Originally Posted by ags_rule:
“There were always conflicting reports about the PPV numbers. Some suggested that they lost money on everyone; others suggested they made a minimal profit. I imagine the truth is somewhere in between, hence why they went to a 4 PPV a year model to cut back on those costs, but made sure they held them in front of paying audiences to try and bolster revenue that way.
It's hard to believe but TNA did manage to get over 7,000 fans in for both Slammiversary 2012 and Lockdown 2013. No doubt these events were papered but even a conservative estimate would put them at 4,000-5,000 fully paying fans. It's doubtful they could draw those sort of numbers any more - and we can debate all day as to the reasons why that is - but presumably that is why they have dropped to only 2 PPVs a year.”
“There were always conflicting reports about the PPV numbers. Some suggested that they lost money on everyone; others suggested they made a minimal profit. I imagine the truth is somewhere in between, hence why they went to a 4 PPV a year model to cut back on those costs, but made sure they held them in front of paying audiences to try and bolster revenue that way.
It's hard to believe but TNA did manage to get over 7,000 fans in for both Slammiversary 2012 and Lockdown 2013. No doubt these events were papered but even a conservative estimate would put them at 4,000-5,000 fully paying fans. It's doubtful they could draw those sort of numbers any more - and we can debate all day as to the reasons why that is - but presumably that is why they have dropped to only 2 PPVs a year.”
My personal hunch, and it is just a hunch, is that the move away from PPV was for the same reason as WWE are moving away from it - the ease of piracy and provider fees, so the medium simply doesn't make enough money anymore. With TNA, I think it was also an attempt to bolster the TV viewership and save the Spike deal. TNA had promised 2 million weekly viewers. They'd tried Hogan & Bischoff, live Impacts, going on the road, Open Fight Night, none of it had worked. So someone somewhere thought: What's the point putting all our best matches on monthly PPV where only the hardcore fans (and pirates) will see them? Let's put our 'B' "PPVs" on TV, so the mainstream fans will actually see them, and we may pop a few high ratings in the process. As we know, it didn't work. TNA have a loyal but small audience which stubbornly refuses to grow.
The company has been in massive flux with the Spike non-renewal and the move to DA. I'm sure they want to be on PPV and we'll see them try this year. I think taped Impact from the IZ (which actually looks a million times better now with the new set) and live, on the road PPVs, is a creatively satisfying model. Will it work out economically, though? I personally think TNA would be wise to revive their online PPV service and on-demand library. That's the future. I still believe traditional PPV is on its way out.




