Things just aren't going right for Apple. Samsung outselling them in Q3 last year completely overshadowed the iPhone 5 launch, and now their shares are dropping and dropping and huge amounts of value are being slashed off the company.
They need to go back to the drawing board and focus on what can make the iPhone a great device again, as clearly lacklustre and underwhelming launches are having an effect on the company, and they will never be able to gain ground from Android like this. The company is in crisis with key employees jumping ship left right and centre.
It looks like Google may have won the smartphone wars for the time being, Apple is in too much turmoil to be a viable competitor.