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I can't believe it's not a rip off

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Old 20-12-2012, 16:05   #1
bowland37
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I can't believe it's not a rip off
In my local Asda earlier I spotted ICBINB 25% extra free.

I picked one up to have a look and it was 500g for the price of 400g

Since when have spreads come in 400g tubs?
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Old 20-12-2012, 16:53   #2
degsyhufc
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The tub says 500g for the price of 400g so the tub is the same but the price is reduced.

500g = 20p/100g
1kg = 24.6p/100g
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Old 20-12-2012, 17:40   #3
Sweet FA
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Quote:
The tub says 500g for the price of 400g so the tub is the same but the price is reduced...
That doesn't make sense - why would they say '25% extra free' then? I've always known butter and the like to come in packs of multiples of 500g.

Sounds like a precursor to either a price hike or volume reduction.
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Old 20-12-2012, 18:18   #4
bowland37
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It was £1 so not bad value I suppose. I didn't like their marketing strategy though so got a 500g tub of Vitalite for £1.20 instead. It's nicer anyway.
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