What you are talking about is quite a leap from a Sky HD subscription to a jailbroken ATV2 probably with XBMC or Plex running.
Although the ATV2 and XBMC/Plex is nice and can offer a reasonable amount, it is possibly quite a steep drop from what you already have.
The next logical step down would be FreeSat and if possible FreeTime (which is FreeSat with the catch-up services) or indeed FreeView which is terrestrial services + catch-up.
Sky HD is a great subscription service for live TV, which also offers other features, and the ATV2, jailbroken is less of a live TV service, but more for internet streaming. They are quite different.
If internet streaming is your planned route, keep an eye out at this website:
www.eyeondemand.com
It's new, but it's goal is to explain what is available out there regarding on-demand and catch-up services, and basically internet television in general. It has a global viewpoint, but will be very strong on the UK angle as well.
I personally started with a Sky subscription and downgraded that to FreeSat which I was really happy with. In my new apartment, I can't have a satellite dish, so I have since switched entirely to Internet television.
There are an enormous amount of services out there, ranging from free to PAYG and subscription, as well as an endless amount of devices. Making the right choice is not as easy as it may sound, especially if you want everything on your television and as sofa friendly as your Sky HD package is.
But, it may very well be possible. The hardest part really is affordable sport. How important is this, and how often do you watch it?
Movies are easy though, as with television. I love Netflix, and what I can't find on there, I can get from a Pay-As-You-Go download from iTunes or elsewhere. All up, it's probably a lot cheaper than a Sky subscription.