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Old 18-01-2013, 01:32
Everything Goes
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Saw this comming EE are to close 78 stores where the former Orange and T-Mobile stores (now rebranded EE) are in close proximity. I personally think more will follow.

http://www.mobiletoday.co.uk/News/23..._branches.aspx
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Old 18-01-2013, 02:22
IslandNiles
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How much did the rebranding of those stores cost?
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Old 18-01-2013, 07:35
legends wear 7
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Already closed the spares in our town
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Old 18-01-2013, 08:17
clonmult
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How much did the rebranding of those stores cost?
I've seen estimates of around 10k per store. Money totally wasted .... it was an idiotic move, as they surely would have known that keeping two (or more) stores in close proximity would have involved one closing down regardless of the amount of business they were doing.
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Old 18-01-2013, 08:44
wrexham103.4
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in wrexham there is an orange and tmobile rebranded as EE practically opposite each other, total waste of money
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Old 18-01-2013, 10:09
IslandNiles
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in wrexham there is an orange and tmobile rebranded as EE practically opposite each other, total waste of money
In some places they're literally next door.
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Old 18-01-2013, 10:17
goldlistener
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In some places they're literally next door.
In Gloucester they are next door but one, thought at the time it was a totally stupid idea to have them both open.
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Old 18-01-2013, 10:18
rosco2010
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In Wakefield there are two in the main shopping centre within 30 seconds of each other, and another 5 minutes away at Trinity Walk.
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Old 18-01-2013, 10:36
ACU
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It was bound to happen, no point in having two stores close together. According to the article, I read most of the staff would be taken into other stores. It was only management that would be at risk. We shall have to see.
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Old 18-01-2013, 10:49
fmradiotuner1
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We only got one last year which was an Orange shop last year when ever I buy or upgrade my phone I have always done it on line or phone call though but the shops are nice to go in to see how big they are before you get them.
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Old 18-01-2013, 10:55
Mark C
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In Gloucester they are next door but one,
Same in Basingstoke, there's a Greggs pie shop separating them
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Old 18-01-2013, 10:56
The Lord Lucan
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Make them generic EE keep them open for a bit.. See where customers go most then close the quiet ones. Costly but Makes sense.
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Old 18-01-2013, 11:45
lost boy
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in wrexham there is an orange and tmobile rebranded as EE practically opposite each other, total waste of money
In Norwich there are four within about 5 minutes walk of each other - 2 ex T-Mobile, 2 ex Orange - one of each on Gentleman's Walk, one of each in Castle Mall. It's obvious which one in Castle Mall will be closed though, has been since EE (the parent company) was born, so rebranding it was just chucking money away.
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Old 18-01-2013, 11:53
IslandNiles
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I think it might be Leeds where they're literally next door to each other.
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Old 18-01-2013, 11:56
ACU
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Make them generic EE keep them open for a bit.. See where customers go most then close the quiet ones. Costly but Makes sense.
Not only that, but common sense would say keep the bigger of the two open. The shop would need to be big enough to handle two lots of customers. Wouldnt be surprised, if they close both down, and move to a bigger premises in some cases.
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Old 18-01-2013, 12:05
R410
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It was obvious to me that there would be a number of store closures. A lot of places had both a T-Mobile and Orange store, now with the merger each store does all 3 networks.
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Old 18-01-2013, 14:32
davybhoy
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Not only that, but common sense would say keep the bigger of the two open. The shop would need to be big enough to handle two lots of customers. Wouldnt be surprised, if they close both down, and move to a bigger premises in some cases.
They are opening an additional 4 also so this could be the case with those 4...

We also have 3 within about 5 mins walk of each other so there'll definitely be closures here.
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Old 18-01-2013, 14:39
gemma-the-husky
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we are on orange (3 contracts), but the orange/EE phone offers have been appalling for the last year or two - so we got handsets/contracts from other providers.
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Old 18-01-2013, 22:46
marknotgeorge
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I've seen estimates of around 10k per store. Money totally wasted .... it was an idiotic move, as they surely would have known that keeping two (or more) stores in close proximity would have involved one closing down regardless of the amount of business they were doing.
I suppose it depends upon how much it costs to buy out of the lease.
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Old 18-01-2013, 23:54
Everything Goes
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I've seen estimates of around 10k per store. Money totally wasted .... it was an idiotic move, as they surely would have known that keeping two (or more) stores in close proximity would have involved one closing down regardless of the amount of business they were doing.
Well they obviously have money to burn

Not exactly a sensible move!
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Old 19-01-2013, 00:33
PencilBreath
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I've seen estimates of around 10k per store. Money totally wasted .... it was an idiotic move, as they surely would have known that keeping two (or more) stores in close proximity would have involved one closing down regardless of the amount of business they were doing.
10K doesn't buy much these days, not a very big refit then, maybe just changed the signage?
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