterday, but The Sun are actually right!

Outnumbered Breakdown
21:35 - 7.06m (28.0%)
21:40 - 7.30m (29.0%)
21:45 - 7.27m (29.1%)
21:50 - 7.35m (29.5%)
21:55 - 7.63m (30.3%)
22:00 - 8.39m (33.9%)
22:05 - 8.64m (34.8%)
22:10 - 9.10m (36.9%)

Versus:

Mrs Brown's Boys Breakdown
22:15 - 8.59m (35.5%)
22:20 - 8.71m (35.9%)
22:25 - 8.83m (36.8%)
22:30 - 8.85m (37.3%)
22:35 - 8.85m (37.6%)
22:40 - 8.87m (38.1%)”

Well that's a surprise as I thought Mrs Brown's Boys would have peaked higher.
Hassaan13
26-12-2012
But still, that MBB rating is higher than most episodes of X Factor this year, and will also be when it consolidates. Then again, we thought SPOTY would timeshift well but it barely budged from it's overnight figure.
cylon6
26-12-2012
Originally Posted by Hassaan13:
“I certainly didn't expect that. If Outnumbered had 9m by the end, why didn't that carry on into Mrs Brown's Boys.”

And that would be my next question!
cylon6
26-12-2012
Originally Posted by Hassaan13:
“But still, that MBB rating is higher than most episodes of X Factor this year, and will also be when it consolidates. Then again, we thought SPOTY would timeshift well but it barely budged from it's overnight figure.”

I think because SPOTY was live those that wanted to see it watched it on the night. MBB on the other hand adds a lot with timeshifted viewing.
Charnham
26-12-2012
I appear to have come to the party late, so rating review, then selected replies to others post.

ITV looks poor, Downton didn't even manage 7 million (without +1), wasnt that rating 10 million odd last year? Paul O Grady did well, but not that much better than it normally does.

over on the BBC, Shrek did well enough, but it wont repeat as well as the previous movies, Doctor Who is disappointing considering how excellent it was, but then it was very early. EastEnders won the night, despite the disappointing Max reveal, which IMO stopped it from reaching 10 million, but since it won the night, maybe that is victory enough, considering where it was even 2 weeks ago.

Originally Posted by dan2008:
“That tired old almost 28 year old soap manages as i PREDICTED Its won xmas day,It beat downton and it got 9m before the year is out”

maybe I need to have more faith in the show

cylon6 well posted list, on a day like yesterday, its good to see the shows listed like that.
SamuelW
26-12-2012
Outnumbered ratings went up a lot at 10pm when lots of people tuned in early for Mrs browns boys and some people might have been tuning in expecting BBC news at ten. Thats why it peaked so high.
Roscoe Barnes
26-12-2012
Originally Posted by D.M.N.:
“
Christmas Day 2012
BBC One
17:15 - Doctor Who: 7.59m (33.9%)
18:15 - Strictly Come Dancing Christmas Special: 7.76m (33.3%)
19:30 - Call the Midwife: 7.27m (28.3%)
20:45 - EastEnders: 9.37m (34.3%)
21:45 - The Royle Family: 7.68m (30.1%)

ITV1
17:30 - Emmerdale: 4.70m (20.7%) , +1: 232k (1.0%)
* 17:30 to 17:55 - 4.86m (21.4%)
19:00 - Emmerdale: 5.98m (24.7%) , +1: 248k (1.0%)
19:30 - Coronation Street: 8.58m (33.5%) , +1: 254k (0.9%)
20:45 - Downton Abbey: 6.83m (25.9%) , +1: 488k (2.3%)”

So EE wins the night (and almost bang in line with my prediction on the RPG...9.5m). I watched the last 35mins of EE last night too. It was good, but the death was disappointing. Corrie did really well. Not down too much y-o-y. 2011 and 2010 both averaged 9.0m. Corrie has bounced back on Xmas Day after a few dud years. The Emmerdale scheduling was just ridiculous. Why they decided to split it is anyones guess.

DA and CTM both posted very underwhelming overnights especially the former. I can't see it time-shifting enough to top the day though. I think it will be close between EE and Corrie.

DW did very well in its eary slot and pretty much where I expected it to be. I'd like to see a 10m+ final rating for it. SCD underperformed for the second year running. Maybe its time to ditch the Christmas Special. Even I watched SCD last night for the first time ever!!

The Royal Family was utter garbage IMO and it should be lucky it got what it did. Never really watched it before tbh and I won't be watching it again.

Last night I watched:
Doctor Who (live)
SCD (live)
Emmerdale 5.30 & 7.00pm episodes (starting watching both at about 7.00pm)
Corrie (watched about 8.00pm)
EE (last 35mins live)
Royal Family (live)
iaindb
26-12-2012
Originally Posted by Hassaan13:
“I certainly didn't expect that. If Outnumbered had 9m by the end, why didn't that carry on into Mrs Brown's Boys?”

Originally Posted by cylon6:
“And that would be my next question! ”

That's people switching on for MBB. And then Outnumbered viewers who don't like MBB would have switched off. Three in this household watch Outnumbered but not MBB. Also 10.15 might have bedtime for some (kids allowed to stay up for Outnumbered but not MBB?) or time to go to midnight mass.
Charnham
26-12-2012
I didnt mind Dereks death, I was not up for a "Who killed Derek?" storyline, not after the "Who shagged Kat?" storyline
lewiep93
26-12-2012
Originally Posted by D.M.N.:
“It's back, it's the 5-minute breakdown as a graph: http://img812.imageshack.us/img812/8948/breakdown.png

”

D.M.N. do you happen to have a full 5 minute breakdown from 15:00 onwards? Many thanks!
Pizzatheaction
26-12-2012
http://www.bbc.co.uk/mediacentre/lat...audiences.html

dan2008
26-12-2012
Originally Posted by Roscoe Barnes:
“So EE wins the night (and almost bang in line with my prediction on the RPG...9.5m). I watched the last 35mins of EE last night too. It was good, but the death was disappointing. Corrie did really well. Not down too much y-o-y. 2011 and 2010 both averaged 9.0m. Corrie has bounced back on Xmas Day after a few dud years. The Emmerdale scheduling was just ridiculous. Why they decided to split it is anyones guess.

DA and CTM both posted very underwhelming overnights especially the former. I can't see it time-shifting enough to top the day though. I think it will be close between EE and Corrie.

DW did very well in its eary slot and pretty much where I expected it to be. I'd like to see a 10m+ final rating for it. SCD underperformed for the second year running. Maybe its time to ditch the Christmas Special. Even I watched SCD last night for the first time ever!!

The Royal Family was utter garbage IMO and it should be lucky it got what it did. Never really watched it before tbh and I won't be watching it again.

Last night I watched:
Doctor Who (live)
SCD (live)
Emmerdale 5.30 & 7.00pm episodes (starting watching both at about 7.00pm)
Corrie (watched about 8.00pm)
EE (last 35mins live)
Royal Family (live)”

You watched EastEnders I watched Corrie
Roscoe Barnes
26-12-2012
Originally Posted by dan2008:
“You watched EastEnders I watched Corrie”

Just the last 35mins!
D.M.N.
26-12-2012
Originally Posted by lewiep93:
“D.M.N. do you happen to have a full 5 minute breakdown from 15:00 onwards? Many thanks!”

I have access to it, but there are one or two other pieces of data I want to post.... which I will be doing soon.
lewiep93
26-12-2012
Originally Posted by D.M.N.:
“I have access to it, but there are one or two other pieces of data I want to post.... which I will be doing soon. ”

Ooh thank you!
Score
26-12-2012
Originally Posted by SamuelW:
“Outnumbered ratings went up a lot at 10pm when lots of people tuned in early for Mrs browns boys and some people might have been tuning in expecting BBC news at ten. Thats why it peaked so high.”

It'll be that and also a few 8 Out of 10 Cats/Spice Girls viewers tuning in a bit early for MBB as both C4 and ITV's ratings went down at 10pm.
TORPIDO 1
26-12-2012
Originally Posted by AlexiR:
“Nothing overly shocking in the Christmas Day numbers although I suppose so minor surprises in Call the Midwife and Downton not doing slightly better. They were never going to be the roaring successes they've been elsewhere on the schedule though all things considered.

I might suggest that Doctor Who could prove to be the rating of the day. More than 7 million from a 17:15 start is pretty impressive and it beat out the two big (non-soap) dramas of the day. It would be interesting to see how much of that audience were actually watching live (or relatively close to it) and how many watched much later. The BBC may very well have shot themselves (and ITV) in the foot with that scheduling. How many people were catching up on Doctor Who instead of watching Midwife or Downton?

I am however surprised that the Queen in 3D did that well. Not sure I see the appeal of watching that in 3D at all. Bit of an odd choice to make. The BBC might also have seen some benefit from being able to move Room on the Broom (which I thought was really very good) a littler later in the day.

Also quite impressed by Aladdin's performance for ITV1 on Christmas morning. And I suspect Channel 4 have to be pretty happy with Lord of the Ring's performance.”

was the idea of two long drama eps going out on xmas day ever going to be a good idea being aware of unusually short attention spans of the population during to family and what not -lessons to be learned for all for 2013 methinks
dan2008
26-12-2012
Originally Posted by Roscoe Barnes:
“Just the last 35mins! ”

Well that's something I supose
Hassaan13
26-12-2012
Originally Posted by iaindb:
“That's people switching on for MBB. And then Outnumbered viewers who don't like MBB would have switched off. Three in this household watch Outnumbered but not MBB. Also 10.15 might have bedtime for some (kids allowed to stay up for Outnumbered but not MBB?) or time to go to midnight mass.”

In that case Outnumbered should have come out on top on average.
ftv
26-12-2012
When was the last Christmas Day that BBC1 didn't win ?
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