Originally Posted by d'@ve:
“Setanta had a few more PL matches than BT, didn't they? Not sure if any of them were first picks though so yes, similar perhaps.
However, the biggy is that BT is a far bigger organization in the UK than Sky's previous PL competitors, able to go head-to-head with Sky and with the ability and intention of offering multi-play bundles and appropriate discounts. Setanta and ESPN could never do that.
It may take a few years though before we see BT and Sky slug it out toe-to-toe (the next round of PL auctions will be VERY interesting).”
“Setanta had a few more PL matches than BT, didn't they? Not sure if any of them were first picks though so yes, similar perhaps.
However, the biggy is that BT is a far bigger organization in the UK than Sky's previous PL competitors, able to go head-to-head with Sky and with the ability and intention of offering multi-play bundles and appropriate discounts. Setanta and ESPN could never do that.
It may take a few years though before we see BT and Sky slug it out toe-to-toe (the next round of PL auctions will be VERY interesting).”
Agreed. Indeed I can see BT throwing money at this to obtain new triple play customers. With big discounts offered on both BB and TV, along with a free YouView HD box too. That comes with 30 days free access. But I don't mean free BT Vision, like they offer now, I mean free and full access to everything, including Sky and BT Sport, so customers could 'feel the goods' as it were.
Or even a situation where BT may just bundle in a free YouView box to new phone & fibre customers with the same free 30 days access, in the hope of tempting them to sign up for TV too. Which is something no company before them could offer. So it literally is a whole new ball game.
And on the flip side, in response to the potential threat of the above, Sky responding with their own substantial discounts too, such as the ones they've been offering recently.
So the new pricing models on all the platforms should make interesting reading.




