Originally Posted by C14E:
“Usually 3 hours at most - and with it being over two nights it should actually help to set them up on those nights. Obviously Sunday is used for Downton Abbey. The problem with Saturday is that they're boxed in with Strictly, especially as it creeps later. 6.30pm-9.30pm is probably "peak" on a Saturday but this year XF wasn't going out until well after 8pm some nights leaving a huge gap earlier in the evening on ITV. They dealt with this by putting on a totally different show to Strictly and getting a lucrative young audience, but obviously they weren't chasing a massive total audience.
OFCOM's ad rules also encourage ITV to invest heavily in a few hours of high rating content leaving little ad allowance for other slots and thus limiting expense on programming.”
Richard Holloway seemed pretty pissed off about X Factor's scheduling this year in a recent interview with Media Guardian. He said that his ideal start time would be 7pm and that it should never be on any later than 9.30pm. He's probably right in an ideal world, but unfortunately for him Strictly is in the way. It doesn't help that in the last couple of years Strictly's position has strengthened whereas XF's has weakened significantly. Strictly has pushed a bit later in recent years too - I remember back in 2006-08 Strictly would normally run no later than 7.30pm so they could fit in Merlin/Robin Hood, a full lottery quiz and Casualty. With Merlin gone we might well see the return of the lottery quiz next year as there doesn't seem to be a new drama lined up for Saturday nights next Autumn (although I suppose they'll have a few episodes of Doctor Who but I can't see there being many) but even so Strictly won't move any earlier so unless XF moves completely they're stuck with it.
Running Take Me Out before it didn't seem to work that well as TMO lost quite a lot of its normal audience. I'm not sure what they'll do next year although what won't help is that as XF gets weaker, it gets harder for the shows around it. If Saturday Night Takeaway goes well this Spring I expect we'll see it again in the Autumn but it'll probably take Red or Black's slot alongside the auditions. TMO didn't do particularly well but I can't think of anything they've got that'd do any better against Strictly. All Star Family Fortunes has flopped against Strictly in the past if I remember correctly as they have quite a large audience overlap. The Cube would be a bust and I can't imagine Surprise Surprise, All Star Mr & Mrs or Celebrity Chase doing much either, and they would skew significantly older than TMO. They might just have to stick with TMO for another year.
They're launching a few new shows over the next couple of months though. Obviously there's Splash which really could land anywhere but as well as that there's Prize Island which I think is airing alongside Takeaway in February/March. That sounds fairly promising actually. It could be quite fun and they're going with different presenters to the usual Saturday night ITV crowd (Alexander Armstrong & Emma Willis). I'd expect decent numbers for that. I'm somewhat less confident about My Man Can (particularly as I have a feeling it could end up against The Voice) but I suppose it might capture a similar crowd to Take Me Out. They're reviving Catchphrase with Stephen Mulhern hosting for the Spring too. The Catchphrase brand should draw a few in but Mulhern's ITV1 primetime track record isn't great. Think that might land on Sundays in March/April.