I really like not only the appearance of the studio but also the idea of having multiple sections broadcasting at once.
The ability to point out that the tennis section is on air right now and for Jake and Craig to go their separate ways to present different sports simultaneously is pretty powerful.
I'm also impressed by the coverage they have given to sport outside of the Premier League. Now this could be due to the launch and a need to look like they cover a wide range of stuff, but I'm pleased to see the Aviva Premiership getting extensive treatment among other things, even if I personally don't hold an interest in these sports.
For some reason I imagined BT focusing so much on their PL games and their so called top picks, but have been pleasantly surprised at the restraint so far. Having said all that, the PL is the reason this venture exists, and if they were to lose it at any point in the future, I reckon they'd ditch the operation all together ESPN style.