The Guardian is reporting that Sky Sports is launching on NowTV for the princely sum of £9.99 per day. Which is just ridiculous.

If it was a fiver then I might have used it occasionally, but at £10 I can't think of anything I'd desperately want to see badly enough to spend that kind of money.

If it was a fiver then you could get eight Premier League matches a month for less than getting Sky Sports through subscription.

Sky aren't going to make PPV through Now TV too attractive.

£10 per day is a bit too high IMO
people would be better of asking a friend or family member to add sky go extra and pay £5 per month instead.

I know its not how sky go is supposed to be used but its a massive price difference

I might have paid £5 for 24hrs of the F1 channel on a race weekend, but this pricing is all about trying to pay for their inflated premiership rights.

They seem to think that football is the golden goose that will keep laying!

I think this might be on top of a NOW TV subsciption as well.

Why doesn't that surprise me - well if so they really can take a running jump. Cunningly omitted that fact from today's publicity didn't they!

I would say it won't be. Now TV is all about picking and choosing and they won't force you to have movies to get sport.

Even regular Sky doesn't do that!!

I would go for it IF (and that's a big IF) I could watch the one football match a month we want by using the Sky HD box as a Freesat box,

I would then be able to drop the £45 a month it's costing me at the moment just to get the football as I don't watch anything that is not on FTV because I get all the 'other' stuff by other means

I don't want the faff of using a laptop to get NOW TV on the TV so using the Sky box would be ideal.

Sky aren't going to do anything that could risk people dropping their sports subs

I really doubt it will ever be available via Sky boxes for the reason Abs said but it should be available via a £50 Roku box which has built-in wifi and remote so relatively faff-free.

They make you take Entertainment pack though at £21 a month ish. So I wouldn't put it past them.

I'd be amazed if you had to subscribe to movies to get acess to sports
ihaven't seen this mentioned anywhere in the press release and as has already been mentioned it goes completely against what now tv is

Exactly. I've read the press release and there's nothing about the sports only being available to those who take the movies.

Agree. All the articles I have read said 'Pay yer tenner and off you go'. Although one would have to have an account with them first of course.

And I've just read a Yahoo article on the above in which they stated Now TV has now acquired 25,000 customers.

http://uk.eurosport.yahoo.com/news/p...115337417.html

As an F1 fan I WILL NOT pay £9.99 for 24 hours access.
I would pay up to £9.99 per month for the F1 Channel alone - for full access on all days of that month.
So I won't be using NoWayTV powered by Sky.

Simply cancel Sky and wait a couple of weeks. You will almost certainly get an offer for half price everything including Sports. In the meantime watch a few matches on the internet or at a friend's house. Simples!

It just goes to show - these company's seriously think they can Mug the people off,

I don;t doubt sky has done a top job with almost every sport they show, but this is just insane - Don;t think they realise that it is damaging to the Sky Brand people already thought sky where nothing but money grabbers, and this only goes to underline this, even more,

I would rather prefer to pay for a particular sport, Say i want a week of darts, I'd pay a £10

Or F1 for £5 Per Race Weekend etc... this would work for me, as i don't watch football or cricket etc....

But chaging this amount just put my back up and make me say No you money grabbing 'B's you don;t even deserve my £££

Sky have said they would experiment with different pricing models, I doubt they would go as low as £5 though but they might do some discounts eg two days in a row, second day £8.

Bearing in mind this new service is aimed at people who in the main have no commitment to major subscription services, something tells me that pay model's not going to drag 'em in.

Experimenting with people hard earned cash, sky don;t seem to have to work very hard to dream this one up - but they are damaging the brand! - They've been watching to much telly at sky!

Bet its freesat

I just can't see the pay model of this new service working, bearing in mind the demographic of users Sky are aiming this new service at.

Oh sure, they'll be the odd few things people will want to watch, and pay they're £10 a day for it too. But as an overall viable and profitable service? That would be doubtful in the extreme.

I see the key sales of Now TV being its pay-as-you-view movies service (currently unavailable) followed by boxsets, with sport being something that will be profitable even if relatively few people subscribe as the Now TV infrastructure is there for the movies and it owns the sport content. It's a low-cost automated service with no call centre support. I think it will be profitable quite quickly.

Ohh. Fight!

Not at fifteen quid a month it won't. What, when UK Netflix users can access multi-region content from all over the world for only £6 a month?

When actual Now TV users have reported low quality streaming quality even in HD? And buffering too, even over a decent connection, including over Sky's own BB network too, never mind third party networks.

And going back to the demographic of Freeview/Sat users this service is aimed at, £15 a month looks like an awful lot of money for many people who just can't afford Premium TV from the likes of Sky and VM directly.

Though I do take your point that it's a low cost operation for Sky.

Alas not as interesting as a fight but a misunderstanding!

I said:

Perhaps I should have called it pay-per-view but nowhere have I tried to justify a £15pm movie service, that would be a hard shout!

Fair enough and thanks for clarifying. But awww... I was putting my internet boxing gloves on then!

But in regard to Sky's running costs Vs revenue, the cost of using just the PPV service still looks very steep, in comparison to using, say, a service like Lovefilm.

And Sky have a conundrum, where this new IPTV service is concerned, because they can't make Now TV look too attractive, as they're Satellite TV pay model is the goose that lays the golden egg, as far as Sky is concerned. And they don't want to threaten that.