Seems a very random pair

I expect they will tread carefully and keep a tight grip on the show.

Well, the LAST thing I want my tyres to do is cause my car to 'dance on ice'!

The sponsors get seats in the audience. Maybe they worked out that they are in such demand that this was the only way they could get them

Any winter product is surely a good fit, pardon the pun in there somewhere.

It's better than that stupid "who will the girl with the perfect smile get".

Pass the bucket.

Indeed! I quite like the music that accompanies these tyre promos.