Sometimes it's just to move the cells slightly to try and improve coverage in certain areas or optimise the network. If you call Three they will give you details of what they are doing, it's all noted down. That's the advantage of not being on a MVNO, when I called 3 when my local cell was off they gave me all the information on what they were doing, moving cells to provide better coverage of the retail park, and the gave the name of the retail park and everything.
They will know exactly what maintenance they are doing and surprisingly the call centre staff have all the info.