Originally Posted by gs1:
“I can only guess that Sky's rationale is to provide some free football to non-Sky Sports customers, designed to dissuade subscribers (perhaps even non-subscribers with a viewing card) who would be happy with a "lite" offering of sport from buying BT Sport or switching their broadband (and telephone) to BT.
I have doubts that Football League is a strong enough proposition to dissuade many such consumers from experiencing a taste of live Premier League action.
Sky have had a habit of late, of re-positioning content/services (Sky Go/Extra, Entertainment Extra +/box sets, F1 HD etc.), so if there is any hint of temporary, rather than the promise of a regular weekly game throughout the season, then I think customers will take that in to account.”
“I can only guess that Sky's rationale is to provide some free football to non-Sky Sports customers, designed to dissuade subscribers (perhaps even non-subscribers with a viewing card) who would be happy with a "lite" offering of sport from buying BT Sport or switching their broadband (and telephone) to BT.
I have doubts that Football League is a strong enough proposition to dissuade many such consumers from experiencing a taste of live Premier League action.
Sky have had a habit of late, of re-positioning content/services (Sky Go/Extra, Entertainment Extra +/box sets, F1 HD etc.), so if there is any hint of temporary, rather than the promise of a regular weekly game throughout the season, then I think customers will take that in to account.”
I don't see the move of "free FL" being a move of any real substance - I think it's only a bit of a gimmick (assuming it happens) - it's not going to have any significant effect.
Originally Posted by gs1:
“I've never for a moment thought that Sky were unfazed, despite some of the dismissive comments attributed to them in the media. Nor should they be, as comparing the risk BT pose to their business with Setanta UK or ESPN UK would be rash in the extreme, in my opinion.
The thing I note to date about Sky's response is limited-time offers rather than downward movement in the tariffs, designed in my opinion, to keep prices moving in an upward direction overall.
In other words, a strategy that could allow them to quickly withdraw marketing offers and return customers to higher prices when they believe the competitive climate is right for them.”
“I've never for a moment thought that Sky were unfazed, despite some of the dismissive comments attributed to them in the media. Nor should they be, as comparing the risk BT pose to their business with Setanta UK or ESPN UK would be rash in the extreme, in my opinion.
The thing I note to date about Sky's response is limited-time offers rather than downward movement in the tariffs, designed in my opinion, to keep prices moving in an upward direction overall.
In other words, a strategy that could allow them to quickly withdraw marketing offers and return customers to higher prices when they believe the competitive climate is right for them.”
Arguably Sky's pricing moves so far indicate they don't actually feel the need to do that much on price.
If there was a substantial move of people from Sky broadband to BT broadband I would expect more of a pricing response from Sky than we have seen (so far!).





, Youview has great potential as you know I have one likewise TIVO from VM is also a great competing STB so it looks like interesting times ahead for pay TV customers.