Originally Posted by b1ackb1rd:
“£399 for a phone costing £240 from direct from the manufacturer ? ... Well yes, I'm funny like that.
I don't see how a phone sold by the manufacturer at £240 can be seen as discounting, surely CPW et al are simply profiteering?”
Well the Nexus 4 is estimated to cost $62 to make an RETAILS in the uk at £399,
The iPhone 5 costs $170 to make an retails uk for £499, it's all about profiteering.
Each phone cost more than the some of its parts, each part is manufactured, then packed, then shipped to an assembly plant. Then it's assembled and and packaged and shipped to distribution warehouses. It is then shipped world wide and again finds it self in major hub. It's then shipped to retailers hubs, it's then shipped to stores.
Each stage of the process incures, wages, fuel costs, storage costs, insurance, ect ect. To get a nexus 4 to you house from the manufacturer can equal the cost building it.
Every single person/company form couriers/shipping company to storage warehouses, the manufacturer, the retailer all want profit on there part of the process.
Every single part of your phone is profit for someone, from the tiniest resistor, smallest drop of solder, the screen the wifi chip the battery cover.