Originally Posted by ariusuk:
“I wonder if it's a marketing thing: Put the rights which don't have long left, or which BT isn't likely to retain, onto the ESPN branded channel, so that when they do lose them, it doesn't look like there is anything less on the BT channel?”
“I wonder if it's a marketing thing: Put the rights which don't have long left, or which BT isn't likely to retain, onto the ESPN branded channel, so that when they do lose them, it doesn't look like there is anything less on the BT channel?”
I agree that's a possibility- with the contract having one year to run and the tender document issued a few days ago I believe, I guess BT could be concerned with an impression early on, that they'd "lost the rights" were they not to win them, and the impression that this might subsequently give about the content of the showcase channels carrying their name.



