In other words would you be interested, if offered by a mobile phone co to pay double the amount you'd pay per month for a 24 month contract but for only 12 months?
I'll get the benefits for twice as long, for essentially the same price.
I also get to keep more of my money in the bank over time, allowing me to gain interest on it rather than someone else (no matter how small that interest will be).
Your exact example is crazy. You are getting the same physical phone, half the service and the phone company is getting their debt from you paid back twice as quick.