Originally Posted by 1andrew1:
“Well spotted! If you could trade sporting rights I would suggest BT has traded MLS with ESPN in return for the FA Cup and Europa and of course writing a cheque for the difference. But I think some form of collaboration could be happening between the two companies, what form it will take is unknown.”
“Well spotted! If you could trade sporting rights I would suggest BT has traded MLS with ESPN in return for the FA Cup and Europa and of course writing a cheque for the difference. But I think some form of collaboration could be happening between the two companies, what form it will take is unknown.”
The only other reason I can think off is if MLS has strict branding rules and will not allow companies to use its logo in certain circumstances. As an American organisation, they are probably used to operating in a more legally-constrained environment than the other bodies.



