Originally Posted by promo-only:
“That's a very naive take on things. IF BT won Champions League, Football League, continued with the FA Cup and Europa League coverage beyond the current cycle and won the lions share of Premier League league rights next time around... to think that they'd not introduce an additional charge is absurd.
That would put BT in a different league entirely to what they're in now. IMO this free offer is just to get their foot in the door... and a very good little plan it is too!”
Just going by what BT have said in articles etc. There is no current plan to start charging for sport, yet they have made it clear that they will start charging for HD after a year.
I understand what your saying, but just this time last week who would of expected BT to offer their channels free even to Sky tv customers when taking BT broadband? I certainly never and got a shock!
If they do go up if they secure the best rights for the PL when they next come up, I certainly wouldn't expect BT to charge the same levels as Sky currently do.
They want to make the broadband attractive and have decided to do this through sport.
At the moment they are managing to keep it free and whilst swallowing up sports rights costs, the acquisition of ESPN and also actually setting up a broadcasting company and studio which must be extremely expensive in itself.
I would expect that if BT were to secure the main EPL rights next time round, then they won't be hoovering up the same amount of rights that they currently have which will save money.
If I am proved wrong in the future I will eat my hat.