Originally Posted by Fudd:
“Why didn't they just air the NTAs between 7.30pm-10pm tonight? OK, I know they're live, but I'm sure they could have booked the hall a night earlier. Added to that, it means Emmerdale will be hit by a clash and Coronation Street has moved to 7pm - and ITV didn't even bother to promote it after Emmerdale tonight. Considering it's running on from yesterday you'd think they'd push it more.”
The Corrie scheduling tomorrow is ridiculous, and given they're happy to push News at Ten back for any old rubbish - Superstar, a Royal Variety clip show - I don't know why they didn't just run the Awards at 8-10.30 tomorrow and then they can keep Emmerdale and Corrie in their usual slots. All they're doing here is maybe giving 'stEnders a slight knock, but damaging Emmerdale and Corrie in the process. And any bonus Emmerdale running up to 8pm gets will be completely wasted by the fact it's followed by a repeat of Millionaire from six weeks ago.
I remember at the turn of the century, the NTAs were often on a Tuesday and one year the Scottish regions were opting out for a Rangers Champions League match - they'd show them all no matter what day they were on - and so they had to show the NTAs dalyed at 10.30.
Originally Posted by D.M.N.:
“Adults 16-24
01 - 921k (47.1%) - EastEnders (20:00, BBC1)
02 - 822k (36.3%) - Mrs Brown's Boys (21:30, BBC1)
03 - 713k (33.6%) - Miranda (21:00, BBC1)
04 - 693k (41.8%) - Coronation Street (19:30, ITV)
05 - 656k (38.2%) - Coronation Street (20:30, ITV)
Adults 25-34
01 - 1.40m (43.5%) - EastEnders (20:00, BBC1)
02 - 1.08m (30.8%) - Miranda (21:00, BBC1)
03 - 1.02m (28.6%) - Mrs Brown's Boys (21:30, BBC1)
04 - 936k (33.7%) - Coronation Street (19:30, ITV)
05 - 892k (28.7%) - Coronation Street (20:30, ITV)”
I thought we were told yesterday that BBC1 has no appeal whatsoever for younger viewers and it skews massively old? An impressive turnaround, that.
Originally Posted by AlexiR:
“More over I'd suggest ITV are a bit damned if they do and damned if they don't here. When they air the crime drama they have a proven track record with and that the audience clearly enjoy they're accused of just playing it safe and not trying but when they attempt to breakout of that mould and it isn't a huge success they're criticised for taking their eye off the ball and not engaging with what their viewers want. We don't get to have it both ways on this.”
Well, in the past ITV drama could be both daring and extremely popular, a la Cracker. I know they were in a position of strength then because audiences were bigger but they were prepared to do that at 9pm and reaped the rewards. And with things like Cold Feet they were able to virtually launch an entire genre (and that didn't rate very highly at the start, but they were committed to it and watched it grow).
The problem with ITV drama now is a bit like BBC drama ain the nineties - it was dominated by short-run, often very dense dramas that were too grim for public consumption, and their attempts at popular drama were half-arsed and not particularly successful.